Amit Singh

Marketing Mix and Budget Optimization

• Led a cross-functional team to assess the promotional response for 2 branded drugs in the anti-migraine and anti-movement disorder markets, resulting in an optimized spend and targeted marketing.
• Leveraged insights from various personal and non-personal promotional channels to assess their impact on product performance, identifying key opportunities and challenges.
• Performed budget optimization to allocate marketing budgets across various channels, including sales force promotion, sampling, digital advertising, social media, TV campaign, and consumer promotions.
• Utilized advanced analytics techniques, such as regression analysis and attribution modeling, to measure the effectiveness of each marketing channel and optimize resource allocation.
• Collaborated with the sales team to align marketing strategies with sales targets, resulting in improved coordination and synergy between marketing and sales efforts.
• Regularly monitored and evaluated key performance indicators (KPIs), such as ROI, marginal ROI, etc., to assess promotion effectiveness and make data-driven adjustments.
• Prepared comprehensive reports and presentations to communicate findings and recommendations to senior management, enabling informed decision-making and strategic planning.

Sales Ops Planning & Analytics

• Developed strategic call plans for 3 specialized teams targeting broad markets while promoting multiple products simultaneously.
• Restructured client HQ team, promoted product nearing LOE, and planned team structure for future launches
• Worked in partnership with field representatives to fine-tune call plans.
• Contributed to the Sizing project for both Specialty and Account teams.

Sales Ops Reporting and Development

• Enabled close monitoring of Reps and their managers' performance through Excel Field reports.
• Designed and deployed innovative Tableau dashboards featuring advanced filtering and visualizing capabilities for enhanced field targeting.

• Successfully completed numerous high-value assignments centered around data analytics, descriptive statistics, and the development of interactive dashboards.
• Performed spend analysis for an off-high manufacturer client as an integral part of the team
• Applied knowledge of ML techniques like linear regression to effectively predict and anticipate warranty claims.