Amit Tayde

• The key objective is to develop strategies across all Hungama platforms i.e., Hungama Music app, Xiaomi Music app, Vi hungama Music app ,Bollywood Hungama Web portal, Hungama Play, Hungama Games
• Handling IP & Branded Content Business Nationally
• Strategize effective strategies with the Sales Team, Client Services Team, Media Analytics Team and relevant stakeholders
• Create high impact, innovative and ROI- Driven promotions to drive the entire Hungama ecosystem; integrated sponsorship properties, spot packages, mobile, events, digital advertising, etc
• Responsible for developing, implementing, managing and reporting on plans with Xiaomi & Vi team to improve Hungama Music App metrics by increasing conversion and other KPIs
• Negotiate budgets for large impact campaigns across various digital formats of Hungama Ecosystem, set goals, monitor and report on performance – Secure Margins.

• Handled Corporate business and key clients from Media & Entertainment, BFSI, Auto and FMCG categories
• Generated Revenue from FCT, Sponsorship, Digital Partnerships and Content partnerships from western region
• Created digital content for top notch brands and hosted on different social platforms
• Generated revenues from RJ's Podcast partnerships with various digital platforms and clients
• Closely monitored sales activity, pricing, budgets, and inventory to maximize revenue opportunities
• Optimized the client & agency relation to cultivate new business efforts to grow spots, non- traditional revenue & Sponsorship revenue
• Ensured timely collections from clients and agencies
• Margins

• Learned new skills and applied to daily tasks to improve efficiency and productivity.
• Collaborated with team members to achieve target results.
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Successfully sold the spliced and National TV's commercial time band for National channels like AajTak, ABP News, Times Now, IBN 7, CNBC Awaaz, UTV Movies, UTV Bindass, ,NDTV Good Times & Zoom TV in Mumbai & Rest of West region.
• Generated Advertising revenue from clients & agencies by identifying key accounts and strategically secured profitable business from them.
• Developed budget plans, employee schedules and overseeing the daily operations in the region.

• Achieved sales targets in a timely and organized fashion with training and developing the sales team.
• Optimized income from non-advertising clients through innovative marketing.
• Expanded reach of station and profit revenues by identifying new markets and getting new clients onboard

· Lead a team and ensured to meet the key objectives of the station in terms of output, audience, and revenue generation.

· Build and implemented the strategy and business plan to maximize revenue from new, existing clients and Media Agencies.

· Designed Innovative Media Solutions revolving around the radio and pitched to clients and agencies in order to help them achieve their desired brand objectives.

· Developed and maintained good relations with senior management of clients and agencies side.

· Always ensured timely collection of revenues booked for sales.

· Recruiting, Training and monitoring the performance of the team.