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Results-driven Salesforce 9x Certified Application Architect with 13.5+ years of development experience, specializing in the design and implementation of scalable, high-performing solutions that improve business efficiency. Deep expertise in Salesforce architecture, automation, integrations, application architecture, data modeling, integration patterns, and governance, with a proven track record of leading complex enterprise implementations. Highly proficient in Agentforce and AI solution development, including building intelligent agents and LLM-powered workflows using RAG, Prompt Builder, Einstein Data Library, Data Cloud, Flows, Apex, and Tableau Next Analytics. Recognized for strong collaboration, technical leadership, and adaptability in delivering reliable, innovative, and business-aligned solutions.

Results-driven Salesforce architect with a proven track record in designing scalable CRM solutions and integrating complex systems. Expertise in optimizing cloud-based architectures to enhance productivity and task efficiency. Strong communication and strategic planning skills ensure alignment with business objectives, maximizing ROI through innovative Salesforce implementations.

Overall 18+ years of IT experience in Software development of web and mobile applications 10 years of solid experience in the salesforce ecosystem both on building Web and mobile applications and managing teams. Worked on Data cloud Snowflake Integrations, leveraged prompt builder for some of my sales pitches for the sales and marketing team. Worked on customizing health cloud license payer data model, provider network management for 2 years as Omni studio lead developer. Integrated Veeva CRM API’s to Salesforce for provider HCP and HCO data both for real time and batch process. 3+ years building CICD pipeline for Salesforce deployments using SFDX, Copado and autorabbit devops tools. Worked on data cloud integration with snowflake for pulling reporting needs. Created data sets, segment activation using batch mode for snowflake querying. Worked on converting JSON data to relational tables for spinning up new databases , schema and tables for pulling data for analysis . Worked with Einstein Analytics, prediction builder and einstein discovery for unstructured data. Customized and automated CPQ processing for a client in renewal and subscription workspace. Have experience working on Health Cloud customizing Care program enrollee, Care program and enrollment process for patients for a healthcare client. Familiar with limitations of health cloud and permissions. Worked on lightning frameworks, built components using LWC and Lightning data service. Utilized LMS and event handlers in LWC components. Worked on SOX compliance projects, Security clearance for all the features and stories developed in Salesforce by performing penetration testing, using checkmarx and Veracode third party applications for compliance. Familiar with AWS ec2 instances for deploying, monitoring services using AWS CloudWatch. Worked on both Apache tomcat servers as well on hosting them on virtual instances. Involved in ETL development including deployment and maintenance of loading and data migration using Mulesoft, Informatica, Boomi tools. Also Involved in custom API development of REST services. Certified Salesforce developer. Worked on developing Apex, Java, Lightning Components. Good knowledge on Lightning frameworks and JS libraries.

Salesforce architect with 11+ years of expertise on the Salesforce CRM platform. Proficient in developing, designing, and delivering solutions on the Salesforce Service Cloud and Experience Cloud platforms.
Committed to supporting the CX team in achieving industry-leading customer satisfaction ratings. Demonstrated success in completing 35+ projects across diverse domains including Healthcare, TELCO, HCM, and FINTECH.

 I am a person who has worked in different areas of systems, development, IT among others, in many sectors of the Antioquia and national economy, of which I have acquired much knowledge and experience in many fields, interaction with important corporate clients such as are the brokerage firms including Valores Bancolombia, personnel management, development teams management, consultancies to companies in particular, solutions architecture work in many languages and platforms. I learn from each challenge, I am passionate about new technologies, I learn from failures and implement these knowledge for my personal and professional growth over more than 19 years of experience. 

Amitabh Basu

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Salesforce Architect

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Bachelor of Arts - Mathematics

GNIIT - Computer Engineering

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Salesforce Architect

GNIIT - Computer Engineering

Bachelor of Arts - Mathematics

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