Amiya Bachan Panigrahi

• Identifying, anticipating and creating effective sourcing strategies to execute brand strategies
• Aimed at understanding and influencing the needs of market / trade and effectively implement trade and customer plans to meet business objectives
• Maximize ROI on Trade Promotions / Visibility/ Merchandising programs
• Extensively worked with external & internal stakeholders for Sustainability project in POSM

Key Achievements:

• Savings of 11% via negotiating and E-auctioning for BTL promotional items
• Successfully rolled out Sustainability in POSM (ESG 2030 Goal)
• Responsible sourcing through SEDEX- SMTEA 4 Pillar suppliers
• Managing approx 400 Cr budget with more than 100 suppliers.

• Develop strategy for procurement of Marcom, Non-Beer Capex, Admin, and E-Commerce
• Develop Annual promotional plans in line with brand objectives
• Vendor Management

Key Achievements:

• Savings of 16% via negotiating for BTL promotional items
• Successfully rolled out POSM planning and distribution – ICC 2019 (England)
• End to End Procurement and Merch Plan for Shop.BIRA91.com
• Management recognition for Tap handles and Peki bar Trailer for India and US market.

• Strategic Procurement of Chilled equipment i.e
• Chillers, Draught Machine, Tap etc
• Develop Annual procurement plans in line with the brand and Cold Chain department
• Manage Trade Marketing / BTL activations / Brand activation activities across the Pan India market
• Develop and maintain Catalogue and Non-Catalogue Items

Key Achievements:

• Management recognition for innovative merchandise in two seasons for Sweepstake promotion
• Savings of 5Cr INR via ARIBA auctioning for BTL promotional item.

• Responsible for TOT negotiations with FMCG Companies, budgeting, Consumer promotions, Back & on Invoice Margin Negotiation, Revenue Generation through listing fee
• Define financial & performance objectives and set the roadmap for the immediate, short-term and long term growth of the category

Key Achievements:

• Independently setup of Beverages and Perishables category at 3 stores of Carrefour wholesale cash and carry in and outside Delhi
• Received award as member of Carrefour India Country opening team for Beverages & Perishable category.