Amol A Haldikar
Ahmedabad
Summary
Results-driven marketing leader with 21 years in the pharmaceutical industry, specializing in strategic planning, brand management, and sales. Focused on driving revenue growth and meeting business objectives through innovative marketing strategies. Experienced in team leadership and P&L management, delivering comprehensive marketing strategies that enhance brand visibility and market share.
Overview
22
22
years of professional experience
Work History
Head of Marketing
VoltaCare Division, Cadila Pharmaceuticals Ltd.
Ahmedabad
12.2023 - Current
- Developed comprehensive marketing strategies that increased brand visibility and market share in competitive landscapes.
- Devised business strategies and allocated resources for revenue generation and growth of current and new portfolios.
- Developed and executed strategy for establishing novel immunomodulator 'Sepsivac' in sepsis management.
- Managed marketing function of Voltacare division, focusing on brand portfolio development for critical care.
- Identified market insights and formulated strategies to improve division representation across targeted business segments.
- Analyzed campaign performance data to optimize future marketing strategies and initiatives.
- Evaluated effectiveness of campaigns by tracking customer engagement, coverage, and conversion rates to inform future initiatives.
- Created and managed annual budgets for all marketing activities, ensuring cost efficiency.
- Mentored junior team members, fostering skills in campaign management and creative thinking.
DGM Marketing
Emcure Pharmaceuticals Ltd.
Ahmedabad
02.2020 - 10.2023
- Owned Marketing, Branding, Communications, and Collateral development to drive incremental growth.
- Executing product strategies to strengthen the company’s portfolio by employing an in-depth knowledge of market, competitive landscape and customer requirements.
- Managed Marketing function of CNS division, achieving profitability by rationalizing CRM expenses and optimizing product mix in sales.
- Identified market insights and formulated strategies to enhance revenue share in targeted business segments.
- Formulating business strategies and deploying resources to achieve organizational business objectives.
- Showcasing consistency in delivering the utmost results in growth, revenue, operational performance and profitability.
- Developed creative strategies to enhance team outcomes and overall effectiveness.
- Engaged customers in conversation using strong interpersonal skills to build rapport.
Marketing Manager
Arinna Lifesciences Ltd.
Ahmedabad
06.2015 - 02.2020
- Developed marketing strategies, branding, STP strategies, and differentiation strategies to drive effective execution.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Produced and implemented business plan to achieve sustainable business growth.
- Developed and maintained clear business plan including key activities and customer engagement.
- Conceptualised strategies to balance expenses (promotional, manpower, travel budget) for achieving desired revenues and profitability in P & L.
- Led 360o budgeting at respective MR level to set realistic budgets and expenses for Arinna in FY ’17-’18.
- Standardized cost chart of materials for conference participation (stall setup) to take informed purchase decisions in Arinna.
- Developed a strong product portfolio in CNS segment contributed to reduced losses for the company.
Marketing Manager – Critical Care Division
Jubilant Lifesciences
Delhi NCR (Noida)
09.2013 - 05.2015
- Developed marketing strategies, executed initiatives, and tracked results to enhance market share.
- Designed and developed scientific platform 'SIGMA UPDATES' to effectively engage KOLs for Jubilant Life Sciences.
- Developed and implemented marketing strategies for pharmaceutical products.
- Collaborated with cross-functional teams to enhance brand visibility.
- Managed digital marketing campaigns across multiple platforms.
Sr. Brand Manager
Ranbaxy
Mumbai
04.2009 - 08.2013
- Led brand planning, promotional campaign design and execution, ATL and BTL marketing activities, new product launch, and market research for Intensiva and Solus products.
- Met portfolio targets for FY 2011 and FY 2012 for Ranbaxy Intensiva (Critical Care division).
- Managed cross-functional teams to ensure alignment with brand objectives.
- Analyzed market trends and consumer insights to inform product positioning.
Therapy Executive and Therapy Manager
Intas Pharmaceuticals Ltd.
Ahmedabad
03.2006 - 03.2009
- Led brand planning and promotional campaign design, overseeing ATL and BTL marketing activities and new product launches, while conducting market research for assigned therapy areas.
Management Trainee and Product Executive
Biological E Ltd.
Hyderabad
04.2004 - 02.2006
- Gained insight into grassroots market dynamics as MR.
- Led brand promotion and supported product manager in executing promotional campaigns to meet targets.
Education
PGDBA - Marketing
Institute For Technology & Management
Warangal04-2004
Bachelor of Science - Pharmaceutical Chemistry
Holkar Science College
Indore05-2001
Skills
- Marketing strategy
- Brand management
- Branding and communications
- Market intelligence
- Competitive analysis
- New market development
- Product lifecycle management
- Sales management
- Key account management
- P&L management
- Strategic planning and budgeting
- Operations management
- Team leadership
- CRM management
- Relationship management
- Business review systems
Accomplishments
- Turned Emcure CNS division profitable by rationalizing CRM expenses and building focus on a better product mix in sales.
- Launched Casporan, a Caspofungin brand. Led it to gain a 9.2% market share within 4 months of launch (ORG TSA MAT 12/2011) for Ranbaxy Intensiva (Critical Care division).
- Launched Acostin, a Colistin brand that became the 3rd ranked brand in the Colistin market within 1 year of launch for Ranbaxy Intensiva (Critical Care division).
- Conceptualized and launched the Homotaurine brand “Viviloref” for Arinna for the 1st time in India after identifying an unmet medical need for MCI patients.
- Conceptualized scientific (CRM & Medico-Marketing Activities) programs and led execution.
- Designed and created a scientific platform “SIGMA UPDATES” for Jubilant Life Sciences (JLS).
- Organized the Best of ANZICS 2012 program and other international speakers' programs at 4 metro cities for Ranbaxy Intensiva (Critical Care division).
- Managed sales operations of Punjab, J&K, Delhi, and MP as additional responsibility for both Arinna Lifesciences and Emcure.
- Conducted 360° budgeting at the MR level to set realistic budgets and expenses for Arinna in FY ’17-’18, reducing losses by 15%.
- Achieved portfolio targets consecutively for FY ’06 – ’07, FY ’07 – ’08, FY ’08 – ’09, FY ’11 – ’12, and FY ’12 – ’13.
Awards
- Awarded as Star Performer in Intas for FY '06-'07 and FY '07-'08.
- “Jewel in the Crown” Award (04/2013) for planning and executing Medico-Marketing initiatives for Ranbaxy Intensiva.
Timeline
Head of Marketing
VoltaCare Division, Cadila Pharmaceuticals Ltd.
12.2023 - Current
DGM Marketing
Emcure Pharmaceuticals Ltd.
02.2020 - 10.2023
Marketing Manager
Arinna Lifesciences Ltd.
06.2015 - 02.2020
Marketing Manager – Critical Care Division
Jubilant Lifesciences
09.2013 - 05.2015
Sr. Brand Manager
Ranbaxy
04.2009 - 08.2013
Therapy Executive and Therapy Manager
Intas Pharmaceuticals Ltd.
03.2006 - 03.2009
Management Trainee and Product Executive
Biological E Ltd.
04.2004 - 02.2006
PGDBA - Marketing
Institute For Technology & Management
Bachelor of Science - Pharmaceutical Chemistry
Holkar Science College