Summary
Overview
Work History
Education
Skills
Timeline
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AMOL DEWALE

Vile Parle

Summary

Summary

I am a versatile and dynamic professional with a broad range of expertise encompassing various aspects of media and communication. My skills and experience span the roles of Programming Head, Client Solution Specialist, Political Consultant, Content Writer, Lyricist, Director, Content Developer, Podcast Producer, Brand Consultant, Strategy Planner, Media Planner, and Political Campaigner.

I have a proven track record of creating and executing successful media strategies, developing engaging content, and leading innovative projects. My diverse background enables me to understand and address the unique needs of clients across different industries, ensuring impactful and effective solutions.

With a passion for storytelling and a strategic mindset, I excel in crafting compelling narratives that resonate with audiences and drive results. Whether it's through podcasts, political campaigns, brand strategies, or media planning, I am dedicated to delivering excellence and achieving outstanding outcomes.

Overview

16
16
years of professional experience

Work History

Programming Head

93.5 RED FM
Aurangabad
07.2017 - 07.2023

Key Responsibilities:

Ø Ideation and direction of weekly and weekend shows, on-ground activations, and marketing initiatives.

Ø Balance between product and inventory, anticipating high inventory times with prepared solutions.

Ø Maintain creative leadership, enter recognized awards, and develop a challenging product.

Ø PR Building: Local media tie-ups and barter deals for campaign reach.

Ø Drive internal and external promotion of brand initiatives.

Ø Apply sales and marketing techniques with strategic planning to drive sales.

Ø Create new revenue-generating opportunities through programming initiatives.

Ø Implement effective programming systems and processes specified by Corporate Office.

Ø Supervise music and content-based research and competition policy changes.

Ø Oversee brand tie-ups, regular gift tie-ups, branding scope, and competition brand analysis.

Ø Ideate on-air and on-ground programs to increase listenership. Manage RCS playlists and packaging elements.

Podcast Lead: Marathi Podcast

Infinite Maharashtra

Explore the rich culture of Maharashtra in this 48-episode podcast spanning 4 seasons. Each episode delves into the diverse traditions, history, and heritage of this vibrant Indian state.

Sanskari Sex

A podcast dedicated to sex education, "Sanskari Sex" aims to provide comprehensive and culturally sensitive information on sexual health and well-being.

Meme Tales

Discover the stories behind viral memes in "Meme Tales." This podcast focuses on the creators, contexts, and impacts of the internet's most popular memes.

Police Diary

"Police Diary" takes listeners into the world of crime stories from the perspective of law enforcement. Each episode explores real-life cases and the challenges faced by police officers.

Maharastrace Mahakalakar

"Maharastrace Mahakalakar" chronicles the journeys of Marathi actors, sharing their struggles, successes, and contributions to the entertainment industry.

Sr.Copy Writer

FCB Ulka
Mumbai
10.2015 - 07.2017

Key Responsibilities:

  • Convert client briefs into appropriate communication materials (Print, TVC, BTL).
  • Brainstorm innovative and original ideas for ad campaigns.
  • Oversee photoshoots and promo shoots for upcoming shows and serials.
  • Write persuasive, catchy copy for TV, Radio, Print, Digital, and Social Media.
  • Collaborate closely with the art team to execute ad campaigns.
  • Attend meetings with clients (Zee Marathi, Zee Talkies, ZeeTV).

Campaigns & Promotions:

  • Zee Marathi HD, Zee MarathiApp, Zee Chitra Gourav, Natya Gaurav.
  • Ratris KhelChale, 100 Days, Tujhyat Jeev Rangla, Chukbhul Ghayvi Dyavi.
  • Chala Hawa Yeu Dya, Naktichya Lagnala, Lagir Jhal Ji.
  • Zee Talkies: Maharashtracha Favorite Kon?, Talkies Nights, Gajar Kirtanacha.
  • Comedy League, Annya Sanman

Group Head Copy

Goldmine Advertising Ltd
Mumbai
01.2013 - 09.2015

Key Responsibilities:

  • Worked on campaigns for Govt of Maharashtra (Vachanpurti, Aaple sarkar Kamgiri Damdare).
  • Created TVCs for Forest Department, Jago Grahak Jago, and Water Conservation.
  • Handled regular ads for Govt. of Uttar Pradesh and translations in Hindi and Marathi.
  • Worked on ads and pitch campaigns for MTNL, BSNL, Aadhaar, Durian Furniture, Godrej Properties, MTDC, Central Bank of India, Central Railway, Western Railway, IOCL, NPCIL.
  • Involved in pitches for Govt. of India, KVIC, JSW, Congress, BJP.

Copy Writer

94.3 My FM , Nagpur
Jaipur
06.2010 - 12.2012

Key Responsibilities:

  • Worked on campaigns for Govt of Maharashtra (Vachanpurti, Aaple sarkar Kamgiri Damdare).
  • Created TVCs for Forest Department, Jago Grahak Jago, and Water Conservation.
  • Handled regular ads for Govt. of Uttar Pradesh and translations in Hindi and Marathi.
  • Worked on ads and pitch campaigns for MTNL, BSNL, Aadhaar, Durian Furniture, Godrej Properties, MTDC, Central Bank of India, Central Railway, Western Railway, IOCL, NPCIL.
  • Involved in pitches for Govt. of India, KVIC, JSW, Congress, BJP.

Programme Producer

94.3 Tomato FM
Kolhapur
07.2007 - 06.2010

Key Responsibilities:

  • Produced over 200 Bollywood based episodes.Script writing for special shows and advertisements.
  • Voice-over for radio dramas, promotions, advertisements, jingles, and shows.
  • Planned and monitored scripts in line with editorial guidelines and brand proposition.
  • Generated ideas for special events, contests, and other monetizable opportunities.
  • Produced over 200 Bollywood & Entertainment based shows.

Education

Master of Arts - Mass Communication & Journalism

Shivaji University
Kolhapur, India
03.2005

Skills

  • Political Campaigner
  • Programming Head
  • Client Solution
  • Political Consultant
  • Content Writer
  • Lyricist
  • Director
  • Content Developer
  • Podcast Producer
  • Brand Consultant
  • Strategy Planner
  • Media Planner
  • Political Campaigner

Timeline

Programming Head

93.5 RED FM
07.2017 - 07.2023

Sr.Copy Writer

FCB Ulka
10.2015 - 07.2017

Group Head Copy

Goldmine Advertising Ltd
01.2013 - 09.2015

Copy Writer

94.3 My FM , Nagpur
06.2010 - 12.2012

Programme Producer

94.3 Tomato FM
07.2007 - 06.2010

Master of Arts - Mass Communication & Journalism

Shivaji University
AMOL DEWALE