Abrar Zargar
Impact-Driven Media & Business Leader | Expert in Radio, Digital Media, Content Strategy,Podcasts & Brand Growth
Jammu
Summary
Award-winning media professional with 16+ years of leadership in radio, podcasts, digital media, and business strategy. A pioneer in launching and scaling radio stations, developing cutting-edge content, music, and digital media strategies, and executing large-scale IPs, sports, and music events. Proven expertise in original content creation, podcast development, marketing strategy, talent development, operational strategy, and audio innovation.
Overview
19
19
years of professional experience
1
1
Language
Work History
Cluster Programming Head-J&K & Station Head
93.5 Red FM
10.2017 - Current
- Led content, programming, and digital strategy for Red FM in Jammu & Kashmir.
- Launched and scaled multiple radio stations and digital content platforms, securing market leadership.
- Created high-impact IPs, branded content, and live activation shows, driving audience engagement.
- Optimized P&L, increasing revenue streams and operational efficiency.
- Executed large-scale sports events, marathons, and music concerts to expand brand influence.
Digital Head Cum Programming Manager North India
92.7 BIG FM
10.2014 - 09.2017
- Launched multiple radio stations and digital platforms across North India.
- Developed original content, podcasts, and music properties, enhancing audience interaction.
- Led IP-driven concerts and live activation events, building advertiser interest and sponsorships.
- Designed and executed content strategies for radio, social media, and activation's, integrating multi-platform audience engagement.
- Grew Radio, Digital,IPS and activation's engagement, also launched YouTube, Facebook, and Instagram across the region, increasing brand reach.
- Designed content for social media and radio.
Cluster Programming Head Jammu and Kashmir
92.7 BIG FM
07.2014 - 10.2015
- Designed programming strategies aligned with national brand vision.
- Launched high-impact IPs, events, and flagship shows, enhancing audience engagement.
- Drove revenue growth through content-led advertising solutions.
- Built high-performing teams, fostering talent development through structured training programs.
- Spearheaded major show launches, positioning the station as a market leader.
Programming Head Srinagar
92.7 BIG FM
03.2009 - 07.2014
- Led high-impact Content, activation's, and IP strategies to enhance audience engagement.
- Developed music policies and branding strategies, ensuring consistency.
- Trained and mentored talent, strengthening content execution.
- Drove brand partnerships and optimized on-air promotions for revenue growth.
Audio Editor & Station Producer
92.7 BIG FM
07.2006 - 02.2009
- Developed station spots and jingles while overseeing audio content editing for optimal quality and engagement.
- Planned content integration, including music tieups, premieres, and strategic sales initiatives.
Education
Bachelors - Digital Film, Digital Communication and Media/Multimedia
SAE Institute
Diploma of Education - SPECIALIZATION IN ADVERTISING
Arena Animation
Skills
Radio & Digital Leadership
Core Expertise
- Launched & scaled radio stations and digital platforms, boosting listenership and brand loyalty.
- Led major sports events, marathons, and live concerts, enhancing audience engagement.
- Developed interactive content, branded activations, and reality shows for higher user participation.
- Drove revenue strategies, partnerships, and brand collaborations.
- Created successful radio shows and IPs, attracting strong audiences and advertisers.
- Managed music policies and playlists, optimizing retention and market leadership.
Timeline
Cluster Programming Head-J&K & Station Head
93.5 Red FM
10.2017 - Current
Digital Head Cum Programming Manager North India
92.7 BIG FM
10.2014 - 09.2017
Cluster Programming Head Jammu and Kashmir
92.7 BIG FM
07.2014 - 10.2015
Programming Head Srinagar
92.7 BIG FM
03.2009 - 07.2014
Audio Editor & Station Producer
92.7 BIG FM
07.2006 - 02.2009
Diploma of Education - SPECIALIZATION IN ADVERTISING
Arena Animation
Bachelors - Digital Film, Digital Communication and Media/Multimedia
SAE Institute
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