Amreen Coser
Delhi
Summary
Dynamic professional with extensive experience in influencer marketing and brand storytelling, notably at Exif Media. Proven track record in campaign optimization and stakeholder management, driving successful collaborations with global brands. Adept at mentoring talent and enhancing engagement strategies, ensuring client satisfaction and exceeding performance metrics.
Overview
16
16
years of professional experience
Work History
Sr. Manager - Talent Parternership
Exif Media
12.2021 - Current
- Managing 60+ mega, macro & micro influencers, aligning brand voice with authentic storytelling.
- Leading collaborations with global names such as Philips, MG Motors, OPPO, Vivo, Honda, Amex, VIVO, Tourism Boards, etc, - ensuring campaigns hit KPIs and exceeded client expectations.
- Mentoring influencers to revive stagnant accounts by providing growth strategies, content direction, and audience engagement techniques.
Sr. Executive –Social Media
Blinkit (Formerly Grofers)
09.2017 - 11.2029
- Managed social media listening to monitor brand mentions, customer feedback, and market trends across platforms.
- Identified insights from online conversations to improve engagement, resolve escalations, and guide brand communication strategies.
Assistant Manager – Customer Success
mFilterIt
01.2020 - 06.2021
- Direct ownership of the clients such as Amazon Prime Video, Amazon KSA & UAE and MX Player Takatak and helping them in fraud detection and elimination of their marketing campaigns.
E-Commerce Executive –Operations
PayTM
04.2015 - 07.2016
- Analysed sales trends and customer complaints to optimise operations and boost satisfaction.
Client Account Manager
Dataflow Groups
03.2014 - 04.2015
- Directly managed international client accounts, including Dubai Health Authority and Ministry of Health, overseeing end-to-end queries, requests, and escalations to ensure seamless service and client satisfaction.
Education
Bachelor of Science - Software Engineering (NIIT)
Kuvempu University
Karnataka, IN05.2014
Skills
- Microsoft Office
- Influencer marketing strategy and execution
- Brand storytelling and creative direction
- Campaign planning and performance optimization
- Negotiation and stakeholder management
- Crisis and escalation handling
- Team leadership and talent development
Languages
Hindi
First Language
English
Advanced (C1)
C1
Accomplishments
- I was awarded as a Rising Star within a 5-month time span after joining the organization from the CEO
of the organisation.
- Received a certificate of appreciation for quality work from the CEO of the organization
Affiliations
Reading |Travel | Creating interactive cinematic videos | Writing and poetry | Trekking
Timeline
Sr. Manager - Talent Parternership
Exif Media
12.2021 - Current
Assistant Manager – Customer Success
mFilterIt
01.2020 - 06.2021
Sr. Executive –Social Media
Blinkit (Formerly Grofers)
09.2017 - 11.2029
E-Commerce Executive –Operations
PayTM
04.2015 - 07.2016
Client Account Manager
Dataflow Groups
03.2014 - 04.2015
Bachelor of Science - Software Engineering (NIIT)
Kuvempu University
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