Amrit Abhishek Panda

Customer Acquisition & Lead Generation

• Aggressive campaigning on the product and allied services to reach out to 700+ architects and 10+ facade consultants in Bangalore and other regions of Karnataka
• Carry out due diligence for new geographic locations
• Plan the PR & marketing activities with the team
• Social Media plan and execution along with hired agency

Strategy Set-up and Implementation

• Developing Business plan alongside the CEO for the ongoing and the upcoming financial year
• Streamline documentation and implement CRM
• Carry out due diligence in the various markets across stake holder for introduction of new products in the similar space
• Carry out due diligence in the various international markets for new innovative products according to market requirements

B2B Sales

• Generated a pipeline of 20+ Cr.
• Finalized business of 1.5Cr
• Building road map and market analysis of new products

• Leading the expansion in PAN India
• Developing SOP and implementing across senior management
• Creating a brand presence among Architects & Developers
• Build relationships for long term projects
• Account Management for repeat projects
• Help preparing bids with the tendering team
• Coordinate with client and design team for smooth ongoing processes
• Ensure proper payment cycle from client end.
• Explore more opportunities for cross selling and upselling
• Work closely with finance team for preparing AOP region wise
• Intensive market research and reporting
• Handling social media plan – long term and short term
• Handle and coordinate all PR events and activities.

• Leading the expansion in South and West Market
• Create the central presence of the region in Bangalore
• Creating a brand presence among corporates, IPCs and Brokers -
• Build relationships for long term projects
• Account Management for repeat projects
• Help preparing bids with the tendering team
• Coordinate with client and design team for smooth ongoing processes
• Promote In House manufactured modular furniture
• Evaluate and implement CRM system
• Prepare and execute digital marketing strategy

• Creating a Pipeline of 10 Crores in 3 months for the next year
• Closure of projects of 60 Lakhs in 2 months.
• Key Account Management and Portfolio Development
• Identification and Segmentation of Market
• Hunting for Existing Works and Farming for New Clients
• Development of Business Model
• Making AOP for 2019-20
• Introducing company to the Market across
• Process Mapping and Set Up
• Development of Strategies working closely with the Founders
• Investment Planning
• Vendor Identification and Management
• Team Management and Resource Allocation
• Tendering and Bidding – Pre Sales
• Documentation related to Sales and Business Development

Strategy Set-up and Implementation

• New Strategy development vertical wise with in the real estate sector i.e Office Spaces, Retail Spaces, Residential , Industrial,
• Hospitality and Healthcare
• Spearheaded the Retail Spaces and Healthcare Vertical (only one in the team to work for 2 verticals)
• Implemented strategy of Component Sales in order to meet the
• Targets
• Carrying out due diligence for new factory set up in terms of land identification, supply-chain and the research on project pipelines

B2B Project Sales

• Responsible for driving overall business development for the newly added businesses.
• Analyzed the AOP (Annual operating plan), developed G-T-M strategy for the Joinery Business unit (BU) and spearheaded business development for the B2B Projects market.
• Responsible for driving P & L for all the verticals along with their vertical heads.
• Successfully Closed deals of value ~6 Cr INR in YTD FY 17-18 & generated a pipeline of ~17 Cr INR for Joinery BU
• Successfully Closed deals of value ~23.5 Cr INR in YTD FY 18 -19 & generated a pipeline of ~120 Cr INR for Joinery BU
• Successfully Closed deals of value ~75 Cr INR in YTD FY 17-18 & generated a pipeline of ~1200 Cr INR for the Structures and Turnkey Projects
• Successfully Closed deals of value ~250 Cr INR in YTD FY 18-19 & generated a pipeline of ~2900 Cr INR for the Structures and Turnkey Projects
• Successfully Closed deals of value ~6.8 Cr INR in YTD FY 17-18 & generated a pipeline of ~29 Cr INR for Glazing BU and PODS
• Successfully Closed deals of value ~11.7 Cr INR in YTD FY 18-19 & generated a pipeline of ~54 Cr INR for Glazing BU and PODS
• Responsible for Key Account Management to ensure top notch customer service & repeat business.
• Review and Revise the Contracts and Work Orders with respective teams

Customer Acquisition & Lead Generation

• Collaborated with decision influencers & Allied industry professionals to gain market Intelligence
• Participated in industry specific B2B events to showcase all the business units & products capabilities
• Developed pricing strategies collaborating with BU (Business Unit) Head for current & new products under development
• Developed marketing collaterals in collaboration with corporate communication team for all the verticals and their products
• Extended the present client base to acquire a base for the newly coming up division of E-Homes which will be an internet platform to order homes online
• Developing a market strategy to win back non returning customers (NRC) for various verticals

• Develop a new categorized client base
• Cold calling and lead generation
• Analysis of process and generation of reports
• Assist in the Live Marketing activities

• Managing the Business Model and responsible for P&L
• Expansion of Business across various locations and verticals
• Turning around of the business from 7% loss to 19 % profit in the span of 6 months Conducting workshops and creating a different stage on common forums
• Planning and Managing of day to day activities of the organization in both ways functionally and academically
• Managed PR responsibility and developed sustainable relations with various entities for repeated business for the organization