Anamitra Dutta

Results driven PGDM (Marketing) candidate specializing in sales and business development, with a proven track record in category performance management and data-driven decision-making at Wakefit Innovations Limited. Expertise in driving growth through strategic SKU optimization, comprehensive demand analysis and leveraging consumer insights. Exceptional communication, negotiation and stakeholder management skills support a strong interest in client acquisition, account management and revenue growth within digital commerce platforms. Committed to delivering impactful solutions that enhance business performance and foster long term relationships.

• Winner - “Rebranding War – An Ultimate Business Challenge,” | 2025 |
• Winner - Hackathon (The Technical Business Idea Pitch) | 2024 |
• National Finalist - “ADTRACT” Marketing Case Competition | 2024 |

A 360° Digital Marketing Strategy for WOW! Momo Packaged Foods | Consumer Research & Marketing Strategy | June 2025 - August 2025

• Conducted primary research and sentiment analysis with Gen Z and millennial consumers, identifying that 81% show a positive
  attitude toward packaged foods while WOW! Momo had less than 20% unprompted brand recall compared to other category
  leaders.
• Developed a TOFU focused digital marketing strategy using AIDA and Hero-Hub-Hygiene frameworks, proposing influencer
  campaigns, festival activations and hero storytelling aimed at increasing aided brand awareness to 60% among urban youth
  segments

Automated Stock Monitoring & Chat Bot Alert System | Workflow Automation | April 2025 - May 2025

• Developed an automated inventory monitoring workflow integrating stock data and chat bot alerts to notify stakeholders about low
  stock situations in real time
• Reduced potential stock out occurrences by 25-30% during pilot testing in Village Hypermarket, Neeladri Road, Bengaluru by enabling faster replenishment decisions.
• Designed automated replenishment trigger logic based on stock thresholds and sales velocity, improving inventory response time by
  20% and minimizing potential lost sales .

Jagdish Sheth School of Management, Bengaluru | Vice President - Media Relations | December 2024 - August 2025

• Managed operations of the Marketing & Research Club, coordinating 8-10 marketing initiatives that increased student participation
  by 40% across academic events and workshops.
• Organized 5+ marketing competitions and industry knowledge sessions, engaging 150+ students and facilitating collaboration across
  multiple cross-functional student teams.
• Contributed to planning and executing 6+ campus events, improving club visibility and enabling interactions with industry speakers
  and external participants, strengthening the club’s professional network.

TEDx SOA University | Chief Sales Officer | April 2022 - June 2022

• Led sponsorship acquisition for the TEDx event by pitching collaboration opportunities to 20+ brands, converting 6 brand
  partnerships and generating ₹1.5-2L in sponsorship revenue.
• Negotiated sponsorship deals and structured brand visibility packages, increasing partner engagement by 30% and securing
  promotional support across multiple marketing channels.
• Coordinated with 10+ marketing and event team members to execute sponsor deliverables, ensuring 100% fulfillment of partnership
  commitments and strong brand visibility during the event.

• Introduction To Digital Marketing – Google
• Google Ads Search Certification - Google
• AI and Automation in MS Excel – Skill Nation
• AI Dashboards using Microsoft Power BI – Skill Nation
• Data Visualization in MS Excel – Coursera
• Shopper Marketing Masterclass - JAGSoM