Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Certification
Timeline
Generic

ANAND AWASTHI

Bangalore

Summary

Dynamic professional & data analyst with a proven track record at Synchrony Financial under BSFI domain, enhancing customer engagement through innovative campaign strategies and data analysis. Expert in SQL and Excel, with a knack for leading teams to exceed business objectives. Skilled in both financial product marketing and educational program management, showcasing versatility and a commitment to excellence.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Manager, Campaign Operations

Synchrony Financial
Bangalore
12.2022 - Current
  • Developed, implemented, and tracked integrated marketing campaigns across email, direct mail, and web channels, improving customer engagement.
  • Lead the execution and optimization of targeted marketing campaigns for Synchrony’s financial products, ensuring alignment with business objectives and customer needs.
  • Collaborate with the client, marketing, analytics, and product teams to design data-driven campaigns focused on customer acquisition, retention, and brand awareness.
  • Assisted in maintaining the campaign calendar, and ensuring all campaign deliverables were completed on time.

Critical projects handled:

  • Implemented the Accelerated Customer Engagement (ACE) initiative for new customer acquisition.
  • Successfully planned, designed, executed, and automated Project Knight campaigns for financial and operational efficiency.
  • Implemented an automated space management system, enhancing efficiency.
  • Ensured continuous monitoring of the automated campaign through the automation of weekly reports.

Advance Faculty Mathematics (IITJEE & KCET)

CMR Group of Schools
Bangalore
04.2019 - 08.2021
  • Leading the team of faculty for smooth, results-oriented program management.
  • Coach students in Math's for competitive exams.
  • Managing syllabus materials, courseware, and curriculum with academic standards.
  • Hosting seminars, counseling sessions for guidance.

Assistant Professor of Mathematics

USAUNIVQUEST Pvt Ltd
Bangalore
09.2014 - 03.2019
  • Guide students for AP Calculus AB, AP Calculus BC, AP Statistics, and SAT, along with their boards.
  • Schedule sessions and coordinate with other faculty members for the smooth implementation of the program.
  • Coach students through challenging material with positive reinforcement and encouragement.

Education

Bachelor of Technology -

APJ Abdul Kalam Technical University
01-2014

Skills

  • Campaign Strategy & Execution
  • Data Analysis & Reporting
  • CRM Systems(ie Harmony & zeta)
  • Customer Segmentation & Targeting
  • Financial Products (ie Credit cards, Select pay, Set pay,BNPL)
  • Base SAS, SAS EG
  • SQL
  • Power BI
  • Statistics for data analysis
  • Working knowledge of Python
  • Automation tools ( SAS CI and crontab jobs in unix)
  • Excel

Languages

Hindi
First Language
English
Proficient (C2)
C2

Accomplishments

  • Star performer Recognition under PMI for 2024
  • Written UPSC and IFoS Mains twice 2021 and 2022 .
  • Qualified GATE 2014 with 99 percentile
  • Merit list holder with 19th rank in Intermediate exams.

Certification

  • Advance SAS - Macros & SQL : UC-366bcf0a-95cd-4042-be4a-3d645571244c
  • Statistics for Data Science & Business analytics: UC-254eac3c-f8ae-4a1a-92e8-03732a21295c
  • Oracle SQL : UC-5187cb56-8dcd-4dd0-8c2c-e38d2deae3c0
  • Python & Power BI : In progress

Timeline

Manager, Campaign Operations

Synchrony Financial
12.2022 - Current

Advance Faculty Mathematics (IITJEE & KCET)

CMR Group of Schools
04.2019 - 08.2021

Assistant Professor of Mathematics

USAUNIVQUEST Pvt Ltd
09.2014 - 03.2019
  • Advance SAS - Macros & SQL : UC-366bcf0a-95cd-4042-be4a-3d645571244c
  • Statistics for Data Science & Business analytics: UC-254eac3c-f8ae-4a1a-92e8-03732a21295c
  • Oracle SQL : UC-5187cb56-8dcd-4dd0-8c2c-e38d2deae3c0
  • Python & Power BI : In progress

Bachelor of Technology -

APJ Abdul Kalam Technical University
ANAND AWASTHI