ANAND AWASTHI

• Develop, implement, and track integrated marketing campaigns across email, direct mail, and web channels, improving customer engagement.
• Lead the execution and optimization of targeted marketing campaigns for Synchrony’s financial products, ensuring alignment with business objectives and customer needs.
• Collaborate with the client, marketing, analytics, and product teams to design data-driven campaigns focused on customer acquisition, retention, and brand awareness.
• Assist in maintaining the campaign calendar, and ensuring all campaign deliverables are completed on time.

Critical projects handled:

• Implemented the Accelerated Customer Engagement (ACE) initiative for new customer acquisition.
• Successfully planned, designed, executed, and automated Project Knight campaigns for financial and operational efficiency.
• Implemented an Automated Space Management System, enhancing efficiency.
• Ensured continuous monitoring of the automated campaign through the automation of weekly reports.

• Leading the team of faculty for smooth, results-oriented program management.
• Coach students in Math's for competitive exams.
• Managing syllabus materials, courseware, and curriculum with academic standards.
• Hosting seminars, counseling sessions for guidance.

• Guide students for AP Calculus AB, AP Calculus BC, AP Statistics, and SAT, along with their boards.
• Schedule sessions and coordinate with other faculty members for the smooth implementation of the program.
• Coach students through challenging material with positive reinforcement and encouragement.