Anand Ghodke

Sales Analytics & Insights

• Analyzed and provided various insights on total Industry Sales Performance (30 Million Metric Tons) across 700+ districts and 42 Regional Offices by creating dashboards and visualization Weekly/Monthly basis.
• Prepared various analytics & performance reports/dashboards for 6500 distributors supplying to 80 million customers.
• Used analytical models and mathematical analysis to identify the Gap in Sales and business opportunity across the Geography.
• Supported Sales Managers across India by providing market trends, sales analytics and new product information.
• Researched competitor marketing trends and prices using data analysis and handle the effective utilization of yearly discount/incentives budget for Sales promotions, acquiring new business.
• Identified new business opportunities through , networking, marketing and prospective database lead.

Demand Forecasting

• Prepared the Annual Product demand forecasting of 8 MMT and other assets forecasting worth Rs. of 1600 Crs.
• Prepared Monthly / Quarterly/ Annual demand forecasting of Products & assets, and industrial logistic planning across 42 Supply locations within India for further selling to 6500 Distributors & 80 Millions Consumers.
• Increased visibility and accountability into key forecast accuracy metrics by identifying sources of error and developing mitigation plans along with
• Proven track record of maintaining the forecast error less than 2%.
• Nominated as BU Champion for developing new demand forecasting model.

Strategy & Business Growth

• Developed and implemented performance improvement strategies and plans to promote continuous improvement. Contributed significantly in BU Strategy for Next 5 years.
• Studied and carried out secondary realignment of Market linkages with closed coordination with various business unit, leading logistic Cost optimization for BU and overall improvement in BU Profitability.
• Developed Key Performance Indicators for Sales & Marketing functions for BU for last 4 years.
• Expansion of BU through detailed study of Market , Business Potential and Profit centers for creation of New Regional Offices and Sales Areas.
• Trained and developed new Sales Managers in BU about processes, product knowledge, customer service and selling techniques.
• Assessed the needs and developed new training module " Sarvottam" attended by 180 Sales & Marketing Manager across India,which is recognized by top management.
• Worked with outside consultants/ implementing partners for development and implementation of CRM for LPG Business unit.
• Collaborated with internal departments to create discounting portal for timely review & approval of discount proposal helping the field for additional volume. Portal data was further used for developing customer analytics.
• Experienced in creating various Board proposals/ Ministry - Industry record notes.

• Increased sales volume and increased the customer based from 3 Lacs to 7 Lacs.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Grew market penetration and sales figures by leveraging distributor relationships and personally overseeing distributor performance. Managed and motivated distribution network to increase Sales 140% in 3 years.
• Consistently maintained the highest earnings in State for 3 years.
• Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
• Organized promotional events and interacted with community to increase sales volume.
• Monitored LPG markets to map marketing initiatives and maximized customer outreach by enhancing overall brand strategy.
• Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
• Nominated as DNO (District Nodal Officer) on behalf of all Oil PSU for implementation of government Initiatives such as direct benefit transfer of subsidy , GiveitUp, Pradhan Mantri Ujjwala Yojana . All these initiatives were closely monitored by PMO & MOP&NG office.
• Experienced in setting up the Regional /Territory Sales office.

Operation Officer-Procurement (Apr 2013 – Apr 2014)

• A Result driven, hardworking and capable Purchase Officer with a track record of significantly reducing costs and also improving a company’s processes and corporate purchasing programs. Having a proven ability to ensure that a company enjoys a competitive edge when compared to their competitors by securing the best quality, price and terms from suppliers. Always delivering results against strategic objectives.
• Responsible for spare & repair material procurement of two LPG Bottling Plant worth budget of Rs.10 Crs.
• Significant contribution made in onboarding potential vendors and development of existing vendors so that company wins competitive advantages.

Operation Officer- Production & Maintenance (Sep 2011 – Mar 2013)

• Increased Productivity to 100% and increased equipment consistency by 35% by developing and presenting a maintenance plan that included preventive, predictive, and corrective procedures and by using data collection equipment to implement a predictive maintenance and reliability analysis
• Responsible for handling the Bulk of 120 thousands Metric Ton with substantial improvement in stock loss; handled entire operation of Bulk loading and Unloading of Tank Wagons and Tank Trucks.
• Responsible for maintaining all the Equipment’s accuracy for Quality production. Responsible for entire bottling operation of LPG Cylinders.
• Customer Services: Responsible for Planning & SCM of Plant which delivers over 7 Lakh Cylinder to consumers .
• Quality Control: Responsible to test of samples of LPG as per Marketing Discipline guidelines finalized by oil Marketing Companies. Handled Statical Quality Check of LPG equipment.
• Safety, Health & Environment: Drive Health, Safety, Security and Environment initiatives in the area of operations in the Plant including training and development of contractors, Security.
• Directs a over 40 Company employee & 300 Contract Staff responsible for the largest Bottling Plant of State, with processing output of 450 Metric tons per day.
• Manages the plant’s operations, maintenance, projects, and departments including spare parts, inventory, budget, and compliance with environmental and safety regulations. -Implements a wide variety of engineering solutions to increase equipment availability, increase net operating rate, reduce operation losses, and achieve standard and acceptable production rates.

Operation Officer- Planning (Sep 2009 – Sep 2011)

• Planning and distribution of daily 35,000 LPG Cylinders to all districts of Vidarbha (Maharashtra) on daily basis through transport / dealer vehicles.
• Developed the Inventory and Logistic Planning Software to maximise truck rotation and equalization of transportation distance (Round Trip KM) among all the transporters/dealers , leading nil complaints from stake holder and improved the transparency in planning.
• Planning of LPG Equipment i.e Cylinder, Valve, Regulator, O-rings to ensure adequate availability to meet the demand in the market.

Executive General Management Program (2018-2019)