ANAND KUMAR
Mumbai
Summary
Creative Production Lead & Executive Producer with a background in conceptualizing and executing creative campaigns across various platforms, with over 9+ years of experience leading creatives, building impactful campaigns, and delivering innovative content for film, OTT platforms, television, and digital media. Expert in storytelling, branding, and end-to-end content creation with a sharp focus on audience engagement, managing full-cycle production. Skilled at managing teams , fostering creativity, and ensuring quality consistency for projects. Expertise in script development,strategic planning, budgeting, team leadership, vendor coordination, OTT delivery, and project execution. Proven track record of building scalable creative processes and delivering high-impact content under tight deadlines and budget constraints.
Overview
9
9
years of professional experience
Work History
Film, TV & OTT Content Specialist
Executive Producer | Creative Production Lead
Mumbai
05.2016 - Current
Freelance / Associated with Production Houses
- Led development for multiple hit shows on Zee Tv, Including “Radha-Mohan”, "Rab se hai Dua" & "Woh Apna sa" and Dangal Tv including "Lekar Hum Deewana Dil", "Dalchini", "Kaisa Hai Yeh Rishta Anjana".
- Headed fiction And Periodic shows like “Vidrohi” & "Do Dooni Pyaar" (Star Plus) and "Suhagan Chudail", Sasural Simar Ka", & "Savitri Devi Collage and Hospital" (Colors Tv).
-Led project production from concept to release across multiple platforms.
- Collaborated with writers and directors to execute engaging original stories.
- Oversaw budgeting, contracts, and talent acquisition for high-scale productions.
- Ensured seamless coordination across production, post-production, and delivery.
- Managed daily operations on set, talent schedules, and creative decisions,narrative arcs, plot turns, and festival/ratings specials to boost weekly TRPs.
- Regularly coordinated with actors, directors, and editors for episodic execution and storytelling consistency.
- Participated in investor pitch decks, PPM creation, and festival submissions.
- Worked closely with the channel’s programming team for approvals, storyline progressions, and promo cuts.
- Supervised creative execution from writers’ meetings to shoot scripts, ensuring daily broadcast timelines.
- Worked across multiple genres including family drama, mythology, Periodic and romantic fiction.
- Oversaw project timelines and resource allocation to meet creative deadlines effectively.
Key Projects:
Films and Series
- ZEE 5 - Kanha, Firoti & Unlock
- Netflix - Tajmahal
- Hotstar - Ghar Wapsi
- Hotstar-Criminal Justice
- Shemaroo - Ehsaas
- Film - Naach Baiju Naach
- Dangal Tv -Lekar Hum Deewana Dil, Dalchini, Kaisa yeh Rista Anjana, Crime Alert
- Colors Tv - Suhagan chudail, Fanna Ishq mein marjawaan, Sasural Simar ka & Savitri devi college and hospital,
- Zee Tv - Radha Mohan, Rab se hai Dua, & Woh apna sa
- Starplus - Do Dooni Pyaar & Vidrohi
- Sony Tv - Vighnaharta Ganesha & Ladies Special
- &tv Show - Laal Ishq
Music & Advertisement
- Coke Studio| Colosecum Media Pvt. Ltd.
- Pantomath-Ads | New Life Entertainment.
- Detol-Ads | New Life Entertainment.
- Mahindra XUV | 21 Gram Entertainment
- Ye Rishta Kya Kalthat hai (Farewell) | New Life Entertainment.
- Vidrohi (Museum) | Prabha Krishna 5049 Entertainment . Pvt. Ltd.
- Ye Rishta Kya Kalthat hai (Lake wish) | New Life Entertainment.
- Dance+ 6 (Rohan) | Prabha Krishna 5049 Entertainment . Pvt. Ltd.
- Dance+ 6 (Hot Indians) | Prabha Krishna 5049 Entertainment P. Ltd.
- Dance+ 6 (PS2) | Prabha Krishna 5049 Entertainment P. Ltd.
- Vidrohi (Pyaar vs Farz) | Prabha Krishna 5049 Entertainment P. Ltd.
- Kabhi Kabhie Ittefaq Sey (Rishta) | New Life Entertainment.
- Bhabhi ji ghar par hai | EVPL Pvt. Ltd
- Hunarbaz | Colosecum Media Pvt. Ltd.
- Banni Chow Home Delivery | Iqbal Hussain Pvt. Ltd.
- Banni Chow Home Delivery | Prabha Krishna 5049 Entertainment P. Ltd.
Education
MBA -
- Major in:- HR & Marketing
Bachelor of Engineering -
- Major in:- Computer Science
Skills
- OTT / Digital / Film / TV Content Creation
- Pre-production
- Script Development
- Creative problem solving
- Creative Oversight
- Critical Thinking
- Creative Direction & Strategy
- Creative vision
- Script Development & Storyboarding
- Brand Campaigns & Positioning
- Cross-Functional Team Leadership
- Visual Communication & Aesthetic Design
- Talent Collaboration & Casting
- Budgeting & Project Management
- Scheduling and timelines
- End-to-End Project Management
- Team Building & Leadership
- Vendor & Talent Management
- Team Management
- Post-Production Oversight
- Content Acquisition
- Commercial Negotiation
- Contract Negotiations
- Industry Relationships
- Networking across industries
- Business intelligence
- Analytical Skills
- Stakeholder engagement
- On-air promotions
- Legal compliance
- Innovation and Trends
- Content development
- Investor pitching
- Storytelling
- Concept pitching
- Video editing
- Creative team leadership
RESPONSIBILITY
- Ideation & conceptualization of Project Bibles for pitching.
- Research on concepts for digital platform based on current trends, developing concepts, scripts, visuals and final end product ensuring it is on brand and in line with current on air strategy.
- Developing screenplay and script with the suitable external talent.
- Overseeing the identification and curation of experienced, high quality production staff, key crew members and Talent.
- Aiding to all the production process - casting, production design, costumes including managing talent, crew etc. perform off-line edits, direct on-line edits, graphics and audio/music sessions.
- Integrate closely with internal and external teams to ensure that all timelines are implemented correctly, efficiently, deadlines are met, and executions are flawless. Includes - Marketing & social media campaigns, PR, Brand solutions, Trailers & teasers etc.
- Business-savvy with proven ability to supervise large crews, coordinate complex production schedules and manage budgets.
- Successful execution of Web / TV / Film projects by overseeing the entire value chain starting from pre, shoot and post production.
- Work towards innovative and profitable experience which controls every segment of the value chain from Pre Production to Post Production
- Deal with contracts |
- Figure out payroll | Budget and track costs | Hire crew responsibly | Streamline production workflows |
- Solve problems on the Fly | Find the best place for lunch in any city you've ever been to | Figure out basically anything |
Technical Proficiency:
- Movie Magic Budgeting
- Google Workspace, MS Excel
- Trello, Asana, Frame.io
- Basic FCP / Premiere Pro understanding
Affiliations
Trip / Trek Leader
Energetic and enthusiastic Trip Leader with a passion for adventure, culture, and creating unforgettable experiences. Proven ability to guide groups, handle logistics, and ensure safety
while delivering high-quality, enjoyable travel experiences across India.
Key Skills
Group Management & Safety
Route Planning & Itinerary Design
Budget Handling
Vendor Coordination (Hotels, Transport, Guides)
Crisis Management & First Aid (Basic)
Excellent Communication & Interpersonal Skills
Social Media Promotion
Local Culture & Heritage Knowledge
Experience
Freelance Trip Leader Led 20+ group tours to destinations including International and Domestic Handled end-to-end tour logistics, budgeting, and local coordination. Ensured participant safety and satisfaction, achieving 95%+ positive feedback. Resolved on-ground issues calmly including travel delays, health emergencies, and cancellations.
References
References available upon request.
Work Type
Full TimeContract WorkPart TimeGig WorkWork Location
On-SiteHybridRemoteTimeline
Film, TV & OTT Content Specialist - Executive Producer | Creative Production Lead
05.2016 - Current
R.D.V.V. University - MBA,
Rajiv Gandhi Institute of Technology - Bachelor of Engineering,
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