Summary
Overview
Work History
Education
Skills
References
Highlights
References
Timeline
Generic
ANAND NATARAJAN

ANAND NATARAJAN

Coimbatore

Summary

Dynamic sales and marketing leader with a proven track record, excelling in contract negotiation and stakeholder engagement. Achieved significant market share growth through strategic operations planning and high-level sales initiatives, driving profitability in carbon product trading. Adept at fostering key account relationships and delivering impactful results.

Overview

20
20
years of professional experience

Work History

Manager Sales & Marketing

Aditya Birla Global Trading India Pvt Ltd
Coimbatore
04.2024 - Current
  • Executed business development and trading strategies for carbon products in Thermal coal.
  • Generated requests for quotations to enhance sales opportunities.
  • Expanded relationships with key accounts and initiated new client onboarding.
  • Serve as the main point of contact for resolving client issues and queries.
  • Contributed to strategic decisions aimed at profit maximization and market share growth.
  • Coordinated operations with head offices in Indonesia, Dubai, and Noida.
  • Interfaced with customers to address product quality and cargo specifications.
  • Held P&L accountability for sales and marketing activities, meeting financial targets.
  • Negotiated pricing and specifications aligned with market trends and customer needs.

Manager Sales & Operations

India Coke & Power Pvt Ltd
05.2020 - 03.2024
  • Spearheaded business development and trading of carbon products, specifically thermal coal.
  • Established the Stock and Sale Trading Desk at Tuticorin, and onboarded many new customers.
  • Generated RFQs from customers to facilitate sales initiatives.
  • Contributed to strategic decision-making to enhance profitability and market share.
  • Coordinated operations with head offices in Indonesia and Gurgaon.
  • Engaged with customers regarding product quality and purchasing preferences.
  • Held P&L accountability for sales and marketing activities.
  • Negotiated pricing and specifications while monitoring market performance.

Manager Sales & Marketing

Gimpex Pvt Ltd
02.2018 - 03.2020
  • Led business development and trading of carbon products, including thermal coal
  • Generated RFQs from customers, enhancing sales pipeline and driving market penetration.
  • Managed key accounts by expanding client relationships and spearheading new business initiatives.
  • Served as the main point of contact for resolving client issues and queries.
  • Contributed to strategic decisions for profit maximization and market share growth.
  • Interfaced regularly with customers about quality standards, purchase history, and preferences.
  • Held P&L accountability for comprehensive sales and marketing operations.
  • Negotiated pricing and specifications while monitoring market performance.

Assistant Manager Sales & Marketing

M/s Sakthi Energy Pvt Ltd
01.2014 - 02.2018
  • Executed business development and physical trading of carbon products, including thermal coal and Petcoke.
  • Facilitated generation of RFQs from customers to enhance sales opportunities.
  • Served as primary contact for addressing client issues and inquiries.
  • Advised operations teams on coal blending to optimize costs and improve P&L.
  • Expanded relationships with key accounts and initiated strategies to attract new clients.
  • Influenced strategic decisions aimed at profit maximization and market share growth in global trading.
  • Collaborated with head offices in Indonesia, Dubai, and Chennai to ensure effective coordination.
  • Engaged customers regarding product quality, cargo requirements, and historical purchasing preferences.

Senior Executive (Logistics)

Coastal Energy Pvt Ltd
06.2009 - 01.2014
  • Managed dispatch and delivery processes, optimizing stock flow within the supply chain.
  • Directed port operations encompassing shipping, stevedoring, logistics coordination, and customs activities.
  • Supervised cargo storage and distribution for diverse bulk commodities in open environments.
  • Administered inventory control for 3.08 million tons of goods through quality dispatches.
  • Facilitated timely cargo evacuation in accordance with purchase orders while addressing aging stock issues.
  • Evaluated logistics service provider performance and managed payment processes effectively.
  • Oversaw fleet operations across various models to enhance transportation efficiency.
  • Collaborated with customs and other stakeholders to streamline communication and operations.

Production Engineer

M/s Avalon Technologies Pvt Ltd
05.2006 - 06.2007
  • Planned daily production aligned with targets while allocating necessary resources.
  • Served as liaison among manufacturing, quality, and engineering departments.
  • Participated in 5S initiatives, Six Sigma projects, and quality audits.
  • Contributed to safety audits, ensuring compliance with industry standards.

Production Supervisor

M/s Ajantha India Ltd
08.2005 - 01.2006
  • Strategized daily production schedules according to established targets and resource availability.
  • Served as key liaison among manufacturing, quality assurance, and engineering divisions.
  • Engaged in 5S practices, Six Sigma projects, and safety audits to improve organizational standards.

Education

Master of Business Administration - Operations Management

BSA Crescent Engineering College
Chennai, Tamil Nadu, India
01-2009

Bachelor’s Degree - Electrical and Electronics Engineering

EVP Engineering College
Chennai, Tamil Nadu, India
01-2005

Skills

  • Technical presentations
  • Opportunity identification
  • Contract negotiation
  • Stakeholder engagement
  • Supply chain solutions
  • Key account management
  • High-level sales
  • Cross-functional communication
  • Advanced planning and organization
  • Traffic management
  • Strategic operations planning
  • Team leadership and development
  • Negotiation skills

References

References available upon request

Highlights

  • Earned one of the best attendance records in the plant throughout tenure and consistent high marks for meeting quality and productivity goals.
  • Served on plant safety team that enacted training/awareness programs reducing accidents and workers’ compensation claims to a ten-year low.
  • Praised for commitment to continuous improvement, predicting assembly problems.

References

References available upon request.

Timeline

Manager Sales & Marketing

Aditya Birla Global Trading India Pvt Ltd
04.2024 - Current

Manager Sales & Operations

India Coke & Power Pvt Ltd
05.2020 - 03.2024

Manager Sales & Marketing

Gimpex Pvt Ltd
02.2018 - 03.2020

Assistant Manager Sales & Marketing

M/s Sakthi Energy Pvt Ltd
01.2014 - 02.2018

Senior Executive (Logistics)

Coastal Energy Pvt Ltd
06.2009 - 01.2014

Production Engineer

M/s Avalon Technologies Pvt Ltd
05.2006 - 06.2007

Production Supervisor

M/s Ajantha India Ltd
08.2005 - 01.2006

Master of Business Administration - Operations Management

BSA Crescent Engineering College

Bachelor’s Degree - Electrical and Electronics Engineering

EVP Engineering College

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ANAND NATARAJAN