ANANDA SENGUPTA
Director Strategic Services
Delhi NCR
Summary
Accomplished enterprise sales leader with over 30 years of experience driving multi-million-dollar technology transformations globally, including ~ 25 years with HP, HPE, DXC, and Dell. Proven expertise in positioning and selling on-premises IaaS and PaaS platforms along with managed services, enabling customers to modernize legacy environments while retaining control, security, and regulatory compliance. Deep specialization in strategic account management, global stakeholder engagement, and consultative, value-led selling across complex enterprise ecosystems. Demonstrated P&L leadership and consistent overachievement of revenue targets (up to 7x quota) by aligning C-suite objectives with hybrid cloud infrastructure, platform services, cybersecurity, and AI-driven modernization initiatives to deliver sustained double-digit growth and measurable business outcomes.
Overview
30
30
years of professional experience
Work History
Director – Strategic Sales, APJ
Dell Technologies
08.2021 - Current
- Lead strategic sales for the top 100 inbound accounts across APJ, orchestrating cross-functional teams (sales, pre-sales, solution architecture) to ensure customer success and revenue achievement.
- Consistently overachieved annual sales targets for four consecutive years, delivering up to 7x quota attainment with annual revenues exceeding USD 70M.
- Evangelize Dell's portfolio (Agentic/GenAI, Zero-Trust Security, Digital Infrastructure) to drive enterprise adoption and transformation.
- Manage executive relationships across major Conglomerates and GCCs.
- Award: Sales Contribution Excellence (SCE) of the Year – FY23.
Account Executive – BFSI Segment
DXC Technology
02.2020 - 08.2021
- Owned end-to-end P&L (~USD 25M) and digital transformation strategy for major BFSI clients.
- Led infrastructure modernization and IaaS adoption for India's largest rural banking network (serving 100M+ customers), improving cost efficiency and scalability.
- Ranked among Top 5 Account Executives in APJ for revenue growth and customer retention.
Co-Founder & Director
CBLPro
02.2018 - 02.2020
- Co-founded and scaled a digital transformation startup focused on HR tech and IT modernization, achieving INR 2.25 Cr+ revenue within two years with a 40% gross margin.
- Designed digital upskilling frameworks that improved workforce productivity by 30%+.
- Partnered with Big 4 consulting firms and global L&D providers on enterprise transformation projects.
Global Account Executive & Program Manager
HP / HPE / DXC
11.2006 - 01.2018
- Held progressive leadership roles managing large global accounts (India, EMEA, Nordics) in Technology Managed Services.
- Directed a $140M TCV transformation for a Nordic telecom major, reducing TCO by 22%.
- Managed a $13M India TMS portfolio with 600+ personnel, improving profitability by 25%.
- Transitioned a European AgTech client to managed multi-cloud, enhancing operational agility by 35%.
- Awards: Received 3 Excellence Awards; led accounts achieving >92% CSAT.
IT Site Manager – India GCC
Agere Systems (Lucent Microelectronics)
01.2005 - 11.2006
- Delivered full-scale IT operations and ERP rollout for 300+ employees.
- Drove automation initiatives saving USD 5.3M annually and implemented a cross-charge transparency framework.
Regional Projects & Outsourcing Manager
HP / Compaq / Digital Equipment
06.1998 - 12.2004
- Established and scaled a 200+ employee R&D Tech Center for GM, awarded 'Best Vendor – 2004'.
- Achieved 2x regional growth and executed a 240+ site hybrid migration for Hindustan Unilever.
Sales Executive
Jayanti Business Machines / KALS Infotech / Zenith
11.1995 - 06.1998
- Early Career: Sales Executive roles at Jayanti Business Machines / KALS Infotech / Zenith.
Education
Advanced Programme for Marketing Professionals -
01.2017
Post Graduate certificate
Electronics & Communication Engineering -
01.1995
Skills
Strategic Leadership: Strategic Account Management P&L & Revenue Leadership CXO Engagement Regional Growth Strategy
Digital Transformation: AI & GenAI Evangelism Hybrid Cloud Modernization Cybersecurity Solutions Digital Infrastructure
Accomplishments
- SCE of the Year FY23 | Dell Technologies (Mar 2023)
- New Logo Contract – FY10 | Hewlett Packard (Dec 2010) – Largest contract for HP ES that year.
- Account Excellence – FY09 | Hewlett Packard (Dec 2009) – Best revenues and NPS scores.
- New Logo Contract – FY09 | Hewlett Packard (Dec 2009) – Largest contract for HP ES that year.
- STAR Award | Hewlett Packard (Mar 2004) – Recognized for role in winning a $750M GM contract.
- Team Excellence Award | Compaq Computers (Apr 2001) – Leading region for double-digit growth and margins.
Timeline
Director – Strategic Sales, APJ - Dell Technologies
08.2021 - Current
Account Executive – BFSI Segment - DXC Technology
02.2020 - 08.2021
Co-Founder & Director - CBLPro
02.2018 - 02.2020
Global Account Executive & Program Manager - HP / HPE / DXC
11.2006 - 01.2018
IT Site Manager – India GCC - Agere Systems (Lucent Microelectronics)
01.2005 - 11.2006
Regional Projects & Outsourcing Manager - HP / Compaq / Digital Equipment
06.1998 - 12.2004
Sales Executive - Jayanti Business Machines / KALS Infotech / Zenith
11.1995 - 06.1998
Indian Institute of Management Calcutta - Advanced Programme for Marketing Professionals,
DTE, Government of Karnataka - Electronics & Communication Engineering,