ANANTHAKRISHNAN M

Closely worked with stakeholders in Product/Policy/Risk teams to identify patterns emerging from data and to establish the linkage between the same for business problems and to find solutions to drive business growth.

• Leads-Disbursement funnel analysis - Identified stages in the customer life cycle where customer drop-offs were high and explored potential opportunities to improve disbursement rates.
• Portfolio Management - Conducted comprehensive profitability analysis across various dimensions like customers, regions and ticket-sizes to refine strategies for customer onboarding, loan renewals, cross-selling, etc.
• Wallet-share analysis - To pinpoint customers engaging in similar tradelines with competitors by utilizing data from CIBIL and Experian and to strategically target them with more attractive offers.
• Market Scoping - Devised a framework to identify high-potential districts for 20 new SEG centers, supporting strategic business expansion.
• Database lending programs - Managed SBB database lending campaigns by uploading and monitoring campaigns across multiple channels to ensure effective customer outreach.
• Business reporting - Developed and released a monthly review dashboard for senior leadership to monitor key business metrics and trends concerning SBB.

Proactively analyzed data to address complex client problem statements, delivering actionable insights and data-driven solutions for clients in the medical and education sectors.

• Created a blood inventory management system in collaboration with a healthcare startup to forecast blood demand and supply with the goal of reducing blood wastage.
• Designed a predictive queue management system for a client with the goal of reducing queues at hospitals.
• Collaborated with an educational startup to develop a predictive model for analyzing and forecasting higher student admissions, supporting data-driven decision-making for academic purposes.