Ananya Narula

Administrative Assistant| Jul 2023 – Jun 2025 [Progressed to Senior AA - July 2025]

Core Operations & Executive Support

• Support the SEA consulting team through scheduling, stakeholder coordination and administrative tasks in a fast-paced consulting environment, enabling them to focus on core work.
• Maintaining workflow continuity for project delivery.
• Selected for BCG’s Global Connectivity Program (2026) to collaborate with the Jakarta office, strengthening cross-regional coordination and communication.
• Consistently rated Above Expectations for reliability, accountability, and execution quality.
  

GenAI Enablement & Digital Adoption

• Core member of the GenAI Catalyst Team (Executive Support Services), developing custom GPT use cases for a 250+ EA population.
• Built automation solutions saving colleagues approximately 5–6 hours per week by reducing repetitive manual work.
• Contributed to the Global GenAI Enablement Team through awareness initiatives and user support.
• Winner of the Global GenAI Challenge (BST function) and recipient of the Innovation & Problem Solving Award (FY24 Q3) for measurable efficiency gains.

DEI, Employee Engagement & Internal Communications

• Led execution of Pride@BCG engagement initiatives, including the Pride Flea Market (2024 & 2025), managing vendors, communications, and operations.
• Coordinated announcements and internal communications to promote participation across teams and leadership groups.
• Created promotional and engagement content (presentations, campaign materials, internal announcements).
• Increased participation by 50%, achieved 8.5+ satisfaction scores, and supported 25% improvement in employee retention YoY.
• Recognized as BCG Culture Champion – Diversity (2025) and APAC Trailblazer of Societal Impact (2024, 2025).

• Built and managed a D2C fashion accessories brand, owning branding, pricing, and customer experience end-to-end.
• Managed Instagram presence and content calendar, creating posts, promotions, and engagement campaigns.
• Executed influencer collaborations and digital campaigns for customer acquisition.
• Generated 300+ orders through social media marketing, offline pop-ups, and repeat customers.

• Supported job role architecture and compensation benchmarking through research and documentation.

• Collaborated with Key Account Management teams to implement marketing strategies that supported client growth.
• Developed customer-facing creatives that enhanced client–customer engagement through targeted campaigns.