ANANYA SINGH
UX Designer & Researcher
Noida
Summary
Dynamic UX/UI Designer skilled in creating intuitive, user-friendly interfaces across digital platforms. Strong mix of creativity and analytical skills with expertise in usability, visual design, and user engagement. Committed to delivering innovative, impactful solutions.
Overview
4
4
years of professional experience
4
4
Certifications
Work History
Co-Founder & Creative Strategist
DOAB – Sustainable Clothing Brand
Delhi
01.2025 - Current
- Led pivot from block-printed to eco-printed sarees, overseeing UX for product and e-commerce platforms. Onboarded 10+ vendors and fulfilled 100+ orders. Partnered with 10+ influencers to reach 3.5M+ views. Collaborated with artisans, developers, and marketers to align product and growth strategy. Designed brand identity including logo, website, and packaging.
Freelance Designer & Content Consultant
Design + Social Media
Noida
06.2022 - Current
- Worked with 8 emerging brands across 3 niches. Designed brand identities, visual assets, and digital campaigns. Delivered end-to-end social media strategies and creatives. Collaborated with founders to align design with business goals, managing multiple projects on time and within budget. Applied user insights to enhance design and UX.
Design Consultant
Launcheazy.com
Noida
09.2024 - 12.2024
- Designed and optimized campaign creation flow UI, boosting efficiency by 20%. Developed marketing website UI to improve brand engagement. Refined user and team management flows to enhance overall usability.
Market Research Analyst Intern
Reshamandi
New Delhi
01.2022 - 05.2022
- Established a new retail store from zero customer base, curating and arranging 90+ fabric types. Conducted market research on textile supply chain trends to guide strategy. Built and iterated 5+ Tableau dashboards to deliver actionable insights. Redesigned store layouts to improve customer flow and contributed ideas that boosted sales and enhanced customer experience.
Education
B.F.Tech - Fashion Technology, Communication Design
NIFT
Mumbai06-2022
AISSC - Physics, Chemistry, Mathematics, Biology, English
CBSE
Delhi01.2018
AISSE -
CBSE
Delhi01.2016
Skills
Design Tools: Figma, Adobe Creative Suite, Canva, Framer, Stitch, Lovable
Design Skills: Wireframing, Prototyping, Illustration, Branding & Identity, Layout Design, Typography
Research & Analysis: User Interviews, Personas, Heuristic Evaluation, User Flows, Market & Data Analysis
Research Tools: Notion, Miro, Excel, Tableau, Power BI, ChatGPT
Soft Skills: Problem-Solving, Decision-Making, Innovation, Project & Product Development, Brand Development
Leadership: Entrepreneurial Leadership, Business Development, Team Collaboration, Project Management
Problem-solving
Certification
IBM SkillsBuild: UX Fundamentals
Projects
SOKD – Student Laundry App (2025)
- Conducted 25+ user interviews, created personas, and mapped user flows.
- Designed dual-interface UI (providers & students) with 100+ screens.
IRCTC Booking Flow Redesign (2025)
- Led heuristic evaluation and usability improvements.
- Streamlined booking process from 12 to 8 steps; designed mobile-first, accessible mockups.
Texverse – Digital Repository (2025)
- Built wireframes, user journeys, and information architecture.
- Compiled 9+ research papers into a live prototype: texverse.wixsite.com.
HIGHLIGHTS
UPSC Prep (2022-2024) Explored Indian art, culture, ethics, and sustainability in depth, leading to renewed purpose in design and storytelling.
Timeline
Co-Founder & Creative Strategist
DOAB – Sustainable Clothing Brand
01.2025 - Current
Design Consultant
Launcheazy.com
09.2024 - 12.2024
Freelance Designer & Content Consultant
Design + Social Media
06.2022 - Current
Market Research Analyst Intern
Reshamandi
01.2022 - 05.2022
B.F.Tech - Fashion Technology, Communication Design
NIFT
AISSC - Physics, Chemistry, Mathematics, Biology, English
CBSE
AISSE -
CBSE