ANAYA KURODE

People Centric Energy Transition

• An ongoing two year project on just transition in fossil fuel dependent regions of India- specifically, alternative livelihoods during the energy shift.
• My work here is largely systems thinking, research, stakeholder engagement and visual design.
• This work fed into an energy transition framework, toolkit and strategic playbook currently being prepared for wider publication.
• I also designed the playbook to make dense research accessible to different audiences.

Biomass Fuel Transition

• An ongoing project on introducing biomass as a transition fuel from coal in the textile supply chain.
• My work here is largely systems thinking, research, stakeholder engagement and visual design.
• My major contribution is mapping the biomass ecosystem through structural flow, behavioural models, coordination and influence/power flow.
• This work will feed into a report and support a parallel RCT study- a pilot examining whether linking farmers to aggregators can reduce crop burning and improve farmer income.

Attrition Diagnostics Study

• A project to understand rising attrition across Nike retail stores in India, and what could be done about it.
• I co-led the qualitative research stream- field visits across multiple cities, in-depth interviews with floor staff, store managers and backend teams, followed by thematic analysis.
• Using the Theory of Planned Behaviour, we surfaced behavioural and location-specific patterns behind regional attrition differences.
• I designed and ran client-facing brainstorming workshops to validate findings and co-develop strategic directions.
• Qualitative findings were integrated with the team's quantitative and admin data, delivered as a strategic report and presentation to the client.
• Parallely, I owned all visual communication- stylescape, data visualisation, report layout, and the final presentation deck.
• A research organisation working at the intersection of climate impact and social impact

New Product Development, Wall Cladding (Carbon Wall)

• I led this product from scratch. From concept, material research, prototyping to the final launch.
• The idea: instead of buying art for your walls, what if the wall was the creative tool
• Three geometric tile shapes, arrangeable in any configuration, letting users design their own patterns.
• Understanding how CarbonCraft's carbon-based material behaved across different shapes and thicknesses.
• Multiple prototyping rounds with tile manufacturers.
• User research to validate the concept.
• Building the full brand- visual identity, social media, videos, and retail sample kits.
• I also managed all stakeholder coordination- with manufacturers, users and retail partners, throughout the process.

Collaboration with Godrej for 'Conscious Collective' Event

• I led CarbonCraft's collaboration with Godrej for the ‘Conscious Collective’ event (a Godrej Design Lab initiative), as the single point of contact between both organisations.
• Defining the brief and designing the experience centre layout.
• Managing fabrication and coordinating with fabricators, Godrej designers, and third-party event planners.
• Developing branding and collaterals and setting up on-site.
• Putting up an interactive installation.
• Engaging directly with visitors to gather real-time feedback.

Incubation at NSRCEL (IIM Bangalore)

• I wrote the grant that got CarbonCraft into NSRCEL, securing the placement and funding.
• I was the main point of contact throughout the nine-month Impact Orbit programme.
• Represented CarbonCraft in sessions with mentors and founders.
• Presented the company's work and participated in entrepreneurship workshops.
• The learnings fed directly into how we approached projects and decisions internally.
• Clean tech, material innovation start-up converting carbon emissions into building materials