

Design Lead with 10+ years of experience leading high-impact visual communication, scaling creative operations, and building systems that enable teams to deliver consistent, high-quality design outcomes across digital, SaaS, and brand touchpoints.
My experience spans consulting, technology, and B2B SaaS environments, where I have led cross-functional teams, managed high-volume creative delivery, and translated complex business requirements into clear, compelling visual experiences. I bring a balance of strategic thinking and hands-on execution, with strong expertise in creative operations, stakeholder management, brand systems, digital experiences, and workflow optimisation.
Having worked across enterprise and fast-paced startup environments, I am comfortable navigating ambiguity, collaborating with product, marketing, and engineering teams, and balancing business objectives with scalable and effective design solutions.
More recently, I have been exploring how emerging technologies, including AI, can enhance creative workflows, accelerate execution, and improve the quality and scalability of design outcomes.
Years of managing teams
Years in running business operations
Years in building meaningful products and designs using AI
Generative AI Mastermind
Google UX Design Certificate