Vivek Kumar Arun
Gurgaon
Summary
Strategic marketing leader with expertise in brand strategy and international expansion. Led marketing initiatives across multiple countries, boosting brand visibility and customer engagement. Skilled in cross-functional team leadership and digital marketing, driving franchise growth and market entry while aligning marketing plans with business objectives.
Overview
10
10
years of professional experience
Work History
Head of Marketing & Branding
UClean
12.2025 - Current
- Led marketing, branding and franchise communications for UClean's network of 900+ stores across 250+ cities in 10+ countries.
- Led online and offline marketing initiatives, integrating ATL, BTL, local promotions and brand activation across franchise markets.
- Drove international expansion marketing strategies, facilitating market-entry planning and executing localized communications across diverse geographies.
- Develop scalable franchise marketing systems that support localized store-level execution while maintaining brand identity and corporate guidelines.
- Developed digital marketing strategies and campaigns, enhancing brand presence through effective planning, content creation, social media engagement, and online communication.
- Led cross-functional teams across digital marketing, content, graphic design and creative operations, collaborating with external agencies.
- Oversee campaign planning, creative development, execution and performance monitoring to support brand visibility and customer engagement.
- Partner with leadership, franchise stakeholders and international teams to align marketing plans with business and expansion objectives.
- Managed brand communication and marketing governance across online and offline customer touchpoints, ensuring consistency and alignment with brand identity.
Senior Brand Manager
Digital Convoy
05.2021 - 12.2025
- Delivered tailored brand solutions and integrated campaigns for Paras Health, MTV Roadies, RR Group of Institutions, Aura, Apollo 24/7, and emerging e-commerce brands, driving brand recognition and customer connection.
- Directed brand strategy and market positioning for diverse clients, enhancing corporate branding and client engagement.
- Executed integrated ATL, BTL and digital marketing campaigns, including SEO, email marketing and paid social media, to support customer acquisition.
- Led cross-functional teams in campaign planning, creative development and marketing execution.
- Conducted market research and analysis to inform strategic planning, brand positioning and marketing plans.
- Managed vendor relationships and budgets, negotiating contracts to ensure timely project delivery.
- Used performance metrics and conversion rate optimization to assess and improve campaign effectiveness.
- Managed digital marketing initiatives and content-led lead generation, and supported community building and customer retention.
Marketing Manager
Mateo X
01.2017 - 04.2021
- Developed brand strategy, identity and positioning for B2B brands, enhancing brand recognition and alignment with target markets.
- Planned and executed integrated campaigns across digital, influencer and performance marketing.
- Tracked campaign performance metrics, identifying insights to optimize reach and enhance lead acquisition.
- Conducted market analysis and applied consumer insights to shape positioning and campaign direction.
- Coordinated creative and media teams, ensuring cohesive brand messaging and fostering long-term client relationships.
- Supported business planning and strategic brand initiatives, aligning marketing activities with business goals.
Education
Master of Business Administration (MBA) -
01-2020
Data Analyst -
01-2020
Bachelor of Commerce (B.Com) -
01-2017
Intermediate - Commerce
01-2014
High School -
01-2012
Skills
- Marketing Strategy
- Digital Marketing Strategy
- Brand Strategy
- Brand Management
- Market Research
- Integrated Marketing
- Franchise Development
- International Marketing
- Market Entry Planning
- Global Brand Growth
- Digital Campaign Management
- Online Marketing
- Offline Marketing
- Omnichannel Marketing
- ATL & BTL Marketing
- Marketing Campaign Management
- Content Marketing
- Social Media Marketing
- Customer Acquisition
- Conversion Rate Optimization
- Market Research
- Consumer Insights
- Creative Strategy
- Integrated Communications
- Campaign Performance
- Digital Campaigns
- Cross-functional Leadership
- Team Management
- Agency & Vendor Management
- Budget Management
- Stakeholder Engagement
- Business Planning
- Localized Marketing
- Financial Oversight
- Content Strategy
- Strategic Planning
- Team Collaboration
- Customer Interaction
- Brand Governance
- Marketing Leadership
- Market Research
- Digital Campaigns
Personal Information
Title: VP MARKETING / HEAD OF MARKETING | BRAND STRATEGY | DIGITAL & OMNICHANNEL MARKETING | INTERNATIONAL & FRANCHISE EXPANSION
Timeline
Head of Marketing & Branding
UClean
12.2025 - Current
Senior Brand Manager
Digital Convoy
05.2021 - 12.2025
Marketing Manager
Mateo X
01.2017 - 04.2021