Anil Personal
Aswathi
Trivandrum
Summary
I am a Management (Sales, Distribution & Marketing) professional with experience in both organized and traditional trade in India as well as abroad. Even though a FMCG domain expert; I have successfully performed exemplarily in the Telecom (Prepaid & DTH) sector also,
Currently, after my professional stints (details in the following resume) I along with four other friends set up a organic manure company in 2020 aimed at introducing ecofriendly and sustainable organic products for both home and commercial farmers. After the successful launch of our flagship fertilizer brand; Chicfer and the launch of a family of Organic repellents, I have personally moved out of the company in Jan 2024.
I was instrumental in forming the company from concept to launch and in two years of full operations; we successfully extended our distribution presence to most districts in Kerala. I have also initiated new pack extensions. capacity augmentation and distribution expansion to couple of neighboring states before exiting Natura from my role as the CEO directly handling Marketing and Government sales based in Trivandrum.
Overview
19
19
years of professional experience
5
5
years of post-secondary education
Work History
Regional Sales Manager - Consumer Mass Market
du
2 2016 - 3 2018
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy
- Developed sales strategy based on research of consumer buying trends and market conditions
- Developed and maintained positive relationships with clients in assigned sales territories
- Implemented systems and procedures to increase sales
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments
- Built relationships with customers and community to establish long-term business growth
- Managed team of 4 regional sales representatives and consistently achieved high sales targets
Territory Supervisor
Philip Morris Management Services
12.2012 - 12.2015
- Trained and coached sales team members on best practices for customer service and sales techniques.
- Conducted regular performance evaluations for team members, offering constructive feedback and support for continued professional growth.
- Managed a team of sales representatives for optimal territory coverage and increased overall productivity.
- Continuously exceeded sales targets by building rapport with existing customers while forging connections with prospective ones.
- Conceptualized and implemented innovative channel engagement programmes to energize and increase through put in the legally dark market for tobacco in Sharjah & Ajman
Sale & Distribution Head – Kerala
Uninor ( Now part of BharatI Airtel )
02.2010 - 12.2011
- Led the Sales team to major execution mile stones in the most challenging Indian telecom market.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Distribution Head – Gujarat
Bharti Airtel Ltd
11.2007 - 01.2010
- Took up and delivered " Double Distribution " in Gujarat circle instrumental in moving the Revenue Market Share from #5 to #2.
- Demonstrated a high level of initiative and creativity while aligning multiple stake holders / departments to achieve circle objectives.
- Awarded the Best 1800 circle for Bharti in almost all distribution parameters consistently
- was part of the National S&D team which conceptualized and rolled out Project Guru ; a sales team work module for Bharti Mobile Services
- Skilled at working independently and collaboratively in a team environment.
- Paid attention to detail while completing assignments.
Asst Sales Manager - South India
Philip Morris Management Services ( India )
06.2006 - 11.2007
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Implemented new distribuition hubs in Chennai , Bangalore and Hyderabad to cater all of South India effectively and with minimal OOS
- Strengthened performance by applying excellent program and project leadership skills.
Junior Manager - Trichur,Kerala
Reliance Infocomm Ltd
10.2002 - 11.2003
- Led the recruitment process for junior staff positions, attracting top talent into the organization.
- Recruited and trained an army of DAEs in Trichur and was involved right from planning of coverage to the launch of the greenfield telecom project of Reliance
Customer Executive – Kerala
Pepsi Cola India
12.1999 - 09.2002
- Responded to customer requests, offering excellent support and tailored recommendations to address needs.
- Exhibited high energy and professionalism when dealing with clients and staff.
- Tracked results of various promotional campaigns by gathering feedback from customers and recommended areas of improvement.
- Challenge of Champions winner for 2002
KAM / Territory Officer
Procter & Gamble ( India)
07.1996 - 11.1999
- Learned Sales & Distribuition from the best professionals and organisation in different geographies and product categories.
- Implemented systems and procedures to increase sales.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Implemented innovative marketing initiatives that successfully generated leads from untapped sources within the territory''s boundaries.
Education
Master's Degree in Business Administration (Marketing & Personnel Management) - Sales And Marketing Education
Shivaji University
Kolhapur 06.1994 - 04.1996
Bachelor's Degree in Arts (English Literature) -
M.G.University,
Kottayam 06.1991 - 03.1994
Skills
Accomplishments
- Du, Distribution Expansion from 160 to 230 outlets in Al Ain.Zinger Bundle sales distribution expanded to 150 outlets.
- Philip Morris Management Services ( M.E ), Distribution Expansion and creating high impact visibility at all liquor stores in Northern Emirates.Consistent SOM Increment ;even in severely tobacco restricted areas
- Uninor ( Now Telenor ), First Prepaid Head in the company to be promoted as Sales Head in view of excellent performance.
- Bharti Airtel Ltd, Double Distribution in Gujarat taking Airtel to No.2 from No.5 player in Revenue Market Share (RMS %)Alternate channel conceptualized and executed with IFFCO ( Cooperative society into agriculture)Rural Distribution model established in Gujarat with 9 RS and over 1000 RD points.
- Philip Morris Management Services ( India ), New channel developed and commissioned ( Border Shops ) while in Duty Free ( 5 )Launched Marlboro in South India achieving Distribution width and visibility targets in the competition dominated market.
- Reliance Infocomm Ltd, Green field launch of this mega telecom project creating distribution spread beating competition.
- Pepsi Cola India, "Challenge of Champions" contest winner in Nov 2002.
- Procter & Gamble ( India), Part of the team involved in setting up the first Golden Eye in India.Ariel Rural Penetration project executed beating targets
Family
Married ; wife and one son
Personal Information
- Passport Number: N5085070
- Date of Birth: 07/16/1973
Driving License
UAE Driving License
Timeline
Territory Supervisor
Philip Morris Management Services
12.2012 - 12.2015
Sale & Distribution Head – Kerala
Uninor ( Now part of BharatI Airtel )
02.2010 - 12.2011
Distribution Head – Gujarat
Bharti Airtel Ltd
11.2007 - 01.2010
Asst Sales Manager - South India
Philip Morris Management Services ( India )
06.2006 - 11.2007
Junior Manager - Trichur,Kerala
Reliance Infocomm Ltd
10.2002 - 11.2003
Customer Executive – Kerala
Pepsi Cola India
12.1999 - 09.2002
KAM / Territory Officer
Procter & Gamble ( India)
07.1996 - 11.1999
Master's Degree in Business Administration (Marketing & Personnel Management) - Sales And Marketing Education
Shivaji University
06.1994 - 04.1996
Bachelor's Degree in Arts (English Literature) -
M.G.University,
06.1991 - 03.1994
Regional Sales Manager - Consumer Mass Market
du
2 2016 - 3 2018
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