Hi, I’m
ANIL k SAINI
Agri. Business and Retail Finance professional
Delhi
Summary
Strategic Retail Finance professional with 24 years of experience in marketing, sales, and business development. Combines creativity with strong business acumen to lead go-to-market initiatives. Expertise in OEM relationship management, project management, channel marketing, and demand generation.
Overview
24
years of professional experience
Work History
TVS Credit Services Limited
Program Manager
09.2021 - Current
Job overview
- Strategy: Agri. Retail business strategy making, New, Used Tractors and implements penetration strategy. Macro and Micro strategies. Tractors and implements OEMs wise actionable.
- Relation building: Coordination with Tractor & implement manufactures, Dealers to establish Retail-Finance business, better penetration, end-to-end operation handling, Trade advances, coordination, retail strategy, analysis, mid-term and long-term planning, networking. Commercial MoU, Tie-up with OEMs.
- Retail Sales: Established agri. retail finance eco system, retail finance models as emerging opportunity, process automation model, new markets, geographies and products establishment.
- Implements Retail finance: Implement retail finance model as emerging opportunity. Market analysis, products establishment. Collection responsibility of early buckets.
- Special projects: Weaker pockets penetration, Risk models establishment, high potential geographies, retail drives, Implementation drives, review mechanism and of plans and achievement.
- Contribution:
- MoU with top 5 Tractor OEMs and 47 implement OEMs. API integration model.
- Dealers activation increased by 5x for tractor retail.
- Implements retail increased by 2x, achieved highest monthly numbers.
- System automation / Models development looking design of business.
- Market analysis model developed to mitigate the retail risk.
- New States penetration started for East and South markets.
Escorts Limited
Lead – Agri. Implements and Institutional Business
07.2019 - 09.2021
Job overview
- Establishing the brand in implementing Business, Networking and Branding, Institutional Business Opportunities, New market opening and establishment.
- (Escorts Agri. Machinery)
- Lead – Dealer development and network – PAN India operation (Mar.’18 to July.’19)
- Separate Network Establishment: Network for both the brands, System process and strategy.
- Coverage of Opportunity and weaker Markets: Strategy for the network. Geography coverage with a separate team, Hand-holding of dealers.
- New strategies for Opportunity Market: Strategy, Policies, implementation & Support to team.
- System and Process: Soft systems, New CIP for separate network identification.
Escorts Limited
Regional Business Manager
10.2013 - 03.2018
Job overview
- Target Setting – Short and Long term targets i.e. Wholesale, Delivery, Retail and MS: Analysis, Review, Forecasting and Planning. Regional budgets and to ensure all the deliverables.
- Branding & Networking: Identification of weaker areas, corrective actions, ATL-BTL, Idea generation, processes & policies.
- Commercials: Rotation of dealer’s fund. Monitoring the reduction of Trade Cycle. Distributer’s/ Depot’s operations. Relationships with Bankers for Retail & Working capital.
- Team Management: Mentoring/Motivating team, Ensuring vibrancy between the team. Consideration of emotional aspects of subordinates while taking care of Business needs.
- Business Intelligence (Marketing & Product): Product placement as per customer requirement and Product Awareness. Competition and counter action. Convert Vision into small missions.
- (Escorts Agri. Machinery)
- Contribution as Lead DD:
- Addition of 300 dealers. CIP for the separate network. Strategies for South markets coverage.
- Policies standardization for three different dealer categories SMSB, SMWB, OM.
- Contribution as RBM:
- Significant market share (21%) Enhancement during the tenure.
- Separate dealer’s network for Powertrac and Farmtrac established. Geography coverage.
- Better Micro coverage by adopting 100% ‘Har Gaon Dastak’ Program.
- Established new products like Euro series, ALT and XP series successfully.
- Five-time Best Region award for Revenue contribution and team/dealer management.
Escorts Limited
Regional Marketing Manager
07.2010 - 09.2013
Job overview
- PRODUCT: Product launch, Pull Generation, Market development planning and execution, Selling Pitch, Competition benchmarking, Emerging applications. Needs for new variants.
- PRICE: NDP, CEP Tracking. Margin Realization. Price Comparators. State/Model pricing strategy.
- PROMOTION: BTL strategies implementation, application-based Promotion, ‘feel & Touch’ model.
- PLACE: Monitoring dealers’ performance. Focus on insignificant pockets. Analysis-based action.
- (Escorts Agri. Machinery)
- Contribution as Marketing Manager:
- Maintained 21% MS. Significant projects, Launches, ‘Khula Mukabla’ (supremacy on competition). Data Analysis and strategies implementation and ATL/BTL for high prospect base.
Escorts Limited
Territory Business Manager
04.2007 - 06.2010
Job overview
- Effectively enhancement of MS. Network planning. Retail and working capital arrangement.
- (Escorts Agri. Machinery)
International Tractors Limited
Territory Manager
09.2002 - 04.2007
Job overview
- Joined the company as a Trainee, Promoted within 6 months. Manager in 2003 and AM in 2005.
- Developing the network for enhancing the effectiveness and product sales.
- Fund arrangements of dealers through CC/LC/BG/Channel finance etc.
- Project for dealer development for a year as an additional assignment.
- Established brand successfully with detailed actions and interaction with end customers.
- Establishment of a Network in Punjab, Uttar Pradesh and Chhattisgarh.
- (Sonalika)
Education
Lucknow UniversityLucknow
MBA from Marketing
01-2006
Punjab UniversityChandigarh
Master of Economics from Agri.
01-1999
Punjab UniversityChandigarh
Graduation from Economics
01-1996
Skills
Project management
Program leadership
Project oversight
Process improvement
Operations management
Data analysis
Change management
Strategic planning
Team leadership
Stakeholder communications
Team leadership
Team development
Cross-functional collaboration
Remote team management
Business development
Problem-solving
Stakeholder engagement
Adaptability
Detail-oriented
Attention to detail
Relationship building
Program reviews
Timeline
Program Manager
TVS Credit Services Limited
09.2021 - Current
Lead – Agri. Implements and Institutional Business
Escorts Limited
07.2019 - 09.2021
Regional Business Manager
Escorts Limited
10.2013 - 03.2018
Regional Marketing Manager
Escorts Limited
07.2010 - 09.2013
Territory Business Manager
Escorts Limited
04.2007 - 06.2010
Territory Manager
International Tractors Limited
09.2002 - 04.2007
Punjab University
Graduation from Economics
Punjab University
Master of Economics from Agri.
Lucknow University
MBA from Marketing