Anil Kumar
Greater Noida
Summary
Results-driven Sales & Marketing Leader with 15+ years of experience in electronic components, interconnect solutions, and industrial equipment. Proven expertise in OEM/ODM account management, design-in activities, channel sales, international coordination, and end-to-end sales lifecycle management. Strong technical background with consistent success in driving revenue growth, managing key accounts, and supporting high-value projects across Aerospace, Defense, Automotive, Telecom, Home Appliances, Railways, and Power sectors.
Overview
17
17
years of professional experience
2
2
Languages
Work History
Assistant Marketing Manager
Hirose Electric India Private Limited
01.2023 - Current
- Managing strategic OEM, ODM, and EMS accounts for high-reliability interconnect solutions.
- Leading design-in discussions with customer R&D and hardware teams to secure long-term business.
- Driving market expansion across Aerospace, Defense, Industrial, Automotive, and Consumer Electronics.
- Coordinating with global Hirose factories and regional HQs for pricing, samples, lead time, and mass production.
- Supporting and guiding authorized distributors for project funnel development.
- Handling complete sales cycle: enquiry, quotation, negotiation, order execution, and payment collection.
- Preparing customer visit reports, MOMs, and action plans for internal alignment.
- Achievements:
- Visited Japan, Korea, Malaysia, and Indonesia factories to gain in-depth understanding of connector manufacturing processes and quality systems.
- Strong Customer Exposure Across Applications:
- Telecom: Delta, Ericsson, Exicom, Fibcom, CDOT
- Metering: Landis+Gyr, Genus, Secure Meters, HPL, Avon, Kimbal
- Home Appliances: Daikin, Blue Star
- LED Display: Barco, Samtel Avionics
- Lighting: Philips, Havells
- UPS: Luminous, Su-Kam, Microtek
- EMS: Dixon, SGS, Deltron, Rangsons, ILJIN
- Defense & Govt: HAL, DRDO Labs, BEL Units
- Railways: Sidwal, VTL, Autometer Alliance
- EV Charging: Exicom, Delta, Statiq, VVDN
- Drones: Aerodyne, IoTech, Raphe mPhibr, BotLab Dynamics
- Automotive: Pricol, Minda, Napino, JNS etc
Senior Sales Engineer
iConnexion Asia Pte. Ltd.
06.2014 - 09.2017
- Responsibilities & Achievements:
- Marketing: Promote iConnexion products in India
- Marketing: Market feedback, Customer strategy, Pricing of new products with respect to competition.
- Marketing: Identify suitable application opportunity for India market and work with Supplier Engineers to develop suitable products for India.
- Sales: Generate new enquiries
- Sales: Submit techno commercial quotation.
- Sales: Negotiates with customers and close the deal.
- Sales: Co-ordinate with HARWIN Factory for Internal Quotation, Shipping Invoices, Sampling etc.
- Sales: Ensure smooth execution of order.
- Key Products & Technologies:
- Connectors (Board-to-Board, Wire-to-Board, RF, MIL-Grade) – Harwin (UK)
- Crystals & Oscillators – Taitien, Abracon
- Super Capacitors – CAP-XX, LS Mtron, Korchip
- Antennas & EMI – Laird (USA)
- PoE Solutions – Silvertel (UK)
- RF ICs & Sensors – Peregrine Semiconductor, Micronas
Sales Engineer
Arihant Electricals
12.2012 - 06.2014
- Highlights:
- Promoted EPCOS and allied brands to OEMs in Telecom, Power, Medical, and Home Appliances.
- Achieved ₹10 Million INR sales target within defined timelines.
- Managed enquiries, quotations, negotiations, and order execution.
- Coordinated with multiple regional offices for pricing and logistics.
- COMPONENTS HANEDELED:
- Terminal blocks & Fuse terminal blocks, Mechanical & Solid state relays, Heavy duty connectors, from WEIDMULLER USA.
- Circuit protection, Connector & Connector components, Relay, Switches & Sensors, Circuit Breakers, Tubing & Harnessing products from TYCO ELECTRONICS.
- Fuse, Fuse blocks, fuse holders & Fuse accessories from LITTLEFUSE.
- AC, Aluminum Electrolytic Metalized / Poly propylene Box film capacitors, Power Capacitors & PTC/NTC Thermostats MOVs (Metal Oxide Varistor) /Thermo Fuse Varistor Surge Arrestors, Ferrite Cores and its Accessories, Chokes & Inductors from EPCOS.
- ACHIEVEMENTS:
- Successfully achieved targets (10M INR) within the set deadlines
- Got the “best convincing individual” award for 2013.
Sales & Techno-Commercial Engineer
El Camino Technologies Pvt. Ltd.
08.2009 - 11.2012
- Role Overview:
- Supported pre-sales and post-sales activities with customers.
- Handled semiconductor, solar, and industrial equipment for research labs and manufacturers.
- EQUIPMENT HANDLED:
- Diffusion & LPCVD Furnaces – Tempress (Netherlands)
- PECVD / Sputtering / RIE Systems – Nano master (USA)
- Solar PV Materials – Hitachi Chemical (Japan)
Education
Bachelor of Technology - Electronics & Communication Engineering
UPTU
01-2010
Skills
MS Word, Excel, PowerPoint
CRM (Salesforce), SAP
CORE SKILLS & EXPERTISE
- Strategic Sales & Business Development
- OEM / ODM / EMS Account Management
- Design-In & Project Lifecycle Ownership
- Channel & Distributor Management
- Techno-Commercial Negotiation
- Pricing, Forecasting Planning
- New Product Introduction (NPI)
- CRM (Salesforce) & MFC
- Trade Shows & Customer Engagement
Declaration
I hereby declare that the above information is true to the best of my knowledge. Anil Kumar
Timeline
Assistant Marketing Manager
Hirose Electric India Private Limited
01.2023 - Current
Senior Sales Engineer
iConnexion Asia Pte. Ltd.
06.2014 - 09.2017
Sales Engineer
Arihant Electricals
12.2012 - 06.2014
Sales & Techno-Commercial Engineer
El Camino Technologies Pvt. Ltd.
08.2009 - 11.2012
Bachelor of Technology - Electronics & Communication Engineering
UPTU