ANIL MAHADIK

Digital Platform Management, Product Lifecycle Ownership, Go-to-Market Strategy, Product Roadmap Development, Product Portfolio Enhancement, and Technology Integration & Enablement.

The Product Manager – Digital Platforms is responsible for creating innovative, customer-centric digital products by anticipating evolving customer needs, and market trends. The role manages the end-to-end product lifecycle, enhances existing offerings, identifies portfolio gaps, and drives technology-led solutions. The ideal candidate brings an innovative mindset, a strong technology orientation, and a proven ability to strategize and manage digital product portfolios.

• Manage the iMobile and browser-based digital platforms that support customers' everyday banking needs.
• Ensure seamless functionality, usability, and experience across digital channels.
• Manage the complete lifecycle of the assigned product portfolio.
• Use customer feedback, analytics, and business outcomes to guide product evolution.
• Prepare Business Requirement Documents (BRDs), functional specifications, and UAT plans.
• Ensure continuous improvement through data-driven insights.
• Collaborate with technology, analytics, operations, marketing, and other internal stakeholders for successful product launches.
• Use data analytics to support and refine go-to-market strategies and adoption plans.
• Define and own the product roadmap from concept to delivery, and adoption.
• Work closely with technology and product teams to deliver the digital change agenda within timelines and budgets.
• Ensure alignment with customer expectations and business goals.
• Identify gaps in current digital offerings, and recommend innovative solutions.
• Enhance products through competitive benchmarking, customer insights, and market research.
• Embed appropriate technology solutions to improve product performance and customer experience.
• Champion digital-first thinking and implement scalable, future-ready technologies.

• Work with stakeholders to understand and identify business needs in terms of primary market products.
• Process enhancement, implementation of SEBI circular within the bank.
• Handling and help in execution for companies that are coming with IPOs, FPOs, rights issues, buybacks, delistings, etc., proposals.
• Help the onboarding team to onboard new clients for the primary market business and generate revenue.
• Coordination with the company and other intermediaries, like exchanges (BSE and NSE), NPCI, Merchant Banker, and Registrar and Transfer Agent (RTA), for the smooth execution of primary market deals.
• Handling of product work related to the Primary Markets Group.
• Coordinating with different groups within the bank for the onboarding of the client.
• End-to-end execution of timelines given by SEBI for primary market activities.
• Preparation of the Monitoring Agency Report quarterly, which needs to be submitted to the company.
• Ensuring that any new issue in the primary market is handled well and ensures the success of the issue.

• Handling existing relationships, and conceptualizing and implementing competent strategies with a view to penetrating new relationships to expand existing book size and revenue share.
• Acquiring new trade finance and forex clients in the business banking segment.
• Work towards reactivating relationships that have stopped transacting or have depleted in balances.
• Coordinating with the Business Lending Team to arrange working capital limits for clients.
• Liaise with the Branch Operations, Trade Services, and Cash Management Teams to ensure service deliveries.
• Assist in resolving service hurdles and complaints to create a delightful situation for customers.
• Responsible for generating trade and forex income, and meeting the region's revenue.
• Work with stakeholders to understand and identify business needs in terms of financial products, like LC, BG, preshipment finance, and postshipment finance.
• Ensure alignment of business requirements with the goals and vision by communicating the same effectively with the backend team.