Clevertap
Animesh Dalai
Manager - Growth
Mumbai
Do not seek to follow in the footsteps of the men of old; seek what they sought.
Matsuo Bashō
Summary
Growth & Retention leader with deep product thinking.
I’ve launched new verticals, built lifecycle playbooks from scratch, and scaled user journeys across mobile-first platforms. From writing PRDs to building CRM automation engines (CleverTap), to designing loyalty and gamification loops. I focus on creating measurable, compounding growth. My approach blends analytics, behavioural insights, and experimentation to turn customer engagement into sustainable revenue.
Overview
6
6
years of professional experience
4
4
Certificates
5
5
years of post-secondary education
Work History
Growth Manager
PharmEasy
Mumbai
03.2024 - 03.2025
- Led early-stage lifecycle optimisation (first 4 orders) across E-commerce and Teleconsultation, building cohort tracking frameworks and 100+ trigger-based CRM journeys via CleverTap (Push, Email, WhatsApp)—improving D30 repeat by 14% and lifting registration-to-order conversion from 2% to 3%.
- Owned end-to-end product launch of Teleconsultation vertical, translating user research into PRDs and funnel architecture across discovery, booking, consult, and post-consult retention. Sliced MVP scope, partnered with product & tech for execution, and institutionalised experiment cadence—achieving 12K MAUs in 90 days with 60% trial adoption and strong paid conversion.
- Drove loyalty adoption and renewal optimisation via expiry reminders and payment recovery flows, increasing order frequency by 12% vs non-loyalty users, reducing registration-to-order time by 5%, and contributing ~10% MoM incremental GMV from loyalty cohorts.
- Developed a churn probability model for 2nd and 3rd order cohorts to personalise discount allocation, reducing promotional spend by 21% while sustaining retention levels and lowering discount dependency.
- Further optimised post-first order cohorts through behavioural segmentation and A/B-tested discount strategies, accelerating second-order conversion and driving ~7% MoM incremental GMV.
- Recruited and led a 2-member growth team, partnering with Data Science, Product Analytics, and Finance to institutionalise experimentation cadence, performance governance, and quarterly growth planning.
Senior Associate
Games24X7
Mumbai
11.2020 - 06.2023
- Owned dormant user win-back and engagement journeys across Push, SMS, and in-app channels, building trigger-based lifecycle flows that reactivated ~45% of inactive users and restored recurring revenue streams.
- Designed cohort-led retention and monetisation strategies across 2nd deposit and repeat gameplay journeys, driving ~10% MoM growth in monthly active depositors while reducing marketing spend 25% through precision targeting.
- Implemented incentive and pricing experiments (A/B tested deposit offers and gamified rewards), increasing average ticket size 30% and strengthening repeat participation behaviour.
- Partnered with Data Science to build behavioural risk scoring and automated CRM guardrails, preventing ~₹20 Cr in annual revenue leakage while protecting long-term depositor retention.
Senior Business Analyst
Merkle
01.2019 - 11.2020
- Managed high-value client portfolios across OTT, Quick Commerce, BFSI, and Fintech sectors, overseeing ₹8 Cr+ monthly digital media budgets and serving as the primary point of contact for performance strategy and growth roadmaps.
- Developed and executed data-driven media and creative strategies, delivering ~20% ARPU uplift for a leading hyperlocal delivery brand while maintaining CAC variance below 2%.
Education
MBA - Consulting
05.2025 - 03.2026
AI-Powered Voice of Customer Intelligence Engine
Built an automated NLP pipeline to analyse 100,000+ BigBasket customer reviews and transform unstructured feedback into structured retention insights. Using sentiment modelling, embedding-based semantic clustering, and topic detection, I identified weighted satisfaction drivers and friction points influencing repeat behaviour.
The workflow was orchestrated via n8n, enabling automated ingestion, classification, and structured insight dashboards—turning raw reviews into measurable retention levers.
Bachelor of Technology - Aerospace Engineering
06.2015 - 05.2019
- Elected to Gen Secretary for UPES E-Cell in 2018-2019
- Elected Captain of Dhruvva, UPES Rocketry team 2017-18
- Editorial Head of UPES Space Club, 2017-2019
Skills
Lifecycle CRM & Retention Strategy
CleverTap & Tableau
Push / Email / WhatsApp / SMS Campaigns
Storefront & In-App Campaigns
Churn Modelling
AI-Driven Workflow Automation (n8n, KNIME)
SQL / Advanced Excel
ASO
Certification
Lean Six Sigma Green Belt Certification
Projects
AI-Powered Voice of Customer Intelligence System
Objective
- Transform 100,000+ unstructured customer reviews into quantifiable retention insights
- Identify satisfaction drivers and behavioural friction points at scale
Techniques Used
- Text preprocessing (cleaning, normalisation, stopword removal)
- Sentiment polarity modelling (VADER, TextBlob)
- Embedding-based semantic representation (SentenceTransformers / OpenAI)
- K-Means clustering for latent topic detection
- Sentiment-weighted impact scoring for retention lever prioritisation
Tools & Stack
- Python (scraping & NLP processing)
- n8n (multi-step workflow orchestration & automation)
- OpenAI / SentenceTransformers (semantic embeddings)
- Scikit-learn (clustering)
- Google Sheets (structured dashboard output)
Outcome
- Structured 100K+ reviews into measurable experience clusters
- Identified weighted retention drivers
- Automated VoC intelligence pipeline for repeatable insight generation
Timeline
Alteryx Designer Core Micro-Credential
11-2025
Lean Six Sigma Green Belt Certification
10-2025
Google Analytics Certification - Google Skillshop
08-2025
Great Lakes Institute of Management - MBA, Consulting
05.2025 - 03.2026
Growth Manager - PharmEasy
03.2024 - 03.2025
Inbound marketing certification
12-2023
Senior Associate - Games24X7
11.2020 - 06.2023
Senior Business Analyst - Merkle
01.2019 - 11.2020
University of Petroleum And Energy Studies - Bachelor of Technology, Aerospace Engineering
06.2015 - 05.2019
Software
Tableu
KNIME
GA4
AppsFlyer
N8N
Zapier