Anirban Banerjee
Kolkata
Summary
Results-driven Mechanical Engineer with a Post Grad in Marketing and approximately seven years of experience in sales of Capital Equipment, Aftermarket, and Building Material Products. Proven expertise in driving revenue growth, managing key accounts, and working with channel partners. Seeking a challenging, growth-oriented role in a forward-thinking organization with ambitious future goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Territory Sales Manager
Thermax Limited
Kolkata
03.2023 - Current
- Working as a Territory Sales Manager for the Heating Services division.
- Responsible for aftermarket products of boilers, thermic fluid heaters, etc.
- Parallelly, I am responsible for revamping and retrofitting products such as automation, waste heat recovery units, combustion and draught control, cyclones, bag filters, etc.
- Managing Eastern India, generating revenue from the key accounts, and channel partners simultaneously.
- Increased territory sales by implementing strategic market penetration techniques.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Researched and analysed data and reports to identify trends and optimal sales strategies.
Service Sales Engineer
Edwards India Pvt. Ltd.
New Delhi
08.2022 - 12.2022
- Responsible for the aftermarket business for Atlas Copco Vacuum technique for entire North India.
- Supervised the business for all the respective channel partners in North India, and managed the key accounts directly.
- Provided product demonstrations to potential customers in order to showcase features and benefits.
- Provided price quotes and negotiated contracts to align with customer budgets and company profit margins.
- Participated in trade shows to promote company products and services.
Marketing Executive
Shyam Steel Industries Limited
Kolkata
11.2021 - 07.2022
- Spearheaded marketing of TMT Bar & Structural Steel for bigger projects of Central & State Governments where requirement is more than 1000 Tonnes in the West Bengal & Odisha, while keeping an eye at the proper supply chain of the materials.
- Made a detailed survey report for a new product which helped the management to invest in a new vertical.
- Responsible for conducting exhibitions at various locations in the East region, while taking care of the distributors of the respective locations.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Established and maintained effective communications channels with stakeholders to ensure transparency and alignment on marketing initiatives.
- Analysed campaign performance data to identify opportunities for optimization and improvement.
- Facilitated cross-functional team meetings to align marketing objectives with overall business goals.
- Implemented customer loyalty programs that increased repeat business.
- Managed relationships with external vendors and agencies to ensure timely delivery of marketing services.
Sales Engineer
UD Marketing Pvt. Ltd.
Kolkata
07.2018 - 10.2021
- Used to take care of the pre- and post-sale of lubricated and oil-free air compressors, air dryers, vacuum pumps, and related accessories for one of the biggest distribution houses of Ingersoll-Rand India.
- Chosen for special training at Ingersoll-Rand HO in 2019 from East India.
- Managed to put our footprint in Asia's largest leather complex while recapturing a part of the lost business in the jute and textiles sector.
- Planned various product configurations to meet diverse customer needs.
- Researched customer requirements and developed solutions to meet their needs.
- Prepared and delivered responses to RFPs (Requests for Proposal), ensuring technical accuracy and competitive positioning.
- Negotiated tender and contract terms to meet both client and company needs.
- Delivered samples and catalogues to prospective customers, and provided information on product features, pricing, and availability.
- Attended industry conferences and events to build relationships with key partners and stakeholders.
- Maintained a thorough understanding of the company's products, services, pricing policies, and promotional materials.
- Evaluated customer feedback in order to identify areas of improvement for products and services.
Education
MBA - Marketing Management
IIT Patna
Patna06-2026
B.Tech - Mechanical Engg. - 8.63
West Bengal University of Technology (WBUT)
Kolkata07-2021
Diploma - Mechanical Engg. - 8.7
West Bengal State Council of Technical Education
Kolkata07-2018
Skills
- Interpersonal skills
- CRM
- Storytelling
- ERP
- Data and market trend analysis
- Time management
- Negotiation
- Key Account Management
- Tender Analysis
- Channel Partner Management
- B2B Industrial Sales
- Product demonstrations
- Strategic planning
- Sales forecasting
- Territory expansion
- Solution selling
- Profit and loss analysis
- Team building
- Sales training
- Opportunities identification
- Goal setting
- Sales leadership
- Client acquisition
- Industry networking
- Pipeline development
- Brand promotion
Languages
Bengali
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Accomplishments
- Awarded with the Heat Techie Pro certification at Thermax Limited in 2024
- Designed a T-shirt that was chosen as the best one in the East region of Thermax Limited for Diversity, Equity, and Inclusion in 2023
Certification
- Completed a diploma in information technology (2013-2014)
- Completed a certification course in Automatic Computer-Aided Design (2016-17)
Affiliations
- Played as a batsman and captain in intra-school, inter-school, and college competitions
- Played badminton at the block and sub-divisional level
- Won quiz competitions at the block level
- A big time chess enthusiast
References
References available upon request.
Timeline
Territory Sales Manager
Thermax Limited
03.2023 - Current
Service Sales Engineer
Edwards India Pvt. Ltd.
08.2022 - 12.2022
Marketing Executive
Shyam Steel Industries Limited
11.2021 - 07.2022
Sales Engineer
UD Marketing Pvt. Ltd.
07.2018 - 10.2021
MBA - Marketing Management
IIT Patna
B.Tech - Mechanical Engg. - 8.63
West Bengal University of Technology (WBUT)
Diploma - Mechanical Engg. - 8.7
West Bengal State Council of Technical Education
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