Anirban Nandy

Commercial Printing and Personal Systems Division

Territory: West Bengal and Sikkim

• Developing and implementing strategic marketing and sales plans, and forecasts to achieve corporate objectives for products and services
• Understanding precise customer requirements and positioning products while suggesting better solutions
• Recommending pricing strategy to establish long-term customer relationships
• Ensuring effective control of marketing results, and taking corrective actions to guarantee that achievement of marketing objectives falls within designated targets
• Overseeing and evaluating competition and adjusting marketing strategy to meet changing market, and competitive conditions Team building and co-ordination.
• Devised SWOT analysis to create and execute business plan supporting achievement of established quotas.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Collected data and performed customer needs analysis.
• Boosted sales from 200$K and 450$K channels more than 100% from 2014 to 2019.

Commercial Printing and Personal Systems Division

Territory: West Bengal and Sikkim

• Directed market channel development activities and coordinated the sales distribution by establishing sales territories, quotas, and goals
• Created and implemented sales plans that drive measurable incremental profit margin, increase volume of sales
• Achieved budgeted revenues and personal/team sales goals, and maximized profitability
• Participated in the preparation of the annual departmental marketing, business and financial plans
• Created and developed special sales boosting events targeting potential clients Developed and implemented a comprehensive strategy to improve the metrics
• Held the responsibilities as a Team Leader in creating and implementing ADS (Alternate Distribution Systems) Channel management program
• Analyzed the marketing potential of new and existing clients, generated growth, and profitability, maintained client service and satisfaction with innovative sales strategies

Commercial Printing and Personal Systems Division

Territory: West Bengal and Sikkim

• Handle the entire Corporate and SMB segments of Kolkata for HP Commercial Desktop, Notebook, Workstation, Thin Client and Printers
• Developed marketing plan for the new product launch, including market and competitive analysis, partner relationships, outbound communications, market entry strategy, sales tool development, and field support programs
• Required thorough internet research skills for the product positioning according to client suitability.

Commercial Printing Division

Territory: Kolkata

• Managed/coordinated with the manufacturer for product development
• Organized and conducted sales/marketing meetings, and provided input for relevant sales material

• ARGOSY, IT Retail showroom
• Handling the Administration, Purchase, Sales and Promotions.

Head – Retail

Territory: East

• Handled the total Administration and Development for the entire outlets of CHIRAG across the West Bengal
• Strategy making, generating sales volume, account management
• Team management

Deputy General Manager - Purchase

Territory: West Bengal

• The company owns the CHIRAG range of branded computers. It also deals in Computer Hardware Accessories and Spares. Other interests comprise businesses like Advertising, Print & Electronic Media, Mild Steel, Agro Foods, etc.
• Handling Purchase and Procurement along with supervising the accounts
• Managed channel sales of component market

Retail Showroom & Distribution House of Consumer Durable Goods & Gift Items

• Handling total Accounts & Sales

Sales Executive Cum Manager

Territory: Kolkata

• Subham Luggage (India) was a Manufacturing cum Trading concern of Soft Luggage
• Handling the Production & Marketing

Sales Supervisor

Territory: South Bengal

• Nandy's was one of the distribution house of consumer durable & household appliances, The company dealt in brands like Hawkins, Pelican, LaoPala, JCPL, Borosil, Milton, Cello, DuckBack.
• Handling the sales for South Bengal area catered by approximately 100 dealers