Anirban Roy

A seasoned Senior Marketing Professional with over 12 years of experience in driving marketing strategies, brand development, and digital campaigns. Specialized in Digital Marketing, IT Solutions, Affiliate Marketing, Content & Influencer Marketing, and team leadership. Possesses strong analytical skills with a proven track record of increasing revenue and customer engagement.

• Developed and implemented marketing strategies, focusing on team building and end-to-end business consultation.
• Led a digital marketing team of 50+ professionals.
• Executed brand repositioning and sales strategies, leading to new client acquisition and improved sales performance.
• Conducted analytical research to identify target audiences, validate leads, and improve marketing effectiveness.
• Trained and developed team members, and attended seminars, workshops, and webinars across various industry verticals.
• Managed CRM and client relationships effectively.