ANIRUDDHA SENGUPTA
Bangalore
Summary
Data-driven SAP professional with 2.5 years of experience in solution advisory and financial advisory, facilitating enterprise cloud transformations. Delivered global business cases and conducted large-scale account analytics, supporting end-to-end HCM and S/4HANA cloud proposals. Expertise in value realization, scalability, and AI-enabled workforce strategy.
Overview
6
6
years of professional experience
2
2
Certifications
Work History
HCM SuccessFactors Solution Advisor (STAR)
SAP
Bangalore
09.2025 - Current
- Facilitated internal (L1) Product Demonstrations for SAP SuccessFactors LMS, articulating technical specifications, HCM (Human Capital Management) modular capabilities, and system architecture to cross-functional teams to ensure internal product alignment.
- Led client meetings to gather and clarify business needs and requirements, ensuring alignment with effective solutions.
- Conducted product demonstrations to clearly illustrate features and benefits to potential clients.
- Collaborated with WAPCOS (Government of India Enterprise) on technical bid analysis, interpreting complex RFP (Request for Proposal) requirements to map business needs to SAP SuccessFactors Employee Central functionalities.
- Contributed to development of SAP SuccessFactors HCM transformation proposal for Blue Star Ltd., addressing Core HR, Payroll, Talent Management, AI, and Workforce Planning.
- Created customized SuccessFactors Flipbook on 10+ modules for Blue Star Ltd. to visualize HCM suite and enhance solution recall.
- Comprehensive market analysis by mapping 250+ SuccessFactors customers using SAP CRM, to their respective industries and subindustries, enabling account targeting and whitespace identification.
Digital Value Advisory (STAR)
SAP
Bangalore
03.2025 - 09.2025
- Developed 100+ business cases for global prospects across agriculture, retail, consumer products, industrial manufacturing, automotive, and other sectors; aligned digital roadmaps with RISE and GROW with SAP methodologies to enhance strategic decision-making.
- Evaluated prospect readiness for RISE vs. GROW by applying SAP's Cloud Choice models; developed comprehensive assessments that aligned SAP S/4HANA Cloud capabilities with specific industry pain points, fostering increased engagement during demand generation.
- Leveraged the Value Lifecycle Manager Framework to map strategic priorities for Ekarat Engineering Public Company Limited, Malaysia; presented a comprehensive Value Tree to stakeholders outlining one-time and recurring benefits of SAP S/4HANA Public Cloud.
- Created multi-year financial models (5-year cash flow) for public cloud transitions, quantifying economic impact of digital transformation through ROI, NPV, and payback period calculations, including subscription and licensing costs, and implementation expenses.
- Performed (MTN) Benchmarking for Minda Corporation Limited, delivering a competitive KPI and peer analysis to senior leadership to pinpoint high-impact digital transformation opportunities.
- Analyzed market trends to inform valuation reports and recommendations.
- Collaborated with cross-functional teams to ensure accurate assessments.
Digital Data Insights Analyst (STAR)
SAP
Bangalore
08.2024 - 02.2025
- Executed large-scale account profiling for Malaysia MU, managing and analyzing a database of 10,000+ accounts to enhance regional business strategies.
- Utilized proprietary SAP tools and service request frameworks to maintain high data integrity and identify white-space opportunities within the APJ region.
- Translated databases into business process insights using Power Bi, MS Excel.
- Orchestrated Social Insights Newsletter using web scraping and market signals to pinpoint key events (e.g., leadership changes, expansions, funding) and intent-based buying behaviors.
- Accelerated Demand Generation lifecycle by triggering targeted outreach sequences, providing qualified insights to Sales Development team for pipeline growth.
- Analyzed data trends to support business decision-making processes.
- Operationalized the Enterprise Data Experience(eDX) tool to create precise prospect tags, enabling seamless integration into Outreach.io sequences.
- Developed reports using SAP analytics tools for performance evaluation.
- Maintained accurate records of all data collected during analysis processes.
Digital Marketing Intern
SWIO Corporate and ITES Private Limited
Hyderabad
04.2023 - 06.2023
- Developed digital marketing content for social media platforms and blogs.
- Developed content for websites, blogs, and social media platforms to increase brand awareness.
- Conducted keyword research and analysis to optimize search engine optimization efforts.
- Conducted competitor analysis, SWOT analysis, and market research to support strategic recommendations for various clients.
- Performed market research to identify trends and target audiences, informing client marketing strategies.
- Supported tailored marketing activities for clients, aligning efforts with their specific needs and goals.
- Provided a range of marketing services, including digital marketing, branding, logo design, website development, and business development to clients.
- Collaborated with team members to create engaging multimedia content.
- Participated in brainstorming sessions to generate innovative marketing ideas.
Civil Engineering Apprentice
RITES Limited
Kolkata
01.2020 - 01.2021
- Conducted study on bridge design, executed quantity calculations and prepared bill of quantities for RCC and integral bridge structures under PWD, West Bengal.
- Assisted in checking complex engineering calculations and studied multiple drawings for hydraulic and scour level calculations in irrigation projects, West Bengal.
- Engineering Consultancy corporation specializing in the field of transport infrastructure.
- Performed site visits to collect data for projects, contributing to accurate project assessments.
Education
MBA - Marketing
Symbiosis Institute of Business Management
Hyderabad01-2024
B.Tech - CE
Future Institute of Technology
Kolkata01-2019
Skills
- SAP SuccessFactors
- SAP One Customer 360
- Power BI
- Microsoft Excel
- SPSS
- Data Modeling
- Factor Analysis
- Cluster Analysis
- Hypothesis testing
- Predictive Analytics
- Correlation
- Outreach
- ZoomInfo
- Lean Six Sigma
Certification
SAP Certifications - Exploring SAP S/4HANA Sales, Positioning RISE with SAP, Positioning GROW with SAP, Positioning SAP SuccessFactors HCM Solutions, Positioning SAP Business Suite.
Accomplishments
Peer-to-Peer Certificate of Appreciation.
Timeline
HCM SuccessFactors Solution Advisor (STAR)
SAP
09.2025 - Current
Digital Value Advisory (STAR)
SAP
03.2025 - 09.2025
Digital Data Insights Analyst (STAR)
SAP
08.2024 - 02.2025
Digital Marketing Intern
SWIO Corporate and ITES Private Limited
04.2023 - 06.2023
Civil Engineering Apprentice
RITES Limited
01.2020 - 01.2021
MBA - Marketing
Symbiosis Institute of Business Management
B.Tech - CE
Future Institute of Technology