Anirudh Kaushik

• Owned 15+ concurrent projects worth ₹12.5 Cr annually, with project values of ₹30L–₹1 Cr, covering full sales-to-handover cycle

• Drove regional growth across North & East India through architect/specifier networks, key accounts, and 2 channel partners supported by presentations and product trainings

• Led BOQs, design coordination, negotiations, and execution alignment with internal teams to ensure timely closures and delivery.

• Managed strategic clients including Relaxo Group and Kapoor Watch Company, leveraging CRM (Dynamics), SAP, and Power BI for pipeline and performance tracking

• Traveled ~15 weeks/year to support business development, partner sales, and project execution

• Expanded premium architectural lighting specifications across luxury residential, commercial, hospitality, and infrastructure sectors, driving ₹8 Cr+ annual project pipeline

• Led technical adoption of European luminaires across 25+ high-value projects, converting design concepts into secured executions

• Managed immersive lighting demonstrations at Flagship iGuzzini Lighting Experience Center that directly influenced specifier decisions and increased premium project wins

• Partnered closely with architects and designers on 8+ museum, art gallery, and heritage renovation projects, successfully executing 5 landmark projects generating ₹10 Cr+ revenue

• Built strong relationships with architects, consultants, contractors, and PMCs, growing key B2B and HNI accounts while maintaining premium brand positioning

• Actively managed the inbound lead pipeline, preparing commercial proposals and delivering client presentations to drive opportunity conversion

• Converted qualified leads into revenue with an 31% win rate across high-value project opportunities

• Led monthly and quarterly revenue planning and performance reviews to track targets, identify gaps, and implement corrective growth strategies

• Onboarded and developed key enterprise accounts including BMW and IOCL, expanding the premium B2B client portfolio