Anirudh R Morab
Bengaluru
Summary
Engagement Manager in Marketing Analytics with experience leading end-to-end digital analytics programs for enterprise BFSI clients. I specialize in translating complex business goals into scalable measurement frameworks, KPI models, and performance reporting solutions. As a client-facing analytics lead, I align stakeholders, analytics teams, and data engineering to drive measurable business outcomes. My expertise spans SEO, SEM, holistic search analytics, and dashboard standardization across large marketing ecosystems. I’m known for combining solution design, strategic insight storytelling, and engagement leadership to turn data into decisive action.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Engagement Manager - Marketing Analytics
iQuanti India Pvt. Ltd.
Bengaluru
10.2020 - Current
- Lead end-to-end digital analytics engagements for top BFSI clients in the US, owning projects from kickoff through solution delivery
- Serve as the primary client-facing analytics lead, collaborating with account teams, portfolio leadership, analysts, and data management to ensure alignment and delivery excellence
- Design and standardize SEO, SEM, and holistic search performance dashboards, establishing KPI frameworks and scalable reporting structures
- Lead analytics delivery within embedded and staff-augmentation models, managing ongoing B2B marketing analytics initiatives, and stakeholder engagement.
- Contribute to digital solutioning and pre-sales efforts through development of analytics case studies and solution narratives for client pitches
- Mentor and upskill analysts through internal training on Adobe Analytics and GA4, strengthening analytics capability across teams.
- Drive dashboard wireframing, reporting standardization, and best-practice adoption; Adobe Analytics Business Practitioner Expert certified
Associate Engagement Manager
iQuanti India Pvt. Ltd.
Bengaluru
04.2023 - 04.2025
- Drove analytics delivery across digital programs, partnering with EMs on stakeholder management, planning, and workstream governance
- Shifted from execution to solution ownership, guiding analysts and aligning outputs to business KPIs
- Coordinated cross-functional teams across analytics and data management for seamless delivery
Lead Analyst
iQuanti India Pvt. Ltd.
Bengaluru
04.2022 - 04.2023
- Led SEO and paid media analytics workstreams, delivering performance reporting and insight deep-dives
- Standardized dashboards and reporting SOPs to improve scalability and consistency
- Translated analysis into optimization recommendations for senior stakeholders
Senior Analyst
iQuanti India Pvt. Ltd.
Bengaluru
10.2020 - 04.2022
- Built end-to-end marketing dashboards, defining KPIs, backend logic, and reporting workflows
- Developed advanced Adobe Analytics workspaces, segments, and performance analyses
- Supported large-scale reporting and data extraction for executive-ready insights
Education
B.E: Information Science & Engineering -
Visveswaraya Technological University
01.2014
Skills
- Marketing Performance Analytics
- Measurement Framework Design
- SEO & SEM Analytics
- Dashboard Wireframing & Reporting Standardization
- Analytics Solution Design
- Client Engagement & Stakeholder Management
- Insight Storytelling for Business Decisions
- Cross-Functional Delivery Leadership
- Adobe Analytics & Google Analytics 4
- BFSI Digital Marketing Analytics
Previous Experience
Senior Data Analyst – Spoyl | 2019–2020
- Performed customer segmentation and behavioural analysis to improve campaign targeting
- Built attribution funnels to evaluate channel performance
Data Testing and Support Analyst – Euromonitor International | 2017–2019
- Managed market research data validation and platform updates
- Partnered with tech teams to support platform enhancements
Automation Specialist – Amazon Development Center | 2014–2017
- Conducted pricing and competitive intelligence analysis
- Built SQL-based monitoring and performance alerts
Languages
- Hindi
- English
- Kannada
Certification
• Adobe Analytics Business Practitioner - Expert
• Artificial Intelligence Foundations: Machine Learning, (Linkedin Learning)
• Introduction to Prompt Engineering for Generative AI (Linkedin Learning)
• Project Management Foundations (Linkedin Learning)
• Artificial Intelligence Foundations: Machine Learning, (Linkedin Learning)
• Introduction to Prompt Engineering for Generative AI (Linkedin Learning)
• Project Management Foundations (Linkedin Learning)
Timeline
Associate Engagement Manager
iQuanti India Pvt. Ltd.
04.2023 - 04.2025
Lead Analyst
iQuanti India Pvt. Ltd.
04.2022 - 04.2023
Engagement Manager - Marketing Analytics
iQuanti India Pvt. Ltd.
10.2020 - Current
Senior Analyst
iQuanti India Pvt. Ltd.
10.2020 - 04.2022
B.E: Information Science & Engineering -
Visveswaraya Technological University