SAMUEL RUFUS ANNU

• Successfully created and developed a marketing automation team of 5 professionals, implementing streamlined processes to enhance efficiency and performance within the group.
• Successfully reduced SLA/TAT by 30% for business processes managed by my team.
• Led to a 5% increase in the conversion rate of Leads to MQLs after my team took over the business portfolio.
• Managed the deployment, testing, and launch of list uploads, email campaigns, events, and lead nurturing initiatives on the Marketo Engage platform.
• Managed tools such as Marketo, Salesforce CRM, Monday.com, Optimizely (Welcome), Uberflip, and On24.
• Created custom reporting dashboards on Monday.com to help the internal team track and monitor processes effectively.
• Enhanced team members' skills through targeted coaching, resulting in improved individual performance.
• Led cross-functional teams to execute projects on time, within budget, and with high-quality outcomes.
• Evaluated team member performance against established objectives during regular reviews, offering praise for achievements or identifying areas requiring further development.
• Oversaw quality control measures, maintaining high standards for all project outputs.
• Streamlined workflows for increased efficiency, reducing turnaround times for critical tasks.
• Promoted culture of continuous improvement by encouraging feedback from all organizational levels and implementing actionable changes.

• SPOC for handling marketing automation Activities for APJ region .

Activities Include :

• Ensure the quality of Inbound leads , Analyse campaign journeys and assist field marketing team on effectiveness of the programs.
• Work in collaboration with digital and Field marketing teams to understand the campaign and marketing channel efficiency for Email campaigns and Tactic marketing campaigns.
• Create/Build/Test and Execute Marketing campaigns for APJ region.
• Troubleshoot sync issues within MKTO and Salesforce.
• Perform A/B tests on Emails and Landing pages
• Target Audience selection for betterment of engagement metrics
• Team management experience
• Support business objectives in assisting the sales teams with pipeline generation and MQL's.
• Assist with reports within MARKETO and Salesforce

Specialties Include : Client Management , Database Marketing, Segmentation , Project Management, Negotiation.

Project Management tools used : Workfront

CRM : Salesforce

Marketing Automation Tool : Adobe Marketo

• Play a consultant role in mapping campaign journeys to inbound marketing systems and enhance the effectiveness of marketing campaigns.
• Provide insights on loopholes within the campaign journeys and provide an opportunity for the Stakeholders to reduce unwanted marketing spend.
• Review project requests from Internal stake holders to determine how to implement using various functionalities across campaign systems.
• CMO Award winner for best client experience project across whole IBM, where our project was showcased on how we saved 30,000 $USD in a span of one month the campaign went live for Paid tactic campaigns.(Country Malaysia)
• Educate stakeholders on best practices in email marketing/suggest campaign planning methodoligies and strategy to implement in projects handled in day to day operations as per the industry standards.
• Provide solutions for problems by identifying, evaluating and implementing alternatives in a professional manner.
• Adhere to Timelines and deploy campaigns with 100% accuracy.
• Be a consultant to the campaign manager and assist them in providing valuable insights related to CAMPAIGN Metrics/reports.
• Assist campaign managers in meeting the deadlines and campaign success in terms of generating REGISTRATIONS for EVENTS.
• Be innovative in providing new ideas to the teams and apply latest marketing practices and TEST new things.
• Analyse and suggest best practices in lead lifecycle journeys and also campaign journeys , Supporting with data to better enhance the quality of inbound leads.

• Successfully managed a team of 4 resources.
• Understand the buyer journeys and design launch and implement campaigns in accordance with the strategy team.
• Build, test and launch simple to highly advanced email campaigns and interactive programs using the Marketo® platform on-time, without any errors.
• QA of Programs, Smart Campaigns, Email copies, Landing Pages, Forms and Functionality testing
• Proofreading and amending email copy (HTML), where required.
• Creation of forms and Landing pages for Webinars in Marketo using forms 2.0.
• Salesforce sync for lead creation from Marketo to SFDC for all programs.

• Act as a catalyst to strategy teams in assisting with Campaign planning , execution and Go to market strategy wrt Email/campaigns.
• Understand the importance of campaign lifecycle models and lead lifecycle models
• Team management experience.
• Email deployment (Campaign Management) experience.
• Creation of workflows in marketo.
• Set up of Drip/Triggered campaigns in Marketo for Nurturing.
• Webinar set up mechanism creation in Marketo and sync with Webex and Go To Webinar tools.
• Review project requests from Internal stake holders to determine how to implement using various functionalities in Marketo platform.
• Educate stakeholders on best practices in email marketing to implement in projects handled in day to day operations as per the industry standards.
• Provide solutions for problems by identifying, evaluating and implementing alternatives in a professional manner.
• Assist in reporting metrics for the campaigns deployed.

• (5 Months) Constant contact/Mail chimp
• Blogging, SEO, Off-page optimization
• Customize and develop email campaigns for the SRAOSS - Markets team.

• Team management experience
• SPOC for all client marketing activities.- includes project management related tasks as well as Operations.
• B2C Email campaign execution.
  Handled clients like Sunset publishing / Adknowledge / Meteor Games/24 HR FITNESS
• Execute Simple to highly advanced email marketing programs - includes triggered e-mail set ups and dynamic content based e-mails.
  
• Work with Deliverability teams on client IP Whitelisting , CAN SPAM and email compliance related requests.
  
• Also possess knowledge on Feedback loop set ups , DMARC and Domain set ups related to client on boarding.