Anish Fernandes
Summary
Focused and results-driven Manager with over 6 years of experience in retail operations, team leadership, and customer service excellence. Proven ability to streamline operations, manage budgets, train and coach high-performing teams, and deliver exceptional customer experiences. Recognized for innovative employee engagement strategies, strong conflict resolution skills, and effective use of data-driven tools to drive sales, reduce shrinkage, and improve team efficiency. Adept at managing both in-store and digital retail channels with a commitment to maintaining high standards of quality and performance.
Overview
7
7
years of professional experience
Work History
Assistant Manager - Retail Sales & Operations
JOSMO and SO LLP
04.2024 - 04.2025
- Led and supported a high-performing sales team through structured coaching and rota planning.
- Trained staff in customer service excellence, significantly enhancing the in-store experience.
- Achieved sales targets through strategic planning, CRM-based engagement, and lead generation.
- Managed daily store operations including inventory, vendor coordination, and e-commerce support.
- Collaborated with marketing and design teams to improve brand presentation and streamline operations.
- Conducted regular performance reporting on sales, customer feedback, and inventory trends.
Department Manager
Decathlon Sports India
Calangute
03.2019 - 03.2024
- Coached department leaders on leadership, team development, and operational management.
- Recruited department managers for multiple store locations.
- Assessed leader performance through development meetings, monthly evaluations, and appraisals.
- Managed departmental budgets and financial performance.
- Trained future leaders in recruitment, people management, and operational efficiency.
Store Commercial Leader
Decathlon Sports India
Calangute
01.2023 - 01.2024
- Designed and led marketing campaigns aligned with business goals and ROI expectations.
- Coordinated with online/offline marketing teams to boost store awareness and profitability.
- Used AWS Quicksight for data analysis to increase ABQ (Average Basket Quantity), ABV (Average Basket Value), and store margins.
- Animated country-wide campaigns and contributed to store beautification and visual merchandising.
Department Leader - Two Departments
Decathlon Sports India
Calangute
01.2022 - 01.2023
- Managed two key departments accounting for 38% of store turnover.
- Coached 9 teammates on piloting, merchandising, time management, inventory, and sport-specific strategies.
- Led inventory and replenishment efforts, reducing shrinkage from 0.6% to 0.4% in 4 months.
- Won 'Best Store in India' for shrinkage reduction from 0.7% to 0.3%.
- Reduced SLT (Store Lead Time) from 43 to 36 days by optimizing logistics and planning.
Department & Efficiency Leader
Decathlon Sports India
Calangute
01.2021 - 01.2022
- Managed store staffing by analyzing customer flow and optimizing team scheduling.
- Supported HR functions including scheduling, employee support, and team engagement.
- Prepared reports on customer traffic, sales performance, and growth trends.
- Conducted competitive analysis to support marketing and promotional planning.
Omni Sport Leader / Daily Manager
Decathlon Sports India
Calangute
01.2019 - 01.2021
- Oversaw daily store operations, including opening/closing duties and cash handling.
- Boosted customer satisfaction through staff training and service optimization.
- Forecasted sales and managed stock ordering to meet demand.
- Improved store ranking by addressing performance gaps and implementing training.
- Resolved customer issues and managed store inventory with high accuracy.
- Supported product innovation and sales promotions to exceed revenue goals.
Business Development Executive
Axis Bank
01.2018 - 01.2019
- Prospected and onboarded new customers for retail banking services.
- Supported sales campaigns to promote banking products.
- Maintained strong customer relationships to drive retention and satisfaction.
Education
Bachelor of Commerce - Banking
St. Xavier's College
Goa04-2018
Skills
- Sales training
- Inventory management
- Performance analysis
- Customer engagement
- Visual merchandising
- Budget management
- Team development
Languages
English
First Language
Hindi
Upper Intermediate (B2)
B2
konkani
Intermediate (B1)
B1
Accomplishments
- 2019 - Best omni sport leader.
- 2021- Efficiency leader.
- 2022- Inventory specialist.
- 2023- Best coach.
- 2024- Best Performing team Leader.
Timeline
Assistant Manager - Retail Sales & Operations
JOSMO and SO LLP
04.2024 - 04.2025
Store Commercial Leader
Decathlon Sports India
01.2023 - 01.2024
Department Leader - Two Departments
Decathlon Sports India
01.2022 - 01.2023
Department & Efficiency Leader
Decathlon Sports India
01.2021 - 01.2022
Department Manager
Decathlon Sports India
03.2019 - 03.2024
Omni Sport Leader / Daily Manager
Decathlon Sports India
01.2019 - 01.2021
Business Development Executive
Axis Bank
01.2018 - 01.2019
Bachelor of Commerce - Banking
St. Xavier's College
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