F. UMAR FAROOCK
COIMBATORE
Summary
High-performing Zonal Sales Manager with 16 years of experience driving 80 million revenue growth and operational excellence. Expert in synchronizing front-end sales strategy with back-end supply chain and warehouse management. Proven ability to lead large-scale teams, optimize inventory turnover, and expand market share in competitive retail environments.
Overview
15
15
years of professional experience
4
4
Languages
Work History
Zonal Sales Manager – Retail & Operations
Born Babies India Pvt Ltd.
08.2021 - Current
- Revenue Growth: Directing retail sales strategies across 18 shops, achieving a consistent 7% year-over-year growth in net profit.
- Team Leadership: Recruited, trained, and mentored a team of 55 Executives, leading them to achieve the monthly targets.
- Warehouse Optimization: Redesigned warehouse layouts and replenishment protocols, improving distribution speed.
- Inventory Integrity: Implementing rigorous audit systems and automated tracking that reduced annual shrinkage/wastage by 3%.
- Sales Management: Managing a cross-functional workforce of 55+, including sales managers, Warehouse staffs and logistics staffs.
- Strategic Planning: Aligning seasonal buying plans with warehouse capacity to ensure 100% inventory readiness for peak shopping periods.
- Managed store wise P&L and oversaw daily operations for 18 stores, and high-volume retail stores.
- Supervised the central warehouse operations, ensuring streamlined inbound/outbound logistics.
- Standardized the 'Sales Excellence' training module, increasing the average transaction value (ATV) by 4% .
Store Manager
Born Babies India Pvt Ltd.
05.2016 - 07.2021
- Customer Experience Excellence: Implemented a 'Customer-First' service protocol that improved ATV and increased repeat walk-ins by 4%.
- Visual Merchandising: Directed seasonal floor sets and window displays based on sales data trends, resulting in a 7% increase in 'impulse buy' categories.
- Local Marketing: Executed localized BTL (Below-The-Line) marketing activities and community partnerships that drove high weekend footfall.
- Shrinkage Control: Tightened POS (Point of Sale) security and stock-room access protocols, maintaining the lowest shrinkage rate in the region.
- Conducting regular product knowledge workshops to ensure the sales team stays updated on new arrivals and features.
Warehouse Incharge
Born Babies India Pvt Ltd.
07.2013 - 04.2016
- SKU Management: Managed over 300 unique SKUs, ensuring 100% data accuracy between physical stock and the ERP system.
- Vendor Relations: Negotiated with local transport vendors to secure better freight rates, contributing to a 15% reduction in logistics costs.
- Quality Control: Established a rigorous 'Inward Quality Check' (IQC) process to identify defective merchandise at the entry point, reducing store-level returns.
- Ensuring 100% order accuracy by performing rigorous pre-dispatch quality checks, and generating detailed quantity verification reports.
- Monitoring warehouse throughput to ensure all incoming stock is processed and dispatched within a 96-hour window.
Retail Executive
Born Babies India Pvt Ltd.
01.2011 - 06.2013
- Maintaining peak store standards by overseeing daily housekeeping and ensuring a premium shopping environment.
- Directing store maintenance and participating in fundamental sales operations to ensure seamless daily performance.
- Streamlining revenue collection cycles by coordinating cash pickups from multiple outlets and ensuring prompt bank deposits.
Quality Control Officer
Akr Textile
04.2012 - 03.2013
- Conducting thorough inline and midline quality assessments to ensure stitch precision and measurement accuracy.
- Performing mid-process quality audits to minimize rework and ensure timely delivery of high-quality apparel.
Education
Bachelor of Business Administration - Business Administration
Vinayaka Mission's University
Salem, India 04.2001 -
Diploma - Automotive Engineering
Hindustan Institute of Engineering Technology
Chennai, India 04.2001 -
Skills
Advanced Excel proficiency
Pricing analysis
Sales presentations
Market competitor analysis
Sales data analysis
Sales training
Workforce education
Market growth strategies
Teamwork
Team leadership
Effective multitasking
Accomplishments
- Market Expansion: Successfully launched [6] new retail outlets from site selection to grand opening within [60 days].
- Process Innovation: Digitized the inventory reporting system, providing real-time stock visibility and reducing manual reporting errors.
- Cost Leadership: Optimized logistics routes and warehouse labour shifts to save 0.7 million in annual operational overhead.
Timeline
Zonal Sales Manager – Retail & Operations
Born Babies India Pvt Ltd.
08.2021 - Current
Store Manager
Born Babies India Pvt Ltd.
05.2016 - 07.2021
Warehouse Incharge
Born Babies India Pvt Ltd.
07.2013 - 04.2016
Quality Control Officer
Akr Textile
04.2012 - 03.2013
Retail Executive
Born Babies India Pvt Ltd.
01.2011 - 06.2013
Bachelor of Business Administration - Business Administration
Vinayaka Mission's University
04.2001 -
Diploma - Automotive Engineering
Hindustan Institute of Engineering Technology
04.2001 -
CORE COMPETENCIES
- Strategic Leadership: P&L Management, Multi-Store Operations, Sales Forecasting, & Market Expansion.
- Logistics & Warehouse: Inventory Control, Supply Chain Optimization & Staff Management.
- Team Excellence: Recruitment, KPI Development, Performance Mentoring, & Change Management.
- Retail Tech: CRM Data Analytics & Logistics.