Anish Kulkarni

Assisted core influencer marketing team with campaign strategies and execution across various platforms.

• Supported influencer marketing efforts on brand websites and marketplaces such as Nykaa, Amazon, Flipkart, Myntra, and Blinkit.
• Facilitated conversion-focused campaigns to enhance daily run rate for key SKUs and categories.
• Aided in strategising and executing campaigns for new product launches.
• Helped maintain campaign performance with a consistent ROAS of 5–5.6 and CPV of 0.18.
• Contributed to approximately 2.6x incremental uplift in category-level daily run rate across lips, face, and eyes through ongoing campaign support.
• Managed aspects of the campaign lifecycle including influencer onboarding, content planning, execution, and approvals.
• Utilised performance insights and platform analytics to optimise ROI and scale campaigns effectively.

• Assisted in strategy planning and execution for influencer and affiliate marketing channels aimed at achieving rs 1 crore monthly revenue.
• Facilitated campaign execution and ensured alignment with creators and management of B2B affiliate partnerships with agencies.
• Tracked performance metrics using affise and shopify to improve scalability and ROI.

• Assisted in collaborating with over 1000 influencers on platforms such as YouTube, TikTok, Twitter and Instagram to enhance brand visibility and drive conversions.
• Supported achievement of 100,000+ web traffic sessions, 10,000+ unique leads and 500+ confirmed bookings.
• Facilitated revenue generation of $150,000 through influencer partnerships.
• Aided in managing a $25,000 marketing budget with a focus on optimising expenditure to enhance ROI.
• Contributed to partnerships with creators across lifestyle, vlogging, fitness and educational niches to broaden audience reach.