ANISH RAJ
New Delhi
Summary
Results-driven Digital Account Strategist with a proven track record at Accenture, excelling in Paid Search and digital marketing. Expert in campaign optimization and performance metrics analysis, enhancing client satisfaction through strategic communication and leadership. Adept at leveraging data insights to drive revenue growth and foster team collaboration.
Overview
1
1
Certification
12
12
years of professional experience
Work History
Digital Account Strategist (Senior Analyst)
Accenture
11.2022 - Current
- Spearhead end-to-end management, optimization, and daily operations of Paid Search & digital advertising campaigns for international SMB clients, driving high-impact revenue growth.
- Analyze complex performance metrics (ROAS, CPA, CTR, Conversion Rate) and data segmentation to refine bidding strategies and audience targeting.
- Monitored dashboards and reporting tools to generate weekly performance insights and actionable recommendations, driving informed decision-making.
- Partnered with US-based clients through structured communications to understand requirements, discuss campaign strategies, and identify scaling opportunities, enhancing client satisfaction.
- Supported team leadership by tracking hygiene and quality metrics, establishing best practices, and mentoring incoming specialists, fostering a culture of continuous improvement.
Senior Business Development Manager
Unacademy
04.2021 - 05.2022
- Utilized data-backed prospect scoring to enhance conversion rates and achieve sales targets.
- Managed lead generation, qualification funnels, and sales lifecycles for competitive examination segments (State PSCs, UPSC), resulting in increased market penetration.
- Built business pipeline for online learning subscriptions and institutional accounts.
Master Customer Care Professional
American Express
03.2019 - 04.2021
- Resolved complex disputes and conducted fraud investigations while ensuring adherence to rigorous security protocols for US-based clientele.
- Analyzed client portfolios and usage patterns to identify opportunities for cross-selling and up-selling financial products.
- Assisted American Express cardmembers with account inquiries and billing questions.
- Resolved service issues using American Express policies and customer care procedures.
- Processed payment requests, account updates, and profile changes.
Senior Sales Associate
Personiv
06.2014 - 03.2019
- Managed Personiv client sales pipelines and qualified inbound leads.
- Built prospect lists using CRM and account research tools.
- Scheduled discovery calls with prospects and internal sales teams.
- Executed financial risk assessments and credit checks to support informed decision-making in post-sales account management.
- Managed account operations and mobility product fulfillment for TELUS, ensuring seamless service delivery and customer satisfaction.
Education
MBA/PGDM - Marketing
ICFAI University
Tripura01-2022
B.Sc. - Nautical Science
Amet University
Chennai01-2014
Skills
- Digital marketing strategy
- Attribution modeling
- Paid search management
- Campaign optimization
- A/B testing
- Stakeholder management
- Performance analytics
- Campaign Strategy
Personal Information
Title: Senior Associate – Paid Search & Social / Performance Marketing Specialist
Certification
- Google Ads Manager / Specialist
- Advanced Google Ads (2020)
- OMCA Certification For Digital Marketing
- Digital Marketing Tools: Create A Marketing Campaign From Start To Finish
KEY PROJECTS
Whales and Tails (Digital Marketing Initiative) Duration: 3 Months, Objective: Designed targeted multi-channel digital strategies for high-potential SMB clients expanding ad spend beyond standard Google Ads ecosystems., Execution: Conducted competitor and market analyses, audited marketing bottlenecks, and aligned paid strategies with core business growth goals., Outcome: Successfully improved client conversion rates and optimized campaign ROI through customized performance solutions.
Timeline
Digital Account Strategist (Senior Analyst)
Accenture
11.2022 - Current
Senior Business Development Manager
Unacademy
04.2021 - 05.2022
Master Customer Care Professional
American Express
03.2019 - 04.2021
Senior Sales Associate
Personiv
06.2014 - 03.2019
MBA/PGDM - Marketing
ICFAI University
B.Sc. - Nautical Science
Amet University