ANITA KARALE
Pune
Summary
Results-driven Sales and Marketing professional with proven expertise in lead generation, business development, key account management, and client relationship management. Skilled in pricing analysis, market research, and data-driven decision-making to identify opportunities and optimize sales performance. Experienced in sales pipeline management, proposal development, and revenue growth strategies. Adept at collaborating with cross-functional teams to execute high-impact go-to-market initiatives, strengthen customer retention, and achieve business objectives. Proficient in SAP, CRM systems, and sales analytics tools to enhance operational efficiency and decision-making.
Overview
11
11
years of professional experience
Work History
Pricing Analyst
Dana India Technical Centre
Pune
07.2024 - Current
- Analyzed pricing data and market trends to ensure competitive positioning and improve pricing accuracy.
- Collaborated with cross-functional teams (Sales, Finance, Product) to design and implement effective pricing strategies.
- Conducted market research and competitive analysis to identify pricing opportunities and understand customer buying patterns.
- Led and managed a team of 6 across product and content functions, ensuring timely execution of pricing operations.
- Resolved Electronic Data Interchange (EDI) pricing block issues using SAP, Synchron, and Salesforce, improving order processing efficiency.
- Created and managed GetPaid cases based on customer purchase orders to identify and resolve pricing discrepancies.
- Handled SAP (V.02 T-code) cases to validate material pricing eligibility and ensure compliance with pricing policies.
Assistant Manager – Sales
Dana India Technical Centre
Pune
03.2023 - 10.2023
- Coordinated with global stakeholders across Italy (daily) and Germany & China (weekly), ensuring seamless communication and alignment on business objectives.
- Prepared techno-commercial quotations and conducted technical product selections based on client requirements and specifications.
- Developed and maintained commercial trackers to monitor customer accounts, sales performance, and business opportunities.
- Supported sales teams in achieving monthly and annual targets through proposal writing, contract development, and client relationship management.
- Evaluated customer inquiries, performed technical and commercial assessments, and delivered tailored proposals; actively participated in pricing negotiations.
- Managed sales budgets for assigned clients and regions, ensuring optimal allocation and cost control.
- Reviewed project plans to ensure alignment with business strategy, timelines, and customer expectations.
- Collaborated with cross-functional teams (Engineering, Supply Chain, Finance, Procurement) to resolve project challenges and ensure timely delivery.
- Maintained accurate records of project activities, ensuring compliance with internal policies and regulatory requirements.
- Utilized SAP to generate detailed sales and performance reports, including inquiry registers, PO tracking, invoice tracking, and year-on-year forecasts.
- Managed end-to-end order processing in SAP, including purchase order handling, booking, proforma invoice generation, and payment follow-ups.
- Participated in exhibitions, conferences, and trade shows to generate leads, strengthen client relationships, and track post-event business opportunities.
Technical Sales Marketing COORDINATOR
Reggiana Riduttori India Pvt. Ltd.
Pune
04.2021 - 02.2023
- Acted as the primary liaison for clients, distributors, and dealers, managing sales coordination and international communication with Italy HQ.
- Handled inquiry management, product selection, quotation, and proposal preparation for clients, area managers, and distributors.
- Managed CRM and SAP (SD module) to maintain inquiry register, PO register, invoice register, and sales data.
- Performed order processing and purchase order (PO) management, ensuring timely execution and delivery for distributors and direct customers.
- Generated MIS reports, sales performance dashboards, and analytical insights to support management decisions.
- Conducted regular follow-ups with clients, distributors, and area managers, improving quotation-to-order conversion rates.
- Coordinated with cross-functional teams (purchase, engineering, finance) to ensure product availability and smooth operations.
- Negotiated with vendors, suppliers, and logistics partners for cost optimization and timely delivery.
- Supported marketing activities including exhibitions, trade shows, promotional events, and lead generation campaigns.
- Conducted market research, competitor analysis, and client segmentation to identify growth opportunities and support marketing strategies.
- Assisted in digital and offline marketing campaigns, ensuring brand consistency and effective client engagement.
- Leveraged forecasting and budgeting tools to plan demand, production, and marketing outreach.
- Identified operational and marketing gaps, implementing process improvements and strategic solutions to enhance efficiency.
- Liaised with the service team to manage RCA (Root Cause Analysis) and warranty claims, ensuring issues are resolved promptly and 8D reports are provided by the Quality Control team.
Sr. Tendering Engineer
Kirloskar Electric Company Ltd
Pune
07.2017 - 03.2021
- Reviewed tender documents for compliance with specifications and client requirements, minimizing the risk of discrepancies and errors.
- Implemented efficient pre-order and post-order processes using SAP to streamline operations and enhance workflow efficiency.
- Prepared techno-commercial quotations, delivering cost-effective solutions tailored to client needs.
- Liaised with the MMD team for raw material procurement, aligning supply with sales and production plans.
- Managed tender documentation and adherence to guidelines, ensuring smooth internal review and approval processes.
- Maintained a master sheet to track and organize inquiries, improving response times and operational clarity.
- Collaborated with sales engineers and dealers to convert inquiries into confirmed orders.
- Forecasted and strategically planned monthly and quarterly sales targets, supporting growth and business development objectives.
- Identified operational and marketing gaps, implementing process improvements and strategic solutions to enhance efficiency.
- Liaised with the service team to manage RCA (Root Cause Analysis) and warranty claims, ensuring issues are resolved promptly and 8D reports are provided by the Quality Control team.
Sales Engineer
Apollo Soyuz Electricals Pvt. Ltd
Navi Mumbai
12.2014 - 06.2017
- Managed quotations, order processing, and internal sales operations, ensuring accuracy and timely execution.
- Coordinated inter-departmental communication between sales, production, and quality teams to streamline workflow and resolve operational issues.
- Maintained comprehensive sales, production, and quality records for accurate reporting, audits, and performance tracking.
- Prepared techno-commercial proposals and quotations to meet client requirements and drive business opportunities.
- Assisted in forecasting sales targets and monitoring order status, supporting strategic planning and business development.
- Ensured compliance with client specifications and internal SOPs, reducing errors and improving customer satisfaction.
- Supported cross-functional collaboration, providing technical and commercial inputs to optimize production schedules and delivery timelines.
- Generated MIS reports and dashboards to track sales performance, order fulfillment, and quality metrics.
Education
MBA -
NMIMS
12-2027
Batchlor of Engineering -
Yadavrao Tasgaonkar, Mumbai University
12-2014
Skills
- Sales & Business Development
- Lead Generation & Prospecting
- Pipeline Management
- B2B / B2C Sales Strategy
- Revenue Growth & Sales Target Achievement
- Key Account Management
- Client Acquisition & Retention
- Marketing & Strategy
- Go-to-Market (GTM) Strategy
- Product Positioning & Branding
- Market Research & Competitive Analysis
- Digital Marketing (SEO, SEM, Campaign Management)
- Customer Segmentation & Targeting
- Analytics & Commercial Excellence
- Pricing Strategy & Optimization
- Demand Forecasting
- Sales Forecasting & Planning
- Data Analysis & Business Insights
- KPI Tracking & Performance Metrics
- Data Visualization (Excel, Power BI, Tableau)
- CRM Tools (Salesforce, HubSpot, Zoho CRM)
- Microsoft Excel (Advanced)
- Power BI / Tableau
- Google Analytics
- Negotiation & Closing Skills
- Stakeholder Management
- Cross-functional Collaboration
- Communication & Presentation Skills
- Problem Solving & Decision Making
- Project Management
Timeline
Pricing Analyst
Dana India Technical Centre
07.2024 - Current
Assistant Manager – Sales
Dana India Technical Centre
03.2023 - 10.2023
Technical Sales Marketing COORDINATOR
Reggiana Riduttori India Pvt. Ltd.
04.2021 - 02.2023
Sr. Tendering Engineer
Kirloskar Electric Company Ltd
07.2017 - 03.2021
Sales Engineer
Apollo Soyuz Electricals Pvt. Ltd
12.2014 - 06.2017
MBA -
NMIMS
Batchlor of Engineering -
Yadavrao Tasgaonkar, Mumbai University
Languages
- Marathi
- Hindi
- English, C2
- Marathi, C2
- Hindi, C2