Anjali Dutta
Gurugram
Summary
Global Executive Leader | 23+ Years in Digital Innovation & AI Transformation
- Strategic Executive Leader with 23+ years of experience driving Global GTM Strategy, AI Transformation, and Partner-led Growth.
- Expert in building Global Capability Centers (GCCs) and Digital Studios that function as strategic innovation engines.
- Proven track record of bridging technology, creative experience design, business development, and marketing to scale revenue-generating ecosystems across North America, EMEA, and APAC.
- Proven at building end to end In-House Global Agencies/Studio from strategy and research to content, design, UX/UI, and hands-on development leadership across CMS and custom web/mobile platforms — uniting creative and engineering teams to deliver brand impact, demand growth, and marketing effectiveness at scale.
- Led 200–300+ globally distributed teams, integrated M&A-driven creative and digital capabilities, and transformed GCCs into strategic growth and innovation hubs.
- Track record of scaling cross-functional design-to-delivery engines that simplify complex technical architectures into intuitive, mission-critical user experiences.
- Deep expertise across B2B and B2C, shaping global brand, demand, digital experience, and marketing across North America, EMEA, and APAC.
- Enterprise & Growth Leadership: Worked across pre-sales, sales, and business unit leadership to drive opportunity discovery, conduct executive roadshows, and secure wins, alongside designing service offerings, capability models, and scalable organizational structures.
- Strategic GTM & Ecosystem Activation: Orchestrated joint go-to-market motions and co-branded value propositions for 50+ strategic account wins, aligning product, sales, and partner workstreams to accelerate market entry and revenue momentum.
- Lived and worked across the US, UK, Singapore, Australia, HK, Dubai, Saudi Arabia, and etc. balancing global consistency with regional relevance.
- Recognized for AI-led marketing and creative transformation and as a trusted advisor to CMOs, CEOs, CIOs, and GCC Heads, known for influence-led leadership and positioning India as a strategic global hub.
- Developed and rolled out global delivery frameworks, dashboards, and collaboration tools (e.g. guidelines for the output) improving utilisation, performance, and speed to market by 30%.
- Streamlined operational methodologies encompassing delivery processes, collaboration tools, financial management, P&L oversight, and expansion strategies, resulting in enhanced efficiency and profitability.
- Leadership, Talent & Succession Building: Built global leadership and talent models, mentored 300+ professionals, career path, and established robust succession pipelines while fostering a culture of innovation, collaboration, and continuous improvement.
- Active global speaker, advisor, and leadership coach, regularly invited by business schools, industry platforms, and CXO forums to speak on digital transformation, AI-led marketing, GCC/COE models, and human-centric leadership.
- Experienced in teaching filmmaking and visual storytelling, enabling leaders and teams to communicate with clarity, emotion, and impact
Overview
26
26
years of professional experience
Work History
HEAD OF DIGITAL STUDIO |
Tech Mahindra
12.2018 - Current
- Global Digital Studio Setup (within GCC Structure)
Founded and scaled a global Digital Experience Studio within the GCC, operating as an agency-style unit supporting global business teams and enterprise clients. - Growth Enablement & Global GTM Support
Positioned the digital studio as a strategic growth and transformation partner, contributing to 50+ account wins, strategic deals, and global go-to-market initiatives. - Multi-Geo Studio & Capability Leadership
Built and governed a 200+ member, multi-geo digital studio spanning design, CX, product, marketing, video production, commerce, and technology. - Studio Operating Model & GCC Governance
Designed studio operating models, service catalogues, governance frameworks, KPIs, and chargeback mechanisms aligned to GCC structure, HQ strategy, and global delivery teams. - C-Suite & Global Stakeholder Alignment
Partnered with CEO, GCC leadership, CIOs, CMOs, and BU heads to align studio capabilities with enterprise growth and transformation priorities. - Enterprise Digital Transformation Delivery
Led multimillion-dollar digital transformation programs across Automotive, FMCG, Retail, Banking, Travel, Telecom, Media, Energy, and Sports. - Next-Gen Digital & AI-Enabled Offerings
Drove next-generation digital offerings including video commerce, shoppable media, influencer-led ecosystems, immersive CX, and AI-assisted creative and marketing solutions. - Operational Excellence & Value Realisation
Delivered 30%+ improvement in utilisation, speed-to-market, and operational efficiency while improving NPS and CSAT across global clients. - M&A Integration into Studio-within-GCC Model
Led M&A integration of boutique creative and digital agencies across US, UK, and India, unifying them into a single studio operating model within the GCC. - Leadership, Talent & Succession Building
Built global leadership and talent models, mentoring 300+ professionals and establishing strong succession pipelines. - Thought Leadership & Brand Representation
Represented the organisation as a thought leader and speaker at national and international CX, Digital, Gaming, and Brand forums. - Extensively Traveled both internationally and domestic to define engagement models, design thinking workshops, and strategy building.
Senior Manager Program Management
Publicis Sapient
05.2004 - 12.2018
- Designed and launched Sapient India Studio as a GCC-style digital production and CX platform.
- Defined global operating models, service lines, governance structures, and P&L ownership.
- Integrated acquired agencies across US and UK into a unified global delivery and engagement framework.
- Partnered with global leadership on capability strategy, client growth, and transformation programs.
- Owned large global engagements with end-to-end P&L accountability and client relationships.
- Travelled extensively to the US and the UK for research, transition, and ways of working definition.
CBT Designer & Faculty
Prenits Infosys Pvt Ltd
01.2001 - 01.2004
- Designed CBT's (Computer Based Trainings) as an additional teaching resource for Aptech
- Developed demo 3D game using A5 engine and designed other learning resources like CBT's and print notes
- Received recognition and monetary reward for building demo game and tutorials
Web & Graphic Designer
Accent InfoTech of Multimedia
01.2000 - 01.2001
- Lead a small team of designers involved in company promotion activities (both ATL and BTL promotions)
- Ideated and build company web site to escalate sales
- Participated in hiring and internal team ramp-up programs
Profile
https://www.linkedin.com/in/anjali-dutta-b5204219/
GLOBAL IMPACT SNAPSHOT
- GCCs Built & Scaled: 2 (Consulting + IT Services)
- Global Talent: 300+ across Design, CX, Marketing, Video, Commerce, Tech
- Global Regions Supported: North America, EMEA, APAC (stayed in US and UK)
- Value Delivered: 30–35% faster time-to-market | 30%+ revenue impact | 50% efficiency gains
- M&A Integrations: US, UK, India (creative & digital agencies)
- Operating Models: Agency-within-IT, GCC platform, CoE governance
- Global Industries: Automobile | FMCG | Media & Entertainment | Retail | Banking | Travel & Hospitality | Telecom
CORE LEADERSHIP STRENGTHS
- Global Capability Centre (GCC) Strategy & Setup
- Capability, Services, and Organization Structure design
- Digital Transformation & Experience Platforms
- Business Strategy and Change Management
- Digital Marketing
- Operating Model & Governance
- Enterprise Growth & GTM
- M&A Integration & Transition Leadership
- P&L Oversight & Value Realisation
- C-Suite & Board Engagement
- Talent, Culture & Leadership Development
ADVISORY, CULTURE & ENTERPRISE INITIATIVES
- DEI & POSH Leadership: Active contributor to DEI and POSH councils; designed inclusive policies, awareness programs, and leadership interventions.
- People & Culture: Built high-performance, inclusive cultures supporting freshers, women returnees, and mid-senior leadership transitions.
- Academic & Industry Engagement: Guest faculty and speaker at leading institutes and industry forums.
AWARDS & RECOGNITION (SELECTED)
- Tech Mahindra ACER Awards (2021–2024)
- Publicis Sapient Core Value & Supernova Awards
- Forttuna Global Excellence Award (2025, Dubai)
- Digital Personality Award (2025, Dubai)
- Wonder Women Award (Indian Television)
- Women Leader 2025 – Business Connect Magazine
- Multiple Speaker & Leadership Awards (CX, Digital, Gaming, Media)
- AIM The Rising and Featured in Business World
EDUCATION & EXECUTIVE CREDENTIALS
- Executive Certificate – Strategy & Leadership, IIM Indore (2025)
- Executive Certificate – Digital Transformation & AI, IIM Indore (2025)
- MBA – Media Business Management, ICFAI University
- BA (English Honours), University of Delhi
Timeline
HEAD OF DIGITAL STUDIO |
Tech Mahindra
12.2018 - Current
Senior Manager Program Management
Publicis Sapient
05.2004 - 12.2018
CBT Designer & Faculty
Prenits Infosys Pvt Ltd
01.2001 - 01.2004
Web & Graphic Designer
Accent InfoTech of Multimedia
01.2000 - 01.2001