ANJALI SINGH
Kanpur
Summary
Business Manager–ready Sales & Marketing professional with 5 years of experience driving revenue growth, market expansion, and client success across digital platforms, FMCG, and services. Strong in business development, channel management, key account management, and go-to-market execution. Proven ability to translate market insights into growth strategies, manage P&L-linked targets, and lead cross-functional teams to deliver measurable outcomes.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Relationship Manager
IndiaMart InterMesh Pvt Ltd
Noida
12.2023 - Current
- Drive revenue through new client acquisition, upsell/cross-sell, and retention strategies.
- Build and manage a healthy sales pipeline; forecast revenue and track KPIs using CRM.
- Conduct need discovery, solution mapping, and commercial discussions (pricing/proposals) to close deals.
- Design and execute targeted campaigns (outbound/inbound) to improve lead quality and conversions.
- Own end-to-end business for a portfolio of B2B clients across manufacturing, industrial products, pharma, and services.
- Lead and coach a team of 7–8 to achieve targets; set daily/weekly goals and review performance.
- Identify market opportunities, competitor moves, and customer trends to refine GTM strategy.
- Secured ~₹2 Cr account by developing conversion strategy, optimizing engagement funnels, and aligning campaigns with buyer intent.
Insurance Advisor
Ditto
07.2023 - 12.2023
- Assessed client insurance needs and recommended suitable health insurance policies.
- Managed consultative sales cycles: need analysis, product positioning, objection handling, and closure.
- Achieved strong conversion rates through personalized engagement and trust building.
- Ensured compliance, documentation accuracy, and smooth onboarding.
- Educated clients on claims processes and documentation requirements.
Sales Officer
Ferrero India Pvt. Ltd
07.2021 - 07.2023
- Managed sales and distribution across 2 towns and 22 sub-towns with multiple distributors/stockists.
- Delivered primary & secondary sales growth via route-to-market optimization and outlet expansion.
- Executed trade marketing initiatives, visibility drives, and promotions to increase offtake.
- Led a field team; set targets, tracked productivity, and improved beat efficiency.
- Strengthened channel relationships and resolved supply/market issues to protect revenue.
- Mentored and motivated the sales team to consistently meet and exceed sales targets.
- Conducted market analysis to identify new opportunities and optimize product placement.
- Strengthened distributor and retailer relationships to enhance market share and revenue growth.
- Planned and executed digital and on-ground campaigns to generate demand and improve conversions.
- Improved client activation and retention through lifecycle communication and service delivery.
- Leveraged customer insights to refine positioning, messaging, and pricing.
Operational Intern
Urban Company
12.2020 - 05.2021
- Sourced, onboarded, and managed salon category service partners to ensure quality execution and compliance with operational standards.
- Oversaw day-to-day on-ground operations, ensuring smooth execution with minimal delays and errors.
- Monitored key performance metrics such as productivity, turnaround time, and resource utilization to drive operational efficiency.
- Identified growth opportunities and supported revenue expansion through improved service delivery and market penetration.
- Collaborated with cross-functional teams including marketing, procurement, project management, and technical teams for seamless execution.
- Developed and implemented Standard Operating Procedures (SOPs) to enhance quality, consistency, and process efficiency.
- Used data-driven insights to analyze challenges, optimize operations, and support strategic decision-making.
- Managed customer and stakeholder relationships, ensuring high satisfaction through timely communication and issue resolution.
Marketing Intern
Outlook Publishing (India) Pvt. Ltd.
06.2020 - 08.2020
- Supported marketing campaigns for print and digital platforms, focusing on brand visibility and audience engagement.
- Conducted market research and competitor analysis to identify trends, customer preferences, and content positioning strategies.
- Assisted in planning and executing promotional activities, campaigns, and partnerships to drive readership and subscriptions.
- Coordinated with editorial, design, and sales teams to ensure timely campaign execution and content alignment.
- Contributed to lead generation initiatives through campaign support and audience targeting strategies.
- Monitored campaign performance and provided insights to improve engagement and conversion rates.
- Helped manage client interactions for advertising and promotional collaborations.
- Supported digital marketing efforts including social media promotion, content marketing, and online engagement.
Marketing & Sales Assistant
Armee
04.2020 - 07.2020
- Conducted in-depth market research to identify target segments, customer preferences, and emerging trends in sustainable and eco-friendly products.
- Identified and evaluated the most effective marketing channels for promotion, including digital platforms, B2B outreach, and corporate networks.
- Supported lead generation through targeted campaigns, cold outreach, and partnership development with potential corporate clients.
- Contributed to brand positioning by promoting eco-friendly and sustainable gifting solutions aligned with corporate values.
- Assisted in building the company’s personal branding through social media presence, content ideas, and customer engagement strategies.
- Collaborated with the founding team to design go-to-market strategies and improve product visibility in a competitive startup environment.
- Gathered customer feedback and insights to refine marketing approaches and enhance product-market fit.
- Supported promotional campaigns and client interactions to drive awareness and business growth.
Digital Marketing Intern
Anudip Foundation
01.2020 - 04.2020
- Built and managed Facebook audience database to support outreach and engagement.
- Organized user data for better targeting and lead generation.
- Assisted in improving social media reach and campaign effectiveness.
Education
Professional Certificate Programme - Digital Marketing For Performance & Growth
IIM Kozhikode
01-2025
Master of Business Administration - Marketing, Operations
Army Institute of Management
Kolkata01-2021
Bachelor of Business Administration -
Dr. Virendra Swroop of Computer Studies
Kanpur01-2019
Skills
- Business Management & P&L Orientation
- Sales & Revenue Growth (B2B/B2C)
- Channel & Distribution Management
- Key Account Management (KAM)
- Marketing Strategy & GTM Execution
- Demand Generation & Campaign Management
- Pricing, Quotations & Commercials
- Contract Negotiation & Closures
- Stakeholder & Partner Management
- Market Research & Competitive Analysis
- CRM & Pipeline Management
- Team Leadership & Performance Management
- Market analysis
- Campaign design
- New business development
Certification
- Customer Analytics, Coursera
- Fundamentals of Digital Marketing, Google Digital Unlocked
- Marketing Analytics, Coursera
- Positioning: Need for successful Marketing Strategy, Coursera
- Digital Marketing in Performance and Growth Marketing
Timeline
Relationship Manager
IndiaMart InterMesh Pvt Ltd
12.2023 - Current
Insurance Advisor
Ditto
07.2023 - 12.2023
Sales Officer
Ferrero India Pvt. Ltd
07.2021 - 07.2023
Operational Intern
Urban Company
12.2020 - 05.2021
Marketing Intern
Outlook Publishing (India) Pvt. Ltd.
06.2020 - 08.2020
Marketing & Sales Assistant
Armee
04.2020 - 07.2020
Digital Marketing Intern
Anudip Foundation
01.2020 - 04.2020
Professional Certificate Programme - Digital Marketing For Performance & Growth
IIM Kozhikode
Master of Business Administration - Marketing, Operations
Army Institute of Management
Bachelor of Business Administration -
Dr. Virendra Swroop of Computer Studies