Anjaly Vijay
Thrissur
Summary
Dynamic analyst with experience at Wipro, adept at leveraging MS Excel and critical thinking to drive impactful social media strategies. Proven track record in competitor analysis and sentiment assessment, enhancing brand messaging and online presence. A proactive team player committed to delivering actionable insights that shape marketing decisions and optimize engagement.
Overview
3
3
years of professional experience
1
1
Certification
Work History
ANALYST
WIPRO
Thrissur
01.2022 - Current
- Collecting and analyzing data to derive insights that can help to improve social media strategy
- Analyzing competitor's social media presence
- Tracks and analyzes social media data to help businesses make marketing decisions
- Understanding customer behavior and trends on social networks, enabling brands to optimize their online presence
- Monitor industry trends and emerging technologies to anticipate changes in consumer behavior
- Generate and update original social media content aligning with organizational goals
- Use tools and platforms like Brandwatch, Google Analytics, or Meltwater to compile data on audience demographics, engagement and response to media content
- Assess the quality and impact of media content, ensuring that it aligns with the brand's goals and public messaging strategies
- Analyze the tone and sentiment of coverage, helping to adjust messaging and public relations strategies accordingly
Education
Master of Business Administration - Operations Management
FISAT Business School
Angamaly, Kerala, India10.2021
Bcom - Banking and Insurance
St Aloysius College
Thrissur, Kerala, India04.2019
Skills
- MS Excel
- MS Word
- Google Digital
- IFRS
- GenAI
- Sentiment analysis
- Competitor analysis
- Effective communication
- Attention to detail
- Problem solving
- Critical thinking
- Team collaboration
- Decision Making
- Time Management
- Critical thinking skills
- Proactive and self-motivated
Languages
- English
- Hindi
- Malayalam
Certification
- Microsof Excel
- Google Digital
- IFRS
- GenAI
Languages
Malayalam
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
ANALYST
WIPRO
01.2022 - Current
Master of Business Administration - Operations Management
FISAT Business School
Bcom - Banking and Insurance
St Aloysius College
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