ANJANA K

Dynamic Sales and Marketing Associate with a proven ability to drive revenue growth and enhance brand visibility. Expertise in crafting compelling marketing campaigns and fostering enduring client relationships, resulting in increased customer loyalty and satisfaction. Strong track record of leveraging market insights to refine sales strategies, ensuring alignment with evolving consumer needs. Dedicated to delivering high-impact results through innovative solutions and strategic planning, consistently exceeding performance targets.

• CRM & Data Tools Proficient in CRM platforms including Synamate, Freejun, Fathom, and in-house software like Comserver for tracking client calls, data metrics, and performance analytics.
• Website & Content Management Experienced in WordPress for updating company websites, adding new sections, and optimizing content for SEO and user engagement.
• Email & LinkedIn Marketing Skilled in email marketing strategy, content creation, and campaign execution. Strategic planning for LinkedIn outreach and lead nurturing through personalized messaging and automation.
• Social Media Marketing & Advertising Hands-on experience with Meta Business Suite for ad creation, targeting, and performance tracking. Proficient in Instagram, Facebook, and WhatsApp marketing, including pre-sales engagement, audience segmentation, and campaign analysis.
• Productivity & AI Tools Advanced user of Microsoft Word, Google Docs, and Excel for documentation and data handling. Familiar with AI tools like Copilot, ChatGPT, Claude AI, and Grok for content generation, email marketing, and LinkedIn strategy.

Digital Marketing Certification (In Progress) UpGrad & MICA – Advanced Digital Marketing Program   Focus areas include performance marketing, branding strategy, SEO, SEM, content marketing, and analytics.