ANJAPPA S
Bengaluru
Summary
Dynamic Senior Merchandiser with a proven track record at Ample Technologies, excelling in sales operations and inventory management. Recognized for formulating strategies that achieved a 60% sell-through rate. Adept at team building and market trend evaluation, driving profitability and customer engagement in competitive retail environments.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Senior Merchandiser
Ample Technologies pvt ltd
Bengalaru
10.2023 - Current
- Oversaw daily operations for two brands, Under Armour and Asics, managing stock movement and uniform issues.
- Developed merchandising strategies based on market trends to boost customer engagement.
- Coordinated inventory management processes to optimize stock levels and ensure product availability.
- Analyzed sales data to identify growth opportunities and potential market expansions.
- Formulated strategies for sales and product management to maximize profitability.
- Evaluated market trends to plan effective product ranges and seasonal merchandise strategies.
- Received ACE Award for best merchandise performance.
Merchandising & Sourcing Lead
Bootstrap India Pvt Ltd
Bengaluru
01.2019 - Current
- Company Overview: Private Label under Goodwill
- Co-founded a new brand under Goodwill; piloted first store in Bellary (2019–2021).
- Currently overseeing B2B and online business model for the label.
- Closely involved in product material sourcing, and factory partnerships.
- Private Label under Goodwill
- Recognition: Best Partner – Consumer Focus (2020)
- Recognition: Best Merchandiser – Pan India (2018 & 2021)
Merchandise & MIS
Goodwill Enterprises
Karnataka
01.2017 - Current
- Led merchandising for three major sportswear brands; currently focused on Adidas.
- Achieved consistent full-price sell-through between 55–60%.
- Ensured accurate budget planning minimizing sales loss and excess inventory.
- Maintained healthy stock cover (<5 months) for profitability.
- Played a critical role in forecasting and buying strategies for seasonal collections.
- Recognition: Best Retail Partner – Adidas India (2017 & 2019)
- Completed day-to-day duties accurately and efficiently.
Sales Operations Manager
Goodwill Enterprises
Karnataka
01.2002 - Current
- Managed sales operations for 21 Adidas and 8 Reebok stores (till 2023)
- Led cross-functional initiatives to boost sales efficiency and team productivity.
- Trained staff across levels, ensuring consistency in customer experience and KPIs.
- Achieved 100%+ YoY growth in stores like Brigade Road, Orion Mall & Phoenix Market City.
- Expert in handling hype drops and limited launches (e.g., Yeezy) with multiple fastest sell-out records.
- Initiated an incentive program integrated with KPIs, increasing team engagement and sales.
- Designed Mystery Shopper Program to improve service standards.
- Enabled stock rotation efficiency with in-house audit support.
- Mentored team members from front-end roles to managerial positions.
Store Manager
Adidas Brigade
Bengaluru
01.2014 - 01.2016
- Led a high-performing team of 8; achieved double-digit annual growth.
- Scaled store revenue from ₹0.35Cr to ₹0.57 Cr/month.
- Best Store Manager – 2014–15 (Awarded by Sachin Tendulkar)
Assistant Store Manager
Radio Engineering Co
Bengaluru
01.2009 - 01.2013
- Joined as Stock boy and promoted via structured assessment.
- Recognized for excellence in consumer service, especially in sports wear.
Retail Associate
Reebok Brigade
Bengaluru
01.2002 - 01.2008
- Participated in Adidas Retail University’s training programs.
- Recognized as “Adi-Techie” for product expertise.
Education
B.F.D. - Fashion Designing
RVGBHS
HosurPUC -
RVGBHS
HosurDiplomas - Hardware & Networking, CAD
Skills
- Sales Operations
- Sales analysis
- Inventory management
- Market trend evaluation
- Product sourcing
- Budget planning
- Merchandise replenishment
- Merchandise presentation
- Store Performance
- Retail Merchandising
- Product Planning
- Team Building
- Supply chain coordination
- Problem solving
- Forecasting
- Inventory Management
- Sourcing
- Vendor Development
- Strategic Planning
- KPI Management
Certification
Adidas Retail University: Rookie Camp
Languages
- English, Speak, Read & Write
- Hindi, Speak
- Kannada, Speak & Read
- Telugu, Speak, Read & Write
- Tamil, Speak
Personal Information
- Father's Name: Sundarappa S
- Date of Birth: 05/25/85
- Gender: Male
- Nationality: Indian
Languages
English
First Language
Hindi
Intermediate (B1)
B1
Kannada
Proficient (C2)
C2
Telugu
Proficient (C2)
C2
Accomplishments
- ACE Award for Best Merchandiser from Ample
Timeline
Senior Merchandiser
Ample Technologies pvt ltd
10.2023 - Current
Merchandising & Sourcing Lead
Bootstrap India Pvt Ltd
01.2019 - Current
Merchandise & MIS
Goodwill Enterprises
01.2017 - Current
Store Manager
Adidas Brigade
01.2014 - 01.2016
Assistant Store Manager
Radio Engineering Co
01.2009 - 01.2013
Sales Operations Manager
Goodwill Enterprises
01.2002 - Current
Retail Associate
Reebok Brigade
01.2002 - 01.2008
B.F.D. - Fashion Designing
RVGBHS
PUC -
RVGBHS
Diplomas - Hardware & Networking, CAD
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