A competent, multitasking professional with 10 years of experience with over 5 years of experience in Media and Telecom Industry. Skilled in the areas of News Production, Content Development & Moderation, Content Management & Strategist, Product Management, Data Analytics & Operations.
Overview
12
12
years of professional experience
Work History
Sr. Executive - Content Operation
Xiaomi
Bengaluru
08.2020 - 05.2023
Leading the moderation team for 100% safety contents in Zili App feed
Worked on various level of strategies to improve user experience and content quality
Improved the DAU by +10% by improving 'Push Notification Platform' with personalized contents for multilingual users.
Closely worked with MCNs to get appropriate short video contents for users
Created and handled a press team to gather news videos from multiple cities
Worked with cross functional teams, planned OKR, assigned resources and monitored progress to keep stakeholders informed
Campaigns & rewards planning
Conducted market research to identify potential features and provided appropriate business support
Taking care of product analytics data and traffic reports
Ensured seamless business operation support
Sr. Executive - Content Operation
Xiaomi
Bengaluru
10.2018 - 07.2020
Managing the contents for Mi browser feed.
Analyzed & reported data trends of user consumption, retention and engagement to find improvements.
Send appropriate contents to the appropriate user based on location and interest.
Supported for multiple language users.
Worked on feed recommendation strategy, which makes users to consume more contents.
Worked with Indian team members and third party content supporters to bypass/avoid sensitive contents for Indian audience.
Worked closely with HQ team members (China) to improve quality & standard for Mi browser feed
Worked closely with Big Data team for machine learning.
Worked on push notifications to make users engage with browser.
Associated with Indian team members for promotions and design works.
Lead – Content Management
Redisolve Software Pvt Ltd
Chennai
10.2011 - 08.2017
Managed news contents for popular digital news platform.
Monitoring all social media platforms for trending news.
Ensure the published news in website shared in our all social media pages (Facebook, Twitter) with proper tags.
Gather information, stories and pieces from team members throughout the day.
Collaborate with Editor to select and prioritize content.
Liaise with the developing team to keep technical standards high.
Validating the content source before publishing the article.
Ensure all published news has proper copyrights/credits (To avoid copyright issues)
Produce breaking News reports.
Coordinate with creative department to develop promotion strategies for upcoming events.
Perform research on local, National and International affairs to stay updated with current events.
Co-ordination live news & interviews with movie celebrities and TV personalities
Worked along with marketing department & designers regarding AD placements & revenues.