Ankan Ghosh
Delhi
Summary
Strategic [Job Title] with [Number] years of experience leading product-market strategy and supporting implementation of innovative products for unique niches. Creative strategic planner with product value and impact assessment prowess. End-to-end product leader successful bringing products from inception to rollout with efficiency and speed.
Overview
2025
2025
years of professional experience
5
5
years of post-secondary education
Work History
PRODUCT HEAD
Eroute Tech Pvt. Ltd
4 2022 - Current
- Company Overview: RBI Approved Fintech Firm specializing in Digital payment solutions for B2C & Enterprise Customers
- Achieved 9X growth in monthly revenue by introducing 3 new paid subscriptions
- Conceived, designed and oversaw the development to introduce 3 new Subscription Packages: Starter, Max & Elite
- Conducted primary & secondary research on Users & Competitors to ideate the packages along with features
- Designed 3 new features, Cash Backs, Prioritized Customer Support & Increased UPI Limits
- Assisted the Project manager during development
- Performed CBA, Price Sensitivity Analysis & A/B testing to set Price of each Subscription
- Administered the Product Launch and took necessary corrective actions based on initial metrics
- Improved DAU/MAU by 3x, resulting Platform GTV by 5x to ₹ 1000 Cr within 1 year
- Analyzed Data and Conducted 100+ Voice of Customer interviews to understand Customer need
- Created a customer journey map in the analytics tool and identified key attrition points
- Managed a product roadmap that bridges business goals and customer needs
- Launched 3 important features, UPI Payments, ATM Cash Withdrawal & Bill Attachment to transactions
- Developed PRD, User Stories & acceptance criteria, Backend algorithm, wireframes & mock-ups for the features
- Collaborated with Engineering, QA, Design, and Marketing teams to develop, test & launch the features
- Reengineered Onboarding & KYC Features to improve User Experience
- Conducted usability testing & feature audit to improve User Experience
- Started initiatives such as Push Notification, In-app Notifications, In-app banners etc
- Achieving 8% CTR
- Introduced Video KYC through 3rd Party Software Integration in 45 days, 50% earlier than RBI Amendment deadline
- Set the SOP for complete VKYC process following the RBI Guidelines
- Articulated the User Journey and Request for Proposal including Scope of Work
- Evaluated and selected the optimal vendor based on proposal alignment with business requirements
- Reviewed API Specifications and oversaw end to end integration process including UAT, Pre-Prod & Prod Testing
- Collaborated with Vendor to design the required Dash Board for KYC Agents & KYC Officers
- Monitored Key metrics & co-ordinated with vendors to resolve issues on continuous basis
- Implemented robust fraud prevention measures to reduce fraudulent transactions by 80%
- Ideated, Planned, Developed & Launched a new product line scratch, onboarded 200+ Paid Enterprise accounts generating 80% of Company's Monthly Revenue
- Developed product concept & identified target market by comprehensive market analysis and SWOT assessment
- Conducted 500+ exploratory interviews across enterprises to ideate product features & to create hypothesis
- Validated hypothesis through conducting MVP test for 2 months across 75 enterprises
- Created Detailed specifications for the product and collaborated with the tech team to develop, test & launch the full version of product
- Prepared Product Manual resulting 80% reduction in calls to Customer Support
- Collaborated with CXOs, Sales & Marketing team to Design Pricing Model, Sales & Distribution Channels
- Analyzed Different Cohorts by Source of acquisition to find optimum Customer Acquisition Channel
- Designed & Conducted A/B Testing to finalize Acquisition Channel
- Introduced Self-Onboarding Feature, improved New Customer Acquisition by 20% & reduced Onboarding Cost by 80%
- Improved Monthly revenue by 30% by implementing different customizations for enterprises on the platform
- Conducted on-site visit to review customer existing petty cash management tools to identify challenges
- Designed the Solution and collaborated with tech team to get required manhours
- Negotiated and finalized the pricing and delivery timeline with Customer
- Collaborated with Delivery manager to ensure timely delivery
- Introduced Agile process first time in the organization resulting in a 30% improvement in engineering Productivity
- Introduced Scrum and Conducted cross-role training sessions along with Scrum Master
- Worked as Product Owner and managed Product Backlog, Sprint Backlog
- Participated in Sprint Planning and Sprint Review Meetings
- Supported the team by removing blockers to achieve sprint goals
- RBI Approved Fintech Firm specializing in Digital payment solutions for B2C & Enterprise Customers
AVP-PRODUCT
Edfora Infotech Private Limited
05.2019 - 04.2022
- Company Overview: A FIITJEE initiative-India's largest online learning and assessment platform to achieve academic excellence
- Increased Customer retention by 40% through building a new Parent's App
- Visited 30+ FITTJEE centers across India to understand Customer Need & Current Product Gap
- Conceptualized the Parent App while collaborating with center heads
- Launched the MVP in 6 months while validating different hypothesis
- Strategized with CEO to launch myPAT Live online classes targeting the long tail on the marketplace during pandemic resulting in topline of ₹ 16 Cr+ in 8 months
- Managed end to end SLDC from ideation to launch
- Onboarded 500+ schools across India and benefitting 2.5 Lakh students during crisis
- Conducted a detailed research and developed execution for an upcoming ML Driven feature 'IITJEE Rank Predictor'
- Prepared a detailed competitive & market analysis to find the unmet needs of users
- Drafted the Vision, Business Model & Execution Plan including Data Collection, Data preparation, Modelling & Model Evaluation Techniques
- Created a multi regression model for predicting rank & validated the model with Live Data with 87% accuracy
- A FIITJEE initiative-India's largest online learning and assessment platform to achieve academic excellence
PRINCIPAL ENGINEER
MAIRE TECNIMONT
01.2015 - 03.2018
- Company Overview: A global leader in the field of online & offline process solutions for the hydrocarbon industry
- Successfully articulated & delivered on time 2 plant designing software that generated ₹ 14 Crore revenue in 3 years
- Worked with Clients to understand their requirements and translated them into product specification
- Prioritized user stories and managed Product backlogs having go-live in mind
- A global leader in the field of online & offline process solutions for the hydrocarbon industry
ASSISTANT MANAGER
CFI TECHNOLOGIES PVT LIMITED
06.2013 - 12.2014
- Company Overview: A Singapore based start-up specialized in developing software tools for chemical Plants
- Designed & delivered a plant optimization software that improved plant quality index from 98% to 99.5%
- A Singapore based start-up specialized in developing software tools for chemical Plants
SENIOR DESIGN ENGINEER - PROCESS
DEVELOPMENT CONSULTANT
07.2006 - 05.2013
- Company Overview: One of the oldest consulting firms in India executed 500+ industrial projects across sectors
- Led the successful and on-time execution of 10+ consulting projects resulting in ₹ 25 crore+ revenue
- Owned the project planning, scope, and day-to-day project management activities
- Actively managed relationships with clients to understand their needs and help to influence the client agenda
- One of the oldest consulting firms in India executed 500+ industrial projects across sectors
Education
B. TECH - undefined
WBUT
07.2002 - 07.2006
Certification - AI & ML in Product Management
DUKE UNIVERSITY
08.2023 - 10.2023
PGP -
INDIAN SCHOOL OF BUSINESS (ISB)
04.2018 - 04.2019
Skills
Data Analysis Tools
SQL
Excel (Advanced)
Tableau
Google Analytics
Mixpanel
Wireframe & Prototype Tools
Figma
Project Management Tools
Jira
Trello
Asana
Notion
Roadmap
PRD
Customer Interview
MVP Testing
A/B Testing
Usability Testing
Agile
User Story
QA & Testing
3rd Party API Integration
Toolsandskills
SQL, Excel (Advanced), Tableau, Google Analytics, Mixpanel, Figma, Jira, Trello, Asana, Notion, Roadmap, PRD, Customer Interview, MVP Testing, A/B Testing, Usability Testing, Agile, User Story, QA & Testing, 3rd Party API Integration
Timeline
Certification - AI & ML in Product Management
DUKE UNIVERSITY
08.2023 - 10.2023
AVP-PRODUCT
Edfora Infotech Private Limited
05.2019 - 04.2022
PGP -
INDIAN SCHOOL OF BUSINESS (ISB)
04.2018 - 04.2019
PRINCIPAL ENGINEER
MAIRE TECNIMONT
01.2015 - 03.2018
ASSISTANT MANAGER
CFI TECHNOLOGIES PVT LIMITED
06.2013 - 12.2014
SENIOR DESIGN ENGINEER - PROCESS
DEVELOPMENT CONSULTANT
07.2006 - 05.2013
B. TECH - undefined
WBUT
07.2002 - 07.2006
PRODUCT HEAD
Eroute Tech Pvt. Ltd
4 2022 - Current
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