Ankit Periwal
Category Manager, City growth lead
Gurgaon,Haryana
Summary
Led business roles and demonstrated leadership & strategic thinking delivering growth across categories, city lead, merchandising staying close to the customer and delivering topline and bottomline targets.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Category Manager, City Growth, Merchendizing Lead
TATA 1MG
02.2022 - Current
- P&L owner for Prescription led category handling an annual GMV of 1200 crs to drive growth, profitability
- Launched Imported brands (for health conscious premium user base): expanding portfolio to 800+ skus & 50 lacs GMV monthly
- Led multiple omnichannel initiatives to grow share of Generics from 0.86% on Mar 22 to 2.35% on May'23
- Revamped user journey for Q-comm as merchandising lead to double ATC% and category discoverability
- City
- Business owner of a greenfield Doctor platform project to build an integrated offering for doctor fraternity
- Collaboration with 3 KAM to engage with 50+ pharma companies for brand, category, adherence campaign.
Project Manager - Nucala | Trade Business Associate - Commercial Trade Channel
GlaxoSmithKline Pharmaceuticals Limited
- 01.2022
- Led a team of 10 MRs for the Derma division with a 150 cr annual portfolio handling Karnataka territory
- Project Manager of 25 projects under Project BOLT - exponential growth of Nucala products in India
- Delivered accelerated growth via cascade plan, scheduling, risk-mitigation plan, weekly update with CCO
- Independently executed 5 projects - D2C campaign, Private insurance inclusion, Patient Access Program
- As TBA, driving sales growth across supply chain; execute SAMBHAVNA project on ground at retail.
Associate Design Engineer II, Mechanical
Fluor Daniel India Private Limited
06.2015 - 05.2018
- Contributed to $0.5 million costs saved on Waste Water Treatment package in a $2.6 bn KIPIC ZOR project
- Managed stakeholders, negotiations & led a team of 6 to $1.1 bn Pemex project handling 28 Vessel (PVs)
Education
B.E. (Mechanical) -
Jadavpur University
Kolkata 05.2011 - 04.2015
PGPM -
MDI Gurgaon
Gurgaon 05.2018 - 03.2020
Skills
○ P&L Management
○ Design Thinking
○ Tableau, PowerBI, SQL
○ GTM strategy
○ Consumer Research
○ Growth Strategy
○ Demand Planning
○ Category building
Accomplishments
- National Finalist and PPI Holder in the new innovative category introduction case competition of Xiaomi Summit 2019
- National Finalist & the only team from the student community in the finals of UN GCNI 2nd Sustainability Quiz 2018
- National Finalist - ICICI Beat the curve case competition on new banking innovations in India by 2025 2018
- National Finalist of marketing case study competition of Parivartan '19 organized by DMS, IIT Delhi 2019
Positions Of Responsibility
MDI Gurgaon, Mentorship Cell, Instilling competition culture, mentoring & implementing placement preparation of 300+ batch, 2018-20
Extracurricular Activities
Managed sponsorship & procurement for Bagpack event at Fluor; collected INR 10 lac & negotiated with 10 vendors Won a total of 24 medals in various sprinting and athletics events consistently across subsequent years in school
Timeline
Category Manager, City Growth, Merchendizing Lead
TATA 1MG
02.2022 - Current
PGPM -
MDI Gurgaon
05.2018 - 03.2020
Associate Design Engineer II, Mechanical
Fluor Daniel India Private Limited
06.2015 - 05.2018
B.E. (Mechanical) -
Jadavpur University
05.2011 - 04.2015
Project Manager - Nucala | Trade Business Associate - Commercial Trade Channel
GlaxoSmithKline Pharmaceuticals Limited
- 01.2022
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