Ankit Raj

• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• Successfully developed and expanded the Retail, HORECA, and E-COM businesses from inception.
• Led and managed a series of city activation projects, achieving 1-8 activations across the western region within a two-year timeframe.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Led product launches in west zone and built sales team and distributors to expand the business
• Assisted in developing marketing materials by creating brochures and advertising media.
• Identified new business opportunities through market research and analysis.
• Planned, developed and implemented sales strategies.
• Monitored performance of sales representatives against goals set by management.
• Led events and activities to boost marketing and awareness

Embarked on an ambitious venture to extend business operations into 10 cities, acquiring invaluable lessons and expertise despite the absence of significant expansion.

• Developed operational frameworks for diverse functions including manufacturing, logistics, sales and distribution, marketing, and backend alongside the co-founder.
• Failed to achieve right price for the product leading to loss of sale and eventually draining funds in Covid period.

• Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
• Greeted all customers cheerfully and asked open-ended questions to ascertain needs.

• Daily retail visits to pitch new products by AMUL
• Getting sales targets and orders
• Getting survey for requirements and queries of retailers for AMUL

• Cold calling, Meeting new people, setting ip meetings, demonstrations of products and selling concept and products