ANKIT RAJ
Summary
Results-driven business leader with 10 years of experience in ecommerce and qcommerce. Expertise in sales key account management and performance marketing, with a proven track record in sales forecasting. Developed effective sell-in and sell-thru strategies that enhanced brand awareness and achieved organizational goals. Managed online digital commerce operations on platforms such as Amazon, Flipkart, Zepto, Blinkit, and Instamart, aligning business objectives with platform capabilities.
Overview
10
10
years of professional experience
1
1
Certification
Work History
NATIONAL KEY ACCOUNT MANAGER
- Wipro Consumer Care
10.2025 - Current
- Owned strategic P&L growth, driving both top-line revenue, and bottom-line profitability.
- Led e-commerce strategy across assigned platforms (Qcom & Ecom) for Wipro Iconic brands, managing ₹200 Cr+ annual business.
- Executed e-commerce KPIs, enhancing product discoverability, accessibility, and availability, ensuring optimal digital shelf performance.
- Tracked and optimized product availability and mapping on the Q-commerce platform by integrating a third-party analytics solution, enhancing visibility and operational efficiency.
- Expanded market presence across 10+ categories, significantly enhancing brand visibility.
- Developed and executed tailored JBP plans to achieve business goals.
- Collaborated with digital marketing teams to develop merchandising strategies and plans with key retailers, driving brand awareness and improving portfolio visibility.
- Managing 10+ iconic brands like Santoor, Jo, Safewash,Softouch,Giffy, Chandrika, Yardley London
LEAD QCOM & MARKETPLACE
- Unicharm India
10.2024 - 10.2025
- Led Q-Com, E-Pharma & E-Beauty platforms, overseeing 300+Cr PnL to align business objectives with financial performance.
- Managed team of 3+ business managers to strengthen relationships with Ecommerce channel partners, addressing unique needs to enhance collaboration and drive growth.
LEAD ECOMMERCE (KEY ACCOUNTS HEAD)
-Mankind Pharma
07.2022 - 10.2024
- Business lead for Q-Com & Ecom managing a 120+Cr PnL.
- Leading a Team of 2 business managers to build and maintain strong relationships with Ecommerce channel partners, understanding their unique needs and ensuring a seamless collaboration to drive business growth.
- Generated insights through trend analysis of customer behaviour and demographics to understand sales patterns.
- Tracked daily metrics including visibility, DRR, ROAS, ranking, and projections to monitor performance.
KEY ACCOUNT MANAGER ECOMMERCE
-Biotique
04.2019 - 04.2022
- Driving business growth by optimising Key Performance Indicators such as Primary Vs Secondary, ROAS, P& L Nurturing and managing strategic relationships with key internal and external stakeholders.
- Oversaw Amazon business operations for Biotique, managing product listings and enhancing customer engagement to improve brand visibility.
GROWTH MANAGER
-Treebo
06.2016 - 03.2019
- Achieved retailing and primary targets in the most cost-effective manner.
- On-boarding and retaining the best possible channel partners.
- Creating Sales plans and defining budgets to achieve the annual sales objectives for the allocated area.
- Forecasted demand with the highest possible accuracy.
- Driving top line growth, volumes & sales through team of front-liners to achieve.
- Curating an efficient and optimal distribution network to ensure the comprehensive availability of the company's products and services.
- Managed budgeting and resource allocation for various growth initiatives.
- Developed growth strategies to enhance Treebo's market presence.
- Analysed customer data to identify trends and opportunities for expansion.
Education
10th - Science
ICSE
Patna01-2009
PGDM - Marketing
Asian Business School
Noida01-2016
B.Sc. - Physics
Magadh University
Patna01-2014
12th - Science
CBSE
Patna01-2011
Skills
- Key account management
- Sales performance analysis
- Revenue optimization
- Joint business planning
- Revenue optimisation
- Market trend analysis
- Trend analysis
- Performance optimization
- Strategic P&L management
- Performance optimisation
- Problem solving
- Team leadership
- Brand visibility
Certification
- Google AdWords certified marketing professional
- Flipkart Ads
- AMS
- Web Analytics
- Digital Marketing (Beginner to Mid)
Languages
Hindi
Advanced
C1
English
Advanced
C1
Timeline
NATIONAL KEY ACCOUNT MANAGER
- Wipro Consumer Care
10.2025 - Current
LEAD QCOM & MARKETPLACE
- Unicharm India
10.2024 - 10.2025
LEAD ECOMMERCE (KEY ACCOUNTS HEAD)
-Mankind Pharma
07.2022 - 10.2024
KEY ACCOUNT MANAGER ECOMMERCE
-Biotique
04.2019 - 04.2022
GROWTH MANAGER
-Treebo
06.2016 - 03.2019
10th - Science
ICSE
PGDM - Marketing
Asian Business School
B.Sc. - Physics
Magadh University
12th - Science
CBSE