Ankita Mishra

• Gathering Requirements on Business Front , and work on the required Process Modelling to deliver the required use case
• Creation of User Stories on JIRA, defining the acceptance criteria ,assigning story points and effectively grooming and managing the backlog prioritization , as per the sprint planned
• Effectively collaborate with the cross functional teams , comprising of the business counterpart ,internal development team and third party ; to assess the Estimated time of completion against assigned task
• Created Specific Business Requirement Documents , Functional Requirement Documents on behalf of the business counterpart and Software Requirement Document for the Development Team
• Evaluate and present the Cost Benefit and GAP Analysis, against the assigned use case
• Raise bugs / issues and Change Requests with development team as per gaps identified or as per changes in existing functionalities in the delivered use case
• Present Process flows and wireframes to the cross functional teams

Key Projects :-

• Implementation of D2C use cases on Adobe Campaign Classic tool , which included reengagement and aquistion campaign flow of users via push channels of communication - sms , email and whatsapp
• Migration of the campaign management tool from Adobe Campaign Classic to MoEngage , which had a web sdk integration of MoEngage with Tata AIG's website

• Conducted manual User Acceptance Testing for various projects , and worked along with third party for various developments undertaken
• Collaboration with Internal Stakeholders, and tech team from third parties such as payment gateways , marketing automation platforms like Netcore.
• Worked on AS400 for manual processing of insurance policy.
• Implemented highly successful digital strategies for various platforms to increase customer retention via SMS, Email, RCS, app push and web push along with product team.

Key Projects:-

• End to end integrations with an AI based conversational Bot Service, Gnani for our Contact Centre
• Facilitated end to end process changes required for policy issuance for Renewals via the CY APP (around 5 lac app downloads per month)
• Initiatives such as promoting Go Green Renewal notices , cut down the operational costs by around 18 Lacs annually